Three key strategies are thread together to form the crux of the conversation around funnel optimization. The blend of compelling copy, intelligent design, and the agility to test and tweak various elements serves as the framework for success in the digital realm. With a focus on fostering a customer-centric approach and making sure online presences are aligned with the brand's culture and values, Samantha shares actionable insights that are ripe for implementation.

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• Compelling Copy: The significance of captivating and resonating with your audience through well-crafted website copy, setting the tone for brand engagement.
• Design and Layout: The impact of aesthetic elements and the ease of navigation on your website in reflecting your brand's culture and inviting customer interaction.
• Test and Tweak: The importance of continuously experimenting with different website elements and landing pages to optimize conversions and cater to different audience segments.

[TRANSCRIPT]

0:00:31 - (SAM): So, as you know, I am a web designer, entrepreneur, and mom, all of the things. But when it comes to this podcast is like, we're not only talking about being abundant in business, but we're going to be also talking about being abundant in your family life, your marriage. All of those factors play a huge portion in what it is you are as an abundant woman. And so let's hop into the three things for highly converting funnels.

0:01:31 - (SAM): They didn't hear you right. They put the wrong kind of milk in there, whatever. And you're just like, all right, I'm ready to move on with my day. Well, then later that week, a new coffee shop opens down the street. And you walk up to the door and it says, we love you a late. And you're like, that's funny. I love that. So you've already walked in and you're feeling the laughter in your soul of like, oh, that was really cute. That's really fun.

0:02:29 - (SAM): I would love to try a pastry. Great. It's from a bakery down the street. Blah, blah, blah. They're named this. We're so good, so glad we get to partner with these people. So you're like, oh, great. They are invested in the experience. So you go sit down. There's people chattering in the background. You look up at the walls and you're like, oh, there's inspirational quotes and things like this. So now you're already slightly invested in this place because you feel like it's slightly invested in you.

0:03:31 - (SAM): That's the first coffee shop. Now with a second coffee shop, it's an experience. And so that's how I build websites from your customers experiencing your brand, how do you want them to feel? And a lot of that starts with the copy. Now, when you get on a website and it's just like, hey, I do XYZ business. These are the services I offer. Blah, blah, blah, blah, blah. And book. Now, girl, I'm turned away.

0:04:27 - (SAM): Same thing with your website. You're inviting people every time with the culture you have created into your business. So if you can hook them and then give them some information, hear them, it's almost like you're in their head. So when people come to me, they're like, Sam, I don't want to do this again. I've had so many websites build for me. They suck, whatever. And I'm like, trust me, you're going to want to get this done right the first time.

0:05:30 - (SAM): And if I can find a way to insert cricket noises on this podcast, I will absolutely do that. But then it's like, wow, you just had a whole conversation with me just through the first section of your website. And so this is what digital abundance is about, because I want people to be abundant online. And so when I work with them, these are the things you need to have in your website. So number two is the design and layout.

0:06:29 - (SAM): Regardless of what that looks like, you are still inviting them to do life with you, even if it's a branded business or a personal brand. And so you're inviting them into your culture. And so what does your culture value? What does your culture look like? What does it sound like? What are the important parts of being part of your community? Well, that's exactly what you have to design on your website is you want them to get that feel when they go to your website. So that way when they see an Instagram reel and you say, click comment link, and you send them to a landing page for something that you're associated with, they get to that landing page and it feels totally different.

0:07:49 - (SAM): Like the culture is stress free self care. That's the culture. So when she creates her place and her website, when you go to her website, it should exude stress free self care. Now, if it's bright blues and purples and things like that. That's not going to feel very stress free, at least not for me anyways. And so we have to take a look at how the customer is experiencing your business and through the compelling copy, but also the design elements that go into your website.

0:08:56 - (SAM): And so when it's hard to use, things are hard to find, it's not going to be as effective. You're not going to convert people because it's hard to use. So you want to make it as simplistic as possible for people to get from a to B in your website. All right? And then number three is going to be always test and tweak. Always change things. If you do one landing page for one offer, you need to have a second landing page. You need to switch up the colors. You need to switch up the design a little bit. I wouldn't say a lot, but you need to give it. If you've ever heard of a B testing, it's like, let's try text that sounds more like this.

0:10:11 - (SAM): Talk to me. Like, what's the perk of being with you for so long? And so you cannot talk to people the same way as, like, if you're brand new and you just met me, I'm going to talk to you totally different than a friend I've known for 20 years. So remember that when we're engaging with our clients is like, what platform are they coming to us from? So what's the ODs of this being a new follower or an old follower?

0:11:21 - (SAM): And she was like, that's not enough color. I'm looking for somebody who does more bright work. Well, I can't control. So I was like, oh, hey, these are two other clients. One wasn't done. And so I said, hey, this isn't mobile optimized. So just like, when you look at this, you're just looking at the laptop version. So just FYI, because it's not done. But I said, oh, I can do color, but it's just not based on me. It's based on the brands that I work with.

0:12:29 - (SAM): My best friend, Christine, I'm working on her website. She is bright pink as it comes. But do I still love and resonate with her even though I am not bright pink as it comes? Absolutely. I still resonate with her brand because of what she's trying to do. So don't let your style be like the one thing that defines people. Take your brand and give it a little bit of personality. What does it look like for your brand to be a little more fun?

0:13:25 - (SAM): If we need to move buttons, if we need to move sections, things like that. So that way they can engage better with that content. So hope you guys have a great rest of your day. See you next time. Bye.