NEWS

• 
  
• Naomi Lewis wrote an article for ‘Look Magazine’
• 
  
• 
  
• 
  
• Here is the new LinkedIn sales tool called elink. It looks expensive but maybe an option to Autopilot if your market is very active on Twitter.
• 
  
• 
  
• 
  
• A LinkedIn success story. A start-up founder get his funding by connecting and building trust with someone in Australia who knew someone who wanted to invest. 
• 
  
• 
  
• 
  
•  Shocking sexist job ad by a company from Toronto that appeared on LinkedIn. 
• 
  
• 
  
• 
  
•  Three changes to LinkedIn this week; 
• 
  
• 
  
• 
  
• The main font and colour scheme has reverted to the dull black and grey scheme. 
• 
  
• 
  
• You can now embed link to a wider variety of media in LinkedIn published posts 
• 
  
• 
  
• Invitation ‘cards’ have been redesigned making it easier to see a customized message.
• 
  
• 
  
• 
  

COMMENTARY

I have found great success with my new VAR system. 

V = View a profile (a lot with autopilot) 

A = Accept the invitation (assuming they are a prospect) 

R = Reply to their invitation 

It certainly works well for me, why not give it a try. 

QUESTION (From James from the US)

• 
  
• How does LinkedIn determine someone’s ‘function’ on LinkedIn when there is no field in a profile for this? 
• 
  

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.