Want to make the most of your new email subscribers after speaking at a summit? Sharice is sharing her best strategies for optimizing your email system for post-summit speaking success! This could be a gamechanger for your funnel and business growth overall.

Get Sharice's Sales Funnel Secrets Playbook!

Sharice laid out the exact sales funnel system - complete with graphics - in her Sell With a Summit: Speaker Edition presentation, so get access to that full session and all the rest of the fantastic presentations at sellwithasummit.com/speakeredition

Learn more about Sharice at https://www.shariceandco.com

Mentioned in this episode:

Summit Speaker Strategy Audio Training

If you want to learn more about summit speaking strategies and how you can use it to grow your business, jump over to virtualsummitspeaking.com. I put together a free audio training that you can take on the go in your regular podcast player!

Speaker Audio Training

Welcome to Virtual Summit Success.

I'm Jenn, founder of Virtual Summit Search, and you're in the right place

if you want to make the most of your virtual summit experience, whether

you're a host or virtual summit speaker.

Let's get going with your next step to virtual summit success.

You're listening to another snippet of a session from Sell

Speaker Edition.

In this episode, Sharice is sharing her strategies for making the

most of your new email subscribers after speaking at a summit.

This is a can't miss episode, so let's dive right in!

Hi there.

My name is Sharice and welcome to today's training.

It is a sales funnel strategy for guest summits speakers, because let's

as a summit speaker, there's a huge opportunity for you here.

There's tons of information for summit host on how to use summits to grow

their business and sell their signature offers and grow their email list, but

what about you as a guest speaker?

What could you do to grow your list and to get more sales for yourself as well?

That's what we're going to dig into today.

I'm going to talk about how you can do this, and so that you not only stand out

from the other summit speakers, but that you're a good summit guest speaker that

you are serving the summit audience.

We're going to talk about a clear-cut way to turn these speaking opportunities

into list growth in sales for yourself, so that you're not just showing up to

these summits and speaking for free and seeing no return on that investment,

you don't have time to just be showing up for free

and doing things for free, right?

So some of you may be thinking, "Sharice, why do I need a sales

funnel as a summit guest speaker?"

You may be thinking, "isn't that for the summit host to do?"

as I just mentioned, being a guest speaker

is a bit of a time commitment.

You've got to create a presentation, you've got to show up for it - or

maybe you're doing a recorded presentation - either way, it takes

your time, your knowledge and expertise, and you're doing it for free, right?

So having a sales funnel as a summit guest speaker will give you the opportunity

to be more intentional with this new visibility that you have for yourself.

The fact that you're getting in front of new audiences - new-to-you audiences - by

being intentional, by having a way that you're going to follow up with these

people and get them into your circle, into your orbit so that they can learn more

from you, but also get in on your offers if you have offers that align with them.

So let's just talk about what we're going to cover today.

So we're going to talk about how being a guest speaker at a summit

fits into your sales funnel strategy.

I'm going to break this down into a three-part sales funnel

strategy that's gonna...

I think it's really going to blow your mind and really de-mystify whatever you

thought you knew about sales funnels and honestly, you can go and apply this

to the rest of your business as well.

And I should introduce myself at this point, right?

So I'm Sharice Enis.

I'm the namesake and founder of Sharice and Co, a small email marketing

funnel agency serving coaches, course creators and service providers.

And we're here to help you break through the noise with smart

strategies and powerful tools, all grounded in integrity and purpose.

And so I love talking about sales funnels that I love talking about them,

particularly as a woman of color, as you don't see many women talking about

sales and sales funnel strategies; it's a very bro-ey sort of marketing industry.

So I like that I have this different perspective and spin

on things and that everything I do is with integrity and purpose.

I'm not about tricking people, I'm not about using psychological

tactics to manipulate people or leave people feeling icky.

And that's also why I'm really excited to talk about this because I think

that being intentional with how you're going to follow up with the traffic and

people that you're gaining from being a guest summit speaker makes you a really

considerate guest speaker as well.

Because like I mentioned earlier, those common mistakes that a

lot of guest speakers are doing?

That can distract people from showing up to the summit if they're all of a

sudden on your email list, receiving your newsletters and receiving all

this content about your offers...

and it's crowding up their inbox and maybe they forget or don't end up

participating at the summit, right?

So it allows you to nurture these new people better, and I think

support the summit by allowing the summit to take center stage.

And so I'm jumping ahead of myself.

We'll get into that in more detail later, but let's get into what

intentional summit guests are doing since we've talked a lot about what

most guest summit speakers aren't doing.

Intentional summit guest speakers are promoting the summit and being

visible, meaning they're promoting it to their audience, to their email

lists, whether that's they're also getting on social media, they're

participating in the activities and events to help support this.

And this is great because the more people see you, the more likely

they're going to be like, "oh, let me click on that person's profile

and go see what they're about."

And maybe they ended up stumbling onto your website, right?

So the more visible you are, the better it is for you, but also you're supporting

the summit by helping to promote it, to get it out there, and using your

expertise and your credibility and your brand to also help boost the summit.

So it's the idea of a rising tide raises all boats, right?

If when we all participate and do the things, it really helps the summit and

it helps get more people into the summit, not just for the benefit of the summit

host and for the guest speakers, but also for the benefit of the people who

are attending, because they're going to walk away with information, perhaps

a perspective shift, perhaps even on the precipice of being able to make a

big transformation in their life or in their business, whatever the topic is,

and being able to discover - whether it's a course or coaching program or

some offer - that they actually may really need or have been looking for.

So I also think of this as being just a huge act of service.

The next thing intentional summit guests are doing: they are providing an opt-in

or product for the summit upgrade, meaning they're contributing something maybe

digital, but you know, it feels tangible.

They are contributing to the value of upgrading.

A lot of times, these things are included if you upgrade to like the all-access

pass, but they're using this as an opportunity to get their product, their

information in front of more people.

Now, on one hand, I know that that sounds really self-serving, but it honestly,

like I just said, this is about serving both yourself and serving the audience.

So you're not just giving them any old PDF or any old thing; you're giving

them something that is actually going to build off of the presentation that you're

giving, something that's going to actually help them move forward in their business,

their life, whatever the topic is.

And you're providing that.

That gives people an entry point into your business, and so that's where that becomes

really strategic and intentional for you.

And then lastly, they're serving the summit audience well, which honestly,

if you're doing the other two mentioned things, you are serving the audience well,

but again, it's all about giving them good info and coming from a place of service.

So let's talk about the sales funnel as a three-step process.

you need traffic - aka leads, aka people.

And this is the part that people struggle with the most.

So just a side note, if you have a sales funnel and you've been like, it's not

really performing the way I want to.

This is where I always tell people to look.

Look at your traffic generator, aka leads, because that feeds into the sales

system, which we have right here in the middle - that's your sales funnel.

And then lastly is your offer.

That is where guest speaking fits into your sales funnel.

It is your traffic generator, that visibility and awareness.

Anything that falls into visibility and awareness is a traffic generator, right?

So that could be social media, that could be guest speaking on a podcast, right?

Anything that's building up awareness and bringing people to

you, that's a traffic generator.

Your sales system...

now, your sales system - everyone's sales system is not going to look the same, but

this is where you actually make the ask.

This is where your sales call lives.

This is where your webinar with the pitch happens.

This is how you sell the last thing, which is your offers.

And all of these things we want to be in alignment, right?

So I'm sure you've already heard in this summit about like picking the right

topics and speaking at the right summits.

So ideally, the summit that you're choosing to speak aligns with

your sales system and your offer.

So it would make sense that these people who are coming into this sales

system, you already know are going to be pretty warm because you already know

they're interested in the topic that relates to your offer and they already

have - or maybe they haven't quite yet, depending on when they're entering your

sales system - but you know that they have watched your presentation or have

engaged with you in some sort of way.

So that is the three-step process, and that is where summits fit into your

sales funnel and marketing strategy.

Well, let's talk about the marketing trifecta.

I like to call those three things the Marketing Trifecta.

So one, let's talk about having some solid offers.

So solid offers are the offers that are priced right, they are

exactly what your ideal client want.

And when I say priced right, it means that they are profitable because so

often I have people come to me and they want to create a sales funnel and

they're like, "yeah, it's going to be a mini-course and I'm just going to

charge $47" and I'm like, "we can't do that, that's not profitable," right?

There's this whole boom of low-ticket offers, and I think what it's doing

is it's causing some confusion around how to price things, right?

So you want to make sure that you have a solid offer, that

it's something that people want.

It's something that you've priced so that it's profitable and that

you can deliver it at that price.

That's what profitable really means is that your business is making

enough money to cover the expenses.

Hey, you - pay your team, pay whoever, pay to keep everything running.

It's not just about lining your pockets so you can go on vacation, although going on

vacation is nice, but when we price things correctly, we're able to do those things.

And then the other piece of it being what your ideal client really wants.

That's key.

We don't want to create offers because we think they're a good idea; we want

to create offers that our ideal clients actually want and need and that's

going to give them the transformation and results that they're looking for.

Your sales funnel or sales system - I go back and forth

with system and funnel because...

I don't know.

It feels like we're just pushing people through something, whereas

I like to think of it as a system, as it being this very intentional,

thought out, methodical apparatus, so to speak, that you use to help nurture

and build relationships with people.

Of course, we would love to intimately be able to build relationships

with every person who comes through our business, but we can't.

And in order to be able to scale and be able to sell your digital course to

multiple people at one time, you have to have a funnel, you have to have a system.

And even if you're thinking, "well, you know, I'm a coach.

I work with these people one-on-one.

I need to get on a sales call with them," a sales call is part of that sales system.

So a sales funnel isn't always completely automated or completely

hands-off - a sales system is just the process to which you take someone

who's interested and you make the sale or make the ask, so to speak.

And then lastly here, the third piece is you need a way to get leads, aka

traffic and attention for your business.

Honestly, this is not in an order of importance, but I will say you

cannot have one without the other.

You cannot have a sales funnel, an offer, without getting leads.

You can't have leads without having a sales funnel.

It'll just fall apart.

You really need to have these three pieces, okay?

So I hope that this helped, I hope that you feel inspired to take some next steps.

I hope that you feel inspired to start strategizing how you are

going to follow up with your summit guests, how you can tweak your

welcome sequence that you're sending.

And if you don't have a welcome sequence, or if you're wondering like

what to say or that it needs a little revamp, get my welcome series swipe

file, and you'll be able to steal my emails - of course, ethically.

What you'll do is you'll get these plug-and-play swipe files that you can

add in your information and your phrasing and really make it sound like your own.

I have tips in there on how to make these sound like your own so it doesn't

sound generic or like something that you swiped from the internet, but

something that you've written personally.

But that kit will really help you to figure out well, what you should

be saying in these series, because we didn't have enough time today to

really talk about specifically what you're going to be saying in these

followups, but if you get this Kit that will totally take all the guesswork

out of what to say and when to say it.

And like I said, you've already sat on this presentation and you've already

had the screenshot of that sales funnel.

So you already know exactly what you need to do and where everything else goes.

So this will certainly give you a leg up on getting that started.

And then lastly, stay connected with me in case you have any questions

or need help launching your funnel.

I'm just an email away or an Instagram DM away.

If we're not connected, you can find me on most platforms as @shariceandco, and

good luck creating your sales funnel and good luck adding guest speaking as a

summit speaker to your marketing strategy!

I hope you got some fantastic new ideas and strategies for your

post summit speaking email system!

Sharice is a wealth of knowledge and if you want her exact sales

system - aka each step of that system laid out for you - make sure to get

her full session and so much more at sellwithasummit.com/speakeredition.

Don't forget to leave a review and let me and Sharice know what your biggest

takeaway was and how you'll be changing up your email sequence based on this episode!

Can't wait to hear from you.

Thanks for listening to Virtual Summit Success.

Don't forget to leave a review and let others know your biggest

takeaways from this episode.

Every review helps others find us, and the more successful virtual

summits there are, the more tips we'll have to share with you.

For show notes, links, and other resources, go to virtualsummitsuccess.live