We know we need to sell them what they want and then give them what they need but is your message telling them what they want to hear to buy?

Melissa Harstine walks you through how to use customer insights in your business to get you more of the right clients and reduce your conversion friction and time

Key Takeaway

People will reveal things they didn’t even know they were thinking in a conversation in response to questions you might not have thought to ask before.

We talk about

• What exactly customer insights are and why you should be gathering them
• Who to interview, how many to ask, and how to get them excited to chat
• What to ask to get the information you really need
• Why “why didn’t you buy” surveys don’t work
• When it’s time to switch from DIY to a done-for-you service
• Melissa’s lifestyle boundary for her business
• The worst cookie-cutter advice Melissa’s been given on her lifestyle business

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/206