In this episode of the Inner Sanctum, join us in Budapest as we celebrated 20 years of Kevin Murphy! We were lucky to be joined by special guest Peter McDonald, CEO and co-founder of the Kevin Murphy brand. Peter shares his journey from a shampoo salesman to the CEO of Kevin Murphy.
Peter has such a passion for the industry which is still very evident. We talk thoughtful communication and the importance of relationships within the industry. The evolving nature of the salon business. And how a passion for solving problems can drive success in the haircare industry. Peter also speaks into the importance of maintaining company culture. Adapting to social and digital changes and preparing the next generation to take over the business.
00:00 Introduction to the Inner Sanctum Salon Rising
00:13 Meet Peter McDonald: The Shampoo Salesman Extraordinaire
00:39 The Genesis of Kevin Murphy
01:40 Building a Business in Scandinavia
07:55 The Impact of COVID on the Hairdressing Industry
12:12 The Importance of Relationships in Business
28:07 The Role of Social Media and Digital Marketing
31:06 Marketing vs. Social Media: A Fascinating Divide
31:29 The Human Element in Social Media
32:08 Balancing Control and Freedom in Branding
32:19 The Power of Personal Connection
33:08 The Importance of Authenticity
34:17 Building Trust Through Social Media
34:56 The Role of Sales Reps in Client Relationships
35:50 Focusing on Others: A Key to Success
37:24 Personal Stories and Client Engagement
38:11 Solving Problems and Building Relationships
38:40 A Day in the Life: Personal Insights
39:44 Family Dynamics and Work-Life Balance
41:39 The Future of the Company
42:39 The Value of Industry Experience
43:16 The Journey of Growth and Success
52:08 Promoting the Hairdressing Industry
55:31 Changing the Narrative of the Industry
56:09 Conclusion and Gratitude
Mentioned in this episode:
💖 Celebrating Our Podcast Partner – Christophe Robin, proudly distributed by McM Imports
We’ve partnered with Christophe Robin and MCM Imports to bring you something beautiful:
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Click the link below to request your FREE Christophe Robin Discovery Box, exclusively through McM Imports. 👇
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💛 A HUGE Thank You to Our Podcast Sponsors - Timely
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