Based in the UK, Sonoco-Trident is one of the fastest-growing brand management businesses, specializing in producing digital packaging assets. Nicola Anderson is the SmART Pack Account Manager, offering clients extended services including design and prototyping on a variety of pack types. That, says Nicola, is the beauty of digital printing – the ability to create fast, cost-effective, true prototypes with special finishings and features. It’s also a key reason why she attends Dscoop Edge. “My first Dscoop opened my eyes to such a creative world. I learned so much about packaging trends, new HP technologies, what we should be looking out for in the future. And we met so many people who were encouraging about our work and wanted to help.”  

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