In this episode of "Failing to Success," host Chad Kaleky interviews David Young, founder of Goal Aligned Media, an outsourced demand generation company. The company focuses on performance marketing, offering fees based on performance instead of charging a percentage of media expenditure as fees. Young explains that while he can't guarantee sales due to the unpredictable nature of the economy and other factors, he can guarantee improvements in media performance.

Young shares some stories of struggles he has faced, including a situation where he estimated that spending more on non-branded paid search would be successful, but ended up bidding up the price without getting the expected return. He learned from this mistake and implemented tighter controls on the price per click, which ultimately led to success. Young sees the greatest opportunities in the "nitty-gritty" of marketing analysis, where others might overlook potential for improvement.

The episode highlights the importance of not only having good ideas but also executing them well. Young emphasizes the value of granular analysis in finding and capitalizing on opportunities for improvement. Overall, the episode provides insights into the world of performance marketing and offers advice for marketers looking to optimize their media performance.

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Chapters:

00:00:00 Intro

00:01:56 The Struggle

00:07:08 Getting the First Clients

00:07:58 Contact David

performance marketing, demand generation, media agency, media buying, media performance, granular analysis, marketing mix modeling, paid search, improvement opportunities, nitty-gritty analysis