Can someone without a traditional background still make an impact in clean energy? 

Aaron Nichols, the Marketing & Advocacy Specialist at Exact Solar, answers that question with a resounding ‘yes’. His journey into the solar industry was anything but traditional (we don’t want to spoil it, but it began with circus performers in Ecuador). 

Aaron has written and consulted for some of the biggest names in the solar industry (including Nico himself) and been featured in Business Insider. He divides his time at Exact Solar between pushing for more equitable solar policies and creating the most comprehensive free solar educational resource for homeowners on the internet. 

Expect to learn:

⚡ The ‘secret key’ that opened the the door to a clean energy career 

⚡Why the solar industry is missing out on top talent (and how we fix it) 

⚡ How Aaron went from door-to-door sales to advocating for a more ethical solar industry 

⚡ What the solar industry can do to regain the public’s trust 

⚡ Why ‘save the planet' marketing doesn’t work for everyone

If you didn’t follow the traditional path and still want to start a clean energy career (even if you have no experience) this is the episode for you.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

Our Platinum Presenting Sponsor for SunCast is CPS America!

SunCast is proudly supported by Trina Solar.

You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

You can connect with me, Nico Johnson, on:

Twitter - https://www.twitter.com/nicomeo

LinkedIn - https://www.linkedin.com/in/nickalus

Mentioned in this episode:

CPS July 2024 V2