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Wax Lyrical | London advertising bubble and campaigns from Oatly and Expedia
27th January 2020 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:29:20

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The Wax Lyrical team analyse the factors that can determine the success of a direct to consumer (DTC) brand; and as Boris Johnson pledges to re-connect with communities outside the M25, we discuss how advertising's creativity may be limited by its London focus. Plus, a mini overview of the cruise category, and new campaigns from Expedia and Oatly.

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