From Olympic ice to AI-powered leadership: What can Market Access teams learn from elite sports? In the 111+1 anniversary episode of MAP – the Market Access Podcast, Dr. Stefan Walzer interviews Livia Altmann, a former Swiss Olympic ice hockey player who has transitioned into a leadership and "Human Intelligence 2.0" expert. Together, they explore how mental training, consistency, and energy management drive success in both elite sports and the business world—and why, in an AI-driven era, execution outshines knowledge.

Livia shares insights on how leaders can use AI as an enabler rather than a replacement. She emphasizes the importance of maintaining control through a growth mindset, unwavering focus under pressure, and strong self-awareness to build trust, align teams, and make better decisions. If you're part of the Market Access, life sciences, or healthcare industries and want your team to thrive under pressure in the age of AI, this is a conversation you won't want to miss!

Stay connected by subscribing on your favorite podcast platform or listening directly on our website: MAP Podcasts —and if you enjoyed the episode, don’t forget to rate it and the podcast!

MAP is the first and only bi-weekly market access podcast provided by MArS—and the global #1 podcast in the field of health economics. For more information about MArS Market Access and Pricing Strategy, visit: https://marketaccess4-0.com/

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