Today we're reading an excerpt from the MicroFamous book, along with some director's cut commentary. Get your copy at MicroFamousBook.com, where we'll cover the book if you cover the shipping.

Here is the text of the chapter we covered, Turn Attention into Demand.

For many thought leaders, there is a key point where we stall out. 

We’re sharing good content, and we’re getting lots of encouragement, but we aren’t getting sales. 

Unfortunately, this is more common than we’d like to admit, especially in the world of podcasting.

There are many “influencers” who can attract attention but can’t create sales.

How is this possible? 

How can we attract attention without creating sales?