This episode is a monthly book club where Kyle, Doug, and Scott review the book: Influence by Dr. Robert Cialdini.

Check out Heretic News for interesting and dissenting ideas you won't hear in the mainstream.

Further episodes to dive deeper into topics discussed here are:

• #115 - What is persuasion?
• #116 - What is reciprocity?
• #117 - What is commitment and consistency?
• #121 - What is social proof?
• #122 - What is liking?
• #123 - What is authority?
• #124 - What is scarcity?
• #126 - What is unity?

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Intro/outro music: Fly Away by Mountaineer