Steve Vinall is the Director of Global Communications at Rackspace Technology. He articulates and shares the Rackspace story with all audiences. 

Steve leads their PR, AR, Customer Advocacy and Internal Communications teams across EMEA. He is a member of the Global Marketing Senior Leadership Team and is also accountable for Internal Communications globally. 

We discuss:

1. The key parts of the Rackspace story
2. How internal communications have shifted
3. The main tools and channels used to build customer advocacy
4. How Rackspace manages brand building and sales activation
5. The best ways to drive long term growth in B2B marketing
6. How advertising impacts the company's ability to set prices and build B2B brands