Frenzy or Famine: The Future of RSS in Podcasting [Episode 221]
The future of RSS feeds is part three of my 10-part miniseries on the future of podcasting. [Part1,2]
RSS feeds power the backbone of distribution. Barring a few minor namespace additions, they haven’t changed much in 15 years. And that alone makes them vulnerable, because the future favors change.
Many (if not most) of people new to podcast listening are consuming content in places RSS feeds don’t reach. For some of these platforms, RSS feeds don’t contain all the information needed. For others, the RSS feed is superfluous.
And apparently, if our media hosting companies are to be believed, the RSS feeds they generate on our behalf aren’t all that robust and are often error-filled or invalid. Odd that they don’t actively work to fix that, right?
For now -- but probably not forever -- RSS feeds will remain a fundamental part of podcasting. So don’t be lazy with yours. But don’t be Quixotic either. You have to embrace other distribution methods beyond RSS feeds already. Prepare for that to increase in the future.
Now, three things before wrap this up:
Please tell me I’m wrong. One great place to do that is atFlick.group/podcastpontifications, a dedicated mobile app just for this show. Yes, it’s free to join and cross-platform.
You could buy me a coffee to show your support. BuyMeACoffee.com/evoterra. I'd love it if you'd make it a regular recurring donation as well.
And then finally, if you're in business and you're wondering how to best prepare your podcast for the future, get in touch with me. email@example.com and go toPodcastLaunch.pro to see a list of all the services my firm offers.