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Defining Pricing & Packaging For New B2B SaaS Products with Dan Balcauski #181
Episode 1811st July 2022 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:48:28

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Dan is the Founder & Chief Pricing Officer at Product Tranquility, a consulting firm that accelerates product growth and increases customer loyalty. They bring world-class product management and strategy practices to B2B SaaS and Marketplace companies in the small-to-mid market.

Dan has managed multiple products throughout the product life-cycle from new concept incubation, product launch, product maintenance, platform transitions, and end of life over the last 15 years.

In this episode we cover:

  • 00:00 - Byldd - MVP Development Agency Based in New York
  • 01:12 - Intro
  • 03:00 - What Is Product Value?
  • 09:18 - Perceived Value Vs Cheap Price
  • 13:00 - Strategy For Getting An Effective Price
  • 16:31 - What Some SaaS Founders Get Wrong About Pricing
  • 17:59 - How Often The Price Should Be Changed
  • 20:34 - Adjusting The Price When Adding New Features
  • 23:14 - Advantages Of Using Free Trials Or Freemium
  • 32:02 - - Premium Link Building
  • 33:20 - Should Companies Show Pricing On Their Websites?
  • 39:34 - When To Bring A Pricing Expert To Your Product Marketing Team
  • 42:26 - Dan’s Favorite Activity To Get Into a Flow State
  • 43:27 - Dan's Piece of Advice for His 25 Years Old Self
  • 43:45 - Dan's Biggest Challenges at Product Tranquility
  • 44:38 - Instrumental Resources for Dan's Success
  • 46:17 - What Does Success Means for Dan Today
  • 47:24 - Get In Touch With Dan

Get in Touch With Dan:

Dan's LinkedIn

Product Tranquility Blog


Patrick Campbell


The Strategy And Tactics Of Pricing by Thomas T Nagle

Monetizing Innovation by Madhavan Ramanujam & Georg Tacke

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