Life after GDPR - Ep. 1 - Aurélie Pols on Google Analytics Rulings by European DPA's
In this episode, I interview Aurélie Pols, a Data Protection Officer with a background in Digital Analytics who knows all about the GDPR and it's impact on Digital Marketing. You can follow Aurélie on Twitter and LinkedIn where she's always open to connect and discuss ideas!
In this episode we discuss:
The recent rulings of European DPA's about Google Analytics
The potential impact those rulings might have on cloud infrastructure
The new approach of European DPA's to focus on users of the tool, instead of the creators
The importance of interoperability between companies and the way they handle data requests
Aurélie's thoughts on consent-less tracking and whether it is possible under the GDPR