Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo's marketing strategies. From the brand's bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world.
Highlights:
"The best marketers and businesses lead, even when it means taking arrows."
"Is it unethical to manipulate your audience if it serves their best interests?"
"Duolingo's brilliance lies in making you feel like you’ve failed – in the best way."
"A brand’s personality can make or break its connection with customers."
Timestamps:
00:00 The Power of Leadership in Marketing
01:04 Welcome and Catch-Up
02:09 Duolingo’s Unique Brand Personality
05:35 The Ethics of Manipulative Marketing
10:16 The Fine Line Between Encouragement and Manipulation
16:08 Defining Success for Your Customers
20:37 Guilt and Shame in Marketing
24:47 Earning the Right to Push Your Customers
29:14 Differentiating Your Brand’s Personality
35:45 Applying Duolingo’s Tactics to Your Business
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