What if the reason you're struggling in high-pressure sales conversations has nothing to do with talent and everything to do with how you've been preparing?

Every salesperson eventually faces a make-or-break meeting, a difficult price negotiation, or a customer conversation that can change the course of the year. In this episode, Bradley Hartmann reveals that success under pressure is the result of consistent habits, disciplined preparation, and intentional training long before the moment ever arrives. Inspired by Steven Pressfield's philosophy, this episode challenges you to rethink what sales training really looks like and why small, intentional daily improvements create lasting competitive advantage.

In this episode you will

• Discover why top-performing salespeople consistently outperform others in high-pressure situations.
• Learn practical, everyday training habits that improve confidence, professionalism, and sales effectiveness.
• Understand how adopting a mindset of continuous improvement helps you stop competing on price and deliver greater value to customers.

If you want to perform with confidence when the biggest sales opportunities come your way, this episode will show you how daily training today creates tomorrow's winning results.

The Craft of LBM Sales Podcast is presented by GenetiQ—the next evolution of ERP.

Learn more about The Sales Managers Guild

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.