In this week's episode of "On the Up and Up," we talk with Shannon Matson, CEO and Founder of The Social Bungalow, an education company that helps entrepreneurs structure simple yet sophisticated online businesses. With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth.

Her journey began in the corporate world, where she held titles such as VP of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. These varying industries and array of accreditations - from pursuing continued education credits in copywriting, which she utilized to write weekly articles for Forbes and Entrepreneur.com, to becoming Google Adwords certified - speak to her insatiable hunger for driving traffic and conversions to remarkable brands.

Shannon generously shares her career journey and the driving factors behind her brand, business, and the weighty emotions that come with team growth, especially when your business runs as a personal brand.

In This Episode

🌴 Shannon and The Social Bungalow’s Origin Story

🌴 The direct correlation of conversions and relationships with your community

🌴 Taking a generous approach to free, high quality content to earn your community’s attention

🌴 Why Shannon is the voice in my head for all things digital marketing

🌴 Balancing personal relationships with leadership (IE: running a business with your husband and hiring your sister and mom!)

🌴 The emotional labor that comes with a large team, and why a lean team works for Shannon

Listen NOW!

Links Mentioned:

Follow Shannon On Instagram: https://www.instagram.com/thesocialbungalow/ 

Business Blind Spot QUIZ