If your podcast feels like it’s just… there and not actually bringing in leads or clients this episode is for you.

I’m joined by Jenny Suneson, and we’re getting into what’s really going on when a podcast isn’t converting (even when you’re consistent and putting out good episodes).

Because most of the time, it’s not about your mic, your editing, or even your content quality.

It’s about how your podcast connects to your business.

Inside this episode, we talk about:

– the biggest mistake podcasters make when it comes to actually getting clients

– why your episodes need to tie directly to your offers (and what happens when they don’t)

– how to talk about what you sell without it feeling forced or overly salesy

– what to look for when you audit your past episodes

– the difference between too many CTAs vs not enough

– how podcasting compares to Instagram right now (and where each one fits)

– why smaller podcasts often convert better than bigger ones

We also get into the role of strategy across platforms and how to make your content actually support your offers and not just exist for the sake of posting.

MENTIONED IN THIS EPISODE:

Grab Jenny's free Podcast Growth Blueprint here: https://www.podcastingformoms.co/pgb

Snag Sydney's free Content Chaos Reset: https://www.sydneyobrien.co/content-planning-system