Excellent coaching helps people understand themselves, feel their emotions, recognize patterns, and create meaningful change in their lives. But how do coaches communicate the depth of their work in a way that actually reaches people? What does it really mean to be seen and heard beyond simply posting content or recording videos?
In this episode, I’m talking with Emmy Award-winning video producer Matt Kjar about video storytelling, ethical marketing, and how to tell better stories. Matt has worked in television and video production for more than 20 years, including reality television, documentaries, commercials, and Olympic coverage. After he discovered coaching and experienced its impact firsthand, he began using video storytelling to help coaches build trust and create a deeper connection with the people they serve.
Matt’s understanding of the technical side of storytelling and how coaches create transformation changes everything when it comes to marketing for coaches. He knows that the most effective storytelling isn’t just about polished marketing, but staying aligned with your values and being confident while sharing your message.
Video storytelling can be a powerful bridge between coaches and the people seeking their support, helping coaches communicate not just what they do, but who they are. Let’s dive in!
What you’ll learn:
- Why video storytelling goes far beyond camera quality or microphone levels
- How ethical marketing and the intention behind your content matter so much
- Why coaches have to learn to see and trust themselves before showing up for others
- How to access the ability to be seen and heard on deeper and deeper levels
- How storytelling helps coaches connect with the people who need their work most
You can read the full show notes here.
About Matt Kjar
Matt Kjar helps coaches and entrepreneurs make videos that change business and lives. He began his video and film production journey in front of the camera, as a child actor. He soon realized that the ones who really make the magic happen are behind the camera, so he decided to focus on making magic. He’s had the opportunity to interview A-list celebrities during the Sundance Film Festival, work internationally with the Olympics through 11 Games (He just got back from Italy), and has 2 Emmys from a story focused docu-follow series. Matt is most passionate about helping people change their lives which lead him to become a certified Life Coach. He wants to help you (as Steve Job’s said) put a ding in the universe. 3 fun facts about Matt: He is the 7th of 8 children. He was his high school mascot “Wally the Wildcat,” and could do a roundoff-back-flip with the massive mascot head. He and his wife sold everything they owned and traveled around the US with their four children for a year.
Website: mattkjar.com
Instagram: instagram.com/l.matthewkjar
Facebook: facebook.com/l.matthewkjar
4-part Storytelling Guide: mattkjar.com
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