Jason is the CEO and Founder of Zipkick, a company that matches digital influencers with brands looking to ignite their growth. The company is known for exclusivity, accepting just 7% of influencer applications. This commitment to culture and quality has led to partnerships with brands such as Benihana, Blue Apron, Dunkin’, and Uber. Jason himself is passionate about giving back, especially to the MS society, an organization he’s been involved with for over a decade.
Places to Find Jason:
On Instagram @jasonbwill
Zipkick on Instagram @zipkick
Zipkick on Facebook @zipkick
[1:00] minute: Introduction
[3:00] minute: What was life like for you growing up and what was the mindset around money and success instilled in you as a child?
[4:30] minute: So tell me the story of the start of Zipkick?
[5:30] minute: My understanding is that the Zipkick you originally created is very different from what it is today, so tell me about how that changed and evolved?
[9:00] minute: At some point you made a major pivot then, when and why was that?
[11:30] minute: It’s easy to be resilient in the abstract, but how did you move forward from this and what did the pivot look like?
[15:00] minute: What advice would you give to someone who is starting a business based around a community to successfully see the community and get it off the ground?
[17:00] minute: For all of these influencers who are building these personal brands on a specific platform, how do you see the future of influencer marketing changing as new platforms move in and out of vogue?
[24:30] minute: So what does that business model look like for Zipkick?
[26:45] minute: Could you talk a bit about how you’ve been able to give back more and what your success has allowed for you?
Do Well & Do Good Challenge Nominee:
Helping The World One Bag At A Time!
The satisfaction you feel knowing you helped many people and the environment by passing out one bag.
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