Artwork for podcast Women Conquer Business
Delegation: 5 Things You Must Stop Doing
Episode 161 • 18th November 2022 • Women Conquer Business • Jen McFarland
00:00:00 00:56:26

Share Episode

Transcripts

Jen:

Hello and welcome to the Women Conquer Business Show.

Jen:

I'm Jen McFarland, joined by Shelley Carney.

Jen:

We're your go-to small business marketing show covering breaking marketing news

Jen:

that affects you cool apps we found, and how to deep dive into a marketing topic

Jen:

with a side of motivation and inspiration.

Jen:

We'll also talk a little about our own entrepreneurial journeys as well.

Jen:

Are you ready?

Jen:

Let's get started.

Jen:

Well, hello and welcome to Women Conquer Business.

Jen:

I feel like it's been actually forever, since we've done this.

Jen:

I like for those of you watching or listening, you're like, nothing.

Jen:

This is normal.

Jen:

But Shelley and I haven't seen each other for what, two weeks?

Jen:

Two and a half.

Jen:

Oh yeah.

Jen:

It's been . I dunno, it's

Shelley:

been forever.

Shelley:

You Halloween, so it was before Halloween.

Shelley:

, yeah,

Jen:

I left on Halloween.

Jen:

That's right.

Jen:

Yeah.

Jen:

Cause I

Shelley:

opened up stream yard and there was this Halloween background.

Shelley:

I'm like, oh yeah,

Jen:

So today we're gonna talk about delegation and part of the reason for

Jen:

that, as I've mentioned before, is I have an executive assistant now.

Jen:

She's awesome.

Jen:

And it made my vacation way better and more enjoyable.

Jen:

So today we're gonna talk about the first five things you must stop doing now.

Jen:

Must, uh, you know, it depends on what you like to do, what you do professionally.

Jen:

There's so many must seems very harsh, even though I wrote that headline.

Jen:

Delegating takes practice, but the benefits to your business are huge.

Jen:

It allows you to grow your business without having to do everything yourself

Jen:

and allows you to focus on the more important tasks like making Money . So

Jen:

during this episode, we'll talk about the first five things that you really

Jen:

need to consider delegating, including how to identify what will make the

Jen:

biggest impact on your business.

Jen:

But before we get started, How you doing Shelley?

Shelley:

Hey . I'm doing pretty good.

Shelley:

For the past two weeks, Toby and I have been taking our day trips and

Shelley:

doing car content and he got a new computer and that's been giving us some

Shelley:

fits and starts, but it's it's doing alright and things are coming along and

Shelley:

I am preparing for a big Thanksgiving Black Friday event coming up next

Shelley:

week where I'll be premiering my new signature course and implementation

Shelley:

program called Livecast Lifestyle.

Shelley:

So I'm excited about that cuz it took me all summer to

Shelley:

build it and put it together.

Shelley:

Oh, so you got it done while I was gone.

Shelley:

It done

Shelley:

. Jen: I'm so excited.

Shelley:

You got it done while I was

Shelley:

gone.

Shelley:

Oh yeah.

Shelley:

It's all set up now.

Shelley:

And another fun thing was I, Toby and I did a a show about.

Shelley:

HubSpot and the Tilt put out a report that we talked about on on one of our

Shelley:

shows, and then I put out as a blog post.

Shelley:

So the Tilt took that and put it in their newsletter and sh and said, go read this.

Shelley:

It's very fun, and I was like,

Jen:

exciting.

Jen:

Oh wow.

Jen:

That's awesome.

Jen:

That's like exposure to what, 50,000 people or something like that?

Jen:

Is that something like that . Huge newsletter.

Jen:

That's amazing.

Jen:

Congratulations.

Jen:

Yeah.

Shelley:

So we're excited.

Shelley:

Hopefully something will come a bit

Shelley:

. Jen: Aloha.

Shelley:

I washa, I wanna hear about Hawaii.

Shelley:

I was in Hawaii the last two weeks.

Shelley:

I won't spend too much time talking about it except to say if you have

Shelley:

the chance to go to a warm place with ocean and relaxation and time away from

Shelley:

your phone, , take that opportunity.

Shelley:

I will.

Shelley:

I'll say we were gone for Island.

Shelley:

Oh, which island?

Shelley:

Oh, we were on Hawaii, the big island.

Shelley:

Oh, big island.

Shelley:

Uhhuh.

Shelley:

. Yeah.

Shelley:

And near Kona, about 30 miles from Kona.

Shelley:

It was, so this is interesting because we recently had a show about burnout.

Shelley:

Mm-hmm.

Shelley:

, and then what Shelley knows, but most people listening to the show

Shelley:

don't know is after that I had a massive meltdown, of burnout, because

Shelley:

sometimes we talk about the things we know, and that's really what happens.

Shelley:

And that was something that I knew.

Shelley:

So let me describe that in a different way for you.

Shelley:

So this vacation was really big for me for several reasons.

Shelley:

One, I hired somebody to help me with managing the things that I don't

Shelley:

like, which we're gonna talk about.

Shelley:

That's one of the keys to delegation is finding out what

Shelley:

it is that you don't like to do.

Shelley:

And for me it's email, which is really unfortunate because that's what drives

Shelley:

business, and I'm not talking about email marketing, I'm talking about Replying

Shelley:

and scheduling and a lot of that stuff.

Shelley:

If I spend all my time doing that, then it's really hard for

Shelley:

me to do the more creative stuff.

Shelley:

It's a whole big thing.

Shelley:

Everybody has their things.

Shelley:

Before I started my business, I was an executive at the City of Portland

Shelley:

and one part of my role was to onboard this really large project that was

Shelley:

a collaboration between the city of Portland and the Internal Revenue

Shelley:

Service or the IRS tax agency.

Shelley:

And I was on call 24 7, 365, starting in 2014.

Shelley:

That was a long time ago.

Shelley:

we're talking about, what is that now?

Shelley:

Like six or seven years or something?

Shelley:

I don't know, eight years.

Shelley:

And so this vacation was the first time that I could put the phone down, be

Shelley:

away from it for several days at a time.

Shelley:

I did bring my work computer.

Shelley:

I only needed to get on there for work purposes one time.

Shelley:

So it was good that I brought it because that thing happened that

Shelley:

can only be done from a computer.

Shelley:

So it was a significant vacation for me because it was the first

Shelley:

time I was able to delegate.

Shelley:

It was the first time that I was able to truly take a break and get away and

Shelley:

a hundred percent, put the business aside for a while and focus on the

Shelley:

things that are more important to me, like my friends and my husband.

Shelley:

And it was delightful, incredibly delightful and rewarding.

Shelley:

And I think that's why when I was looking at we put together a schedule of shows

Shelley:

that we're gonna talk about and we had something else and I was like, no, I

Shelley:

really wanna move this up because it's been a significant event and change.

Shelley:

So that's what I've been doing.

Shelley:

I've been basking in this like post Hawaii, like state and like getting

Shelley:

back into my business groove this week.

Shelley:

We got back on Friday.

Shelley:

Today's Thursday, I think I'm finally like, almost, I have a few tasks, but I'm

Shelley:

pretty close to caught up at this point.

Shelley:

Last night I went and saw Jagged Little Pill, the musical with

Shelley:

my aunt, and we had a blast.

Shelley:

It was a great show.

Shelley:

And yeah, so that's me.

Shelley:

Do you wanna, you're doing breaking news, so do you wanna do it

Shelley:

? Shelley: All right.

Shelley:

I don't know if this is exactly news, but I wanted to share it.

Shelley:

Understanding your audience, how to age down or grow up.

Shelley:

And this is all about using YouTube in a way that is focused on bringing the kind

Shelley:

of content that the different age groups enjoy, to life and understanding what it

Shelley:

is that each age group is looking for.

Shelley:

And it talks about Gen Z and what they're looking for.

Shelley:

They're the first digital native generation.

Shelley:

They don't know a world without the internet , which is like, oh wow.

Shelley:

People wouldn't know what to do if the internet shut off, would you

Shelley:

? Jen: Yeah.

Shelley:

But it's amazing because they see possibilities.

Shelley:

Okay.

Shelley:

Yeah.

Shelley:

They have their advantages, disadvantage, absolutely.

Shelley:

And my son is a Gen Z, so I have nothing against them, but it is

Shelley:

funny that they just have never known life without the internet.

Shelley:

So they give you tactics and insights about Gen Z and it says

Shelley:

84% of Gen Zers are overwhelmed by their work and activities.

Shelley:

So they want something that's going to allow them to decompress

Shelley:

and just relax and zone out.

Shelley:

So I'm like, okay, great.

Shelley:

I've got some meditation videos on my channel, . Right.

Shelley:

Maybe that'll.

Shelley:

And then we talk about millennials 1977 to 1995.

Shelley:

Is that a huge generation?

Shelley:

That is huge.

Shelley:

And they talk about millennials.

Shelley:

They grew up with YouTube 1977 . They didn't have internet until the

Shelley:

mid nineties, so I don't know.

Shelley:

And but they understand what YouTube is.

Shelley:

But they're looking for life lessons.

Shelley:

How to adult, how to be a good dad.

Shelley:

You know what dads know how to do, they know how to fix the lawnmower.

Shelley:

They know how to change a tire on the bike, and these things that

Shelley:

your dad knew how to do that you're like, when you get to be an adult.

Shelley:

I don't know how to do that

Shelley:

. Jen: Cause that just shows like

Shelley:

that they wanna learn how to adult.

Shelley:

That would be the people that are in the born, in the nineties.

Shelley:

Exactly.

Shelley:

You know, because my, my friends who are in the earlier part of

Shelley:

that cohort are like, have they been adulting for a long time?

Shelley:

Yeah.

Shelley:

, Shelley: they are dad.

Shelley:

And they're,

Jen:

they get it.

Jen:

They're like, they get it.

Jen:

Yeah.

Jen:

So that's interesting.

Jen:

Oh yeah.

Jen:

Gen Z wants to stay hip.

Jen:

Oh,

Shelley:

you feel that?

Shelley:

And X wants to stay hip, right?

Shelley:

Yeah.

Shelley:

Gen X wants to stay hip again.

Shelley:

65 to 76.

Shelley:

At least.

Shelley:

That's a smaller age

Jen:

gap.

Jen:

Our group everybody forgets about us.

Jen:

Nobody loves us.

Jen:

Oh,

Jen:

, Shelley: you think that about you?

Jen:

What about me?

Jen:

I.

Jen:

I'm not exactly a boomer because when I we'll get into boomers in just a

Jen:

moment, but Gen X wants to stay hip.

Jen:

They wanna know what's going on in the world.

Jen:

What is happening, what does this new lingo that the kids are

Jen:

speaking, what does that mean?

Jen:

my God.

Jen:

So these are the kinds of information that they're looking for on YouTube and.

Jen:

1946 to 1964.

Jen:

Another huge bunch of years, which is why I said that I'm in Generation Jones, which

Jen:

is from 57 to 64 which is that because I'm not, I don't consider myself a boomer.

Jen:

Boomer is from baby boom, which means after people came back from the war

Jen:

in 19, and you're not part of that, before war, they started having.

Jen:

Yeah, you're not part of that.

Jen:

Yeah.

Jen:

I'm like, I'm not a war baby.

Jen:

my dad was in the Navy during peace time.

Jen:

It was, there was no war going on when I was around and born.

Jen:

And so boomers is not really an accurate name for my generation, but this I

Jen:

found interesting and condescending.

Jen:

They said Boomers use the internet too.

Jen:

Like duh, we invented how many things, and you want wanna

Jen:

say, oh, we use the internet.

Jen:

Like we don't know how or something.

Jen:

to be fair,

Jen:

not all boomers use the internet of them.

Jen:

Don't get it.

Shelley:

You're correct.

Shelley:

One in three boomers use YouTube to learn about products or services.

Shelley:

So they also talk about being adaptive for boomers because they're getting older.

Shelley:

You wanna think about what kind of information they might need.

Shelley:

For instance, I, when Toby and I talk about our day trips, I like to include if

Shelley:

you are in a, in a wheelchair or if you are using a walker or a cane, here's what

Shelley:

you need to think about when you go here.

Shelley:

I try to be more inclusive, and that's all happened in the last year because my mom

Shelley:

is now in a wheelchair having a stroke.

Shelley:

So I think more about that, what people might,

Jen:

yeah.

Jen:

And the thing about that, and it's, it go, it goes and it speaks

Jen:

to the other part of this, right?

Jen:

So what you're talking about when you talk about being more inclusive,

Jen:

you're talking about it in, in terms of age, but it's also being more

Jen:

inclusive in terms of, People of other abilities, and those are it's values.

Jen:

And so we look at cohorts, and I learned a lot of this from David Allison.

Jen:

He owns a company and speaks to the importance of values in marketing.

Jen:

So a lot of times people talk about cohorts, age cohorts, but then you take

Jen:

that and you infuse that with values.

Jen:

So the younger especially Gen Z they want to be as inclusive as possible, inclusive

Jen:

of people using canes and walkers and people of all genders, more inclusivity.

Jen:

So you're actually crossing over into another cohort when

Jen:

you start talking about values.

Jen:

And I think that that's the thing that like really grounds us in what is it that

Jen:

we offer people that are both in our age group, and share our values, and those

Jen:

are the people that we wanna connect with.

Jen:

You don't wanna talk to just any old boomer or any old Gen

Jen:

X, or, you wanna talk to your people that are in that cohort.

Jen:

So when I look at this, I always look at it from the perspective of, yes, this

Jen:

is what in general, this is what people of different age demographics want.

Jen:

And then you go, okay, but what is it that my people value?

Jen:

What is it that my people need that also fits within that framework?

Jen:

And that's how I think we can all be more inclusive of what, of what will connect.

Jen:

How do you feel about that, Shelley?

Jen:

Does that make sense?

Shelley:

Oh, absolutely.

Shelley:

And I, and you have to think about, okay, each platform kind of caters

Shelley:

to an age group or a cohort as you say, but YouTube pride itself on.

Shelley:

Catering to all ages.

Shelley:

Yes.

Shelley:

Crosses over no little kids, all the way up to old people.

Shelley:

Everybody can find something that they enjoy on YouTube.

Shelley:

Unlike, with TikTok, it's I don't get it.

Shelley:

I don't, what?

Shelley:

No And if you didn't start out with Instagram than, you don't use it.

Shelley:

If you started off with Facebook, you didn't change over to Instagram.

Shelley:

If you started off with Instagram, you didn't change over to TikTok.

Shelley:

If you started out with TikTok, you're not gonna change over to whatever comes next.

Shelley:

It's just you stick with that thing that was popular when you were a teenager.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

It's good to know.

Jen:

It's all very interesting, and that's what's so cool and you know

Jen:

all this from growing a channel before, like you found something that

Jen:

everybody, searching for treasure.

Jen:

Everybody liked that.

Jen:

And it probably at some points didn't matter how old anybody was, cuz they

Jen:

were all out searching for treasure.

Jen:

That's right.

Jen:

Yeah.

Shelley:

Yeah.

Shelley:

So cool.

Shelley:

And the main guy who has hidden the treasure was 80 when he hit it.

Shelley:

So everybody you know would say, oh, it's probably up this mountain.

Shelley:

And we'd have to say, no.

Shelley:

He climb a mountain, he's 80 . Yeah.

Jen:

So yeah.

Jen:

That's really, that's cool.

Jen:

I appreciate that Breaking news.

Jen:

Yeah, I like

Shelley:

that.

Shelley:

Yeah.

Shelley:

So we'll have that link in the description box and that came from Tube Buddy,

Shelley:

so they have all the statistics so they know what they're talking about.

Shelley:

Woo.

Shelley:

. Are we ready to move forward?

Shelley:

I'm

Jen:

ready.

Jen:

Okay.

Jen:

So today we're gonna talk about how to identify what to delegate that will make

Jen:

the biggest impact on your business.

Jen:

And this is something that a lot of people talk about.

Jen:

I will share what I, hot tip, like what I tell everybody in

Jen:

my marketing presentations.

Jen:

At the beginning.

Jen:

And because I teach marketing to lots of groups of business owners,

Jen:

many people who are at the beginning of their business, but really

Jen:

this advice works for everybody.

Jen:

Regardless of how far along you are in your business, because we're always

Jen:

in a state of change and growth.

Jen:

So you have to think about what you need to delegate, and you have to

Jen:

think about the things that never get done, . So when I talk about

Jen:

marketing in particular, I say you have to have an honest conversation with

Jen:

yourself about what do you like to do?

Jen:

What do you not like to do?

Jen:

And then line that up with like your business goals.

Jen:

And if there are things that you actually need to do that will help you meet your

Jen:

business goals, then, and you're never gonna do them , then these are the

Jen:

things that you have to hire somebody.

Jen:

And that's the case with all of these things.

Jen:

When you look at your business and you're like, okay, I don't like X, Y, Z.

Jen:

, you have to hire somebody for that.

Jen:

If you don't like doing finance, you have to hire somebody for that.

Jen:

So the caveat to what we're gonna talk about is always looking inward, looking

Jen:

at your business, looking at your goals, and being able, as a business leader

Jen:

or business owner, whether you have a staff or you're one person, whether

Jen:

you're working at home or not, is you have to have that honest conversation

Jen:

about what are my blind spots, , that I'm not good at, that I need help with?

Jen:

And then those are the gaps that you have to start closing.

Jen:

Because if you don't, then those things aren't being tended to and there are

Jen:

certain pillars of business that need to be tended to, or it really stifles.

Shelley:

Yeah.

Shelley:

Although I think sales and marketing is kind of inherent in any business.

Shelley:

I know there's a lot of people who are just like me who are just like,

Shelley:

I'd just rather create content.

Shelley:

Can't that just happen magically,

Shelley:

. Jen: It can, but , you have to

Shelley:

to keep the lights on until you tip over into content full time.

Shelley:

You know what I mean?

Shelley:

And, but if you don't have time, say to do collaborations or you don't have

Shelley:

time to do all of the things, you really do need to get some help in some areas

Shelley:

that will help you grow until that magic time one year content is sustaining you.

Shelley:

They say, I remember that from the.

Shelley:

that report, it takes what, like 18 months?

Shelley:

Isn't that what that said?

Shelley:

Yes, mm-hmm.

Shelley:

. So you've gotta do, if you're gonna, if you're embarking on a full-time

Shelley:

creator concept, whatever that looks like for you, then you gotta

Shelley:

keep the lights on for 18 months.

Shelley:

That's right.

Shelley:

And it doesn't hurt to delegate some things that will help you in the interim,

Shelley:

because those pillars are gonna help you when you do become a creator as well.

Shelley:

You know what I mean?

Shelley:

So first things, so let's talk about some of the five things that really

Shelley:

most people need to delegate because they're wildly different from each other.

Shelley:

Nobody can do everything as I've learned.

Shelley:

And I think we all learn.

Shelley:

We don't, nobody can do everything.

Shelley:

Some things are always gonna get missed.

Shelley:

Mm-hmm.

Shelley:

. So the first one on our list is finance.

Shelley:

Do you like doing

Shelley:

finance?

Shelley:

No, that's why I have a partner who takes care of all the finances,

Shelley:

. Jen: I don't like doing finance either.

Shelley:

But then when I wanna get something, a piece of software

Shelley:

or something, I have to ask him now, he says I don't, but I do.

Shelley:

I it's his money and he's in charge of the finances and I'm not just

Shelley:

gonna take money out of the bucket.

Shelley:

Cuz that would mess him up.

Shelley:

If he's in charge of the finances, he's in charge of all of it.

Shelley:

And that even includes if we're gonna buy something, he

Shelley:

needs to be in charge of that.

Shelley:

Yeah.

Jen:

Yeah.

Jen:

And so what I did, I don't like finance either.

Jen:

And I identified that as one of the first things probably

Jen:

because my dad is an accountant, was an auditor and all of that.

Jen:

And I worked at the finance bureau at the City of Portland and I was,

Jen:

and everybody always thought it was so hilarious cuz I don't like

Jen:

finance . So but that wasn't my job.

Jen:

My job wasn't to like process taxes.

Jen:

My job was to.

Jen:

Find the best apps, streamline processes, manage large projects.

Jen:

That was what my job was.

Jen:

So I was very good at my job, but I also stayed out of my lane.

Jen:

Like I wasn't there to oversee like any sort of finance.

Jen:

That's not my job.

Jen:

My job was to make sure all the pieces worked that would support making those

Jen:

financial apps and technology, making sure that supported the people who were

Jen:

managing taxes and tax accounts, that it all worked properly, calculated correctly.

Jen:

Mm-hmm.

Jen:

, which as a person who pays taxes, you want that . So it was very important work, but

Jen:

it was not, I never touched a calculator.

Shelley:

Yeah.

Shelley:

In my day work.

Shelley:

Yeah.

Shelley:

If you're bringing in money, you gotta do taxes.

Shelley:

So you get some help if

Jen:

you're no longer.

Jen:

Yeah.

Jen:

So when we talk about getting help with finance, we're talking about bookkeeping.

Jen:

Taxes.

Jen:

If you're gonna take on, like Shelley said, if you're gonna take

Jen:

on additional expenses, somebody who can be like, I, I know, I don't know.

Jen:

But I will say this about hiring somebody to help support your business.

Jen:

You may not always feel like you have the money for that, but

Jen:

sometimes you need to do it because it's what allows you to grow.

Jen:

And so these are tough decisions, but having somebody who can support

Jen:

you with finance, I have for a long time I used bench for my

Jen:

accounting and bookkeeping and taxes.

Jen:

I have now taken my information off of Bench and I have Gail Bendert who's a

Jen:

colleague and dear friend of mine, my business partner for Epiphany, she's

Jen:

helping me with all of that , and she's been my person that've been

Jen:

like I wanna this, and she's like, no.

Jen:

And.

Jen:

Yes.

Jen:

, but we have these conversations and that's, that

Shelley:

is how it goes.

Shelley:

Yeah.

Shelley:

You gotta have somebody to run those things back past, or you're gonna

Shelley:

buy everything and run outta money.

Shelley:

run outta

Jen:

money.

Jen:

Nobody has infinite funds.

Jen:

Right?

Jen:

So that's the reasons.

Jen:

So if you don't if you're allergic to numbers, , then you need to find somebody

Jen:

who can help you with finance, somebody that you trust infinitely because mm-hmm.

Jen:

Financial malfeasance is also something that does happen.

Jen:

So you need to make sure that this is somebody who you can entrust with

Jen:

the money, which without revenue and without money, there's no business.

Jen:

So it's critical that you have somebody helping you.

Jen:

You got anything else on?

Shelley:

Well, and if you feel comfortable with it, you can do it

Shelley:

like Jen did on your own, QuickBooks or whatever program that you put your

Shelley:

information into, and then it helps you with your taxes at the end of the year.

Shelley:

But if you just hate it, hate it, hate it, then find somebody and talked with

Shelley:

them about what it is that you need and what you know, what you need to be

Shelley:

setting up and inputting throughout the year so that when you bring your taxes

Shelley:

to them at the end of the year, then they have, all the information laid

Shelley:

out in a way that's easy to work with.

Shelley:

But start right, right away.

Shelley:

As soon as you plan on making any money at all you need to

Shelley:

get that set up and get started.

Shelley:

So it stays organized and easy to work with for whoever you handed off

Jen:

to.

Jen:

Absolutely.

Jen:

And I'll be honest, when I had QuickBooks, I didn't.

Jen:

and this was my red flag.

Jen:

I was like, I'm not putting this stuff in.

Jen:

And then it's the end of the year and it's like, surprise, you made this much money.

Jen:

And it's you can't operate a business like that.

Jen:

So I moved to Bench where I had people that I could ask questions

Jen:

to and do things, but they weren't somebody I could sit next to,

Jen:

and like really talk it through.

Jen:

And I found that I needed more high touch.

Jen:

I liked somebody else who understood QuickBooks.

Jen:

Bench gave me year end reports.

Jen:

I had reports on an ongoing basis but it was very expensive and they

Jen:

were gonna raise the price even more.

Jen:

And I was like, can't do it.

Jen:

I can't, might as well hire somebody then.

Jen:

Right.

Jen:

, hiring somebody and having somebody as a colleague, the trusted advisor

Jen:

was really much more useful to me and meaningful to me in my business.

Jen:

If you find that, and that's what I mean when I say if there are things

Jen:

you're never doing that you need to do.

Jen:

Yeah.

Jen:

Like I was overlooking my QuickBooks.

Jen:

That's a signal that you need some help with it.

Jen:

The second thing that you need to delegate is legal.

Jen:

And I will intro this by saying I am married to an attorney.

Jen:

He is not my business attorney.

Jen:

He's not, he doesn't do business law.

Jen:

He's uncomfortable with being the person charged with it.

Jen:

. He wants to be the husband,

Jen:

He doesn't wanna be the business attorney.

Jen:

And I love, love, love my attorney, Michael Jonas at

Jen:

Rational Unicorn Legal Services.

Jen:

Fantastic, phenomenal, great, helps people in Washington, Oregon, and California.

Jen:

I'm a huge advocate for him.

Jen:

He specializes in small business creators, all of that stuff.

Jen:

So you need to find, and it's like a flat fee, , so you know

Jen:

how you don't have to pay for a retainer, which is really powerful.

Jen:

Everyone needs to find their own.

Jen:

Michael Jonas, things come up.

Jen:

You may need to have, if you have a podcast, it's really good to

Jen:

have a trademark of that show name so that you're protecting

Jen:

that, that ip, your information.

Jen:

So you have things that you need help with.

Jen:

Everybody has, if you're serving people, if you're a service based

Jen:

business, you have contracts.

Jen:

If you're not a service based business, but you have vendors, you have contracts,

Jen:

, it's good to have those legally reviewed and understand what you can change

Jen:

in there legally as a business owner.

Jen:

So that's my spiel.

Jen:

There's also an episode, it was before I hired him as my attorney.

Jen:

There's actually really great episode with Michael Jonas.

Jen:

We'll put the link to that in the show notes so that you can hear

Jen:

from him exactly what legal things a business owner needs to have.

Jen:

And it will of guide you in how to make those legal.

Jen:

Decisions what a, what an attorney can do to support your small business.

Jen:

And we'll do that.

Jen:

What have you found, Shelley?

Jen:

Do you have an attorney or somebody that you talked to about legal stuff

Jen:

or have you not run into anything?

Shelley:

So far we haven't needed much.

Shelley:

What we have done is I have, there's an attorney who is online, she's

Shelley:

like a coach and she does, workshops and that sort of thing, and she

Shelley:

has a library of contracts and that sort of thing that you can access.

Shelley:

Yeah, that cover things specifically related to like online coaching and

Shelley:

memberships and things of that nature.

Shelley:

I have access to that library of content for contracts and that sort of thing.

Jen:

Oh, that's great.

Jen:

Yeah.

Jen:

I know that there's a few, there's Andrea Sager.

Jen:

Preneur and like some other people.

Jen:

Michael Jonas, part of what I like is that they do a lot of online,

Jen:

community based learning around webinars and stuff that will help creators

Jen:

so you can ask questions mm-hmm.

Jen:

. I think that's what's important for small businesses is to have somebody

Jen:

who is hands on and maybe provides you with resources so you can really wrap

Jen:

your head around it without having to pay , thousands of dollars to go call

Jen:

somebody up or something like that.

Jen:

I think it's really important.

Jen:

Yeah.

Jen:

Yeah, that's really good.

Jen:

I don't have anything else on legal do you?

Jen:

Nope.

Jen:

Okay.

Shelley:

Just don't get yourself into contracts or if you got brand deals

Shelley:

coming your way or contracts of any kind.

Shelley:

Don't sign anything unless you get some professional advice first,

Shelley:

because you don't want to, get into a corner and end up, on the

Shelley:

short end of the stick basically.

Jen:

It's really important.

Jen:

I have outsourced content on other platforms, and I've had my attorney

Jen:

review it to make sure that I'm not actually like giving away my intellectual

Jen:

property, your ip, it's just important to protect yourself and that's really

Jen:

what an attorney can do for you.

Jen:

Yes, legal support.

Jen:

If you're not an attorney, legal support is very helpful.

Jen:

Yeah, so the third one and I feel like these first three are just not sexy.

Jen:

Finance.

Jen:

Legal.

Jen:

And finally, insurance . Not sexy.

Jen:

These are not sexy, but they will protect you and help you.

Jen:

So I recently got a new insurance agent, very helpful, laid everything out for

Jen:

me, helped me and it was interesting because there's actually insurance that

Jen:

can protect you if you do online courses.

Jen:

Also important, not something that people talk about.

Jen:

, there are a lot of coaches and consultants out there that

Jen:

also provide online courses.

Jen:

There's just a lot of information out there that in terms of insurance protects

Jen:

you if something goes horribly, terribly wrong, like something gets hacked, , all

Jen:

the passwords are gone or whatever.

Jen:

So these things are very important.

Jen:

It's important to protect your business.

Jen:

Yes.

Jen:

It, I think I pay like $50 a month for insurance.

Jen:

I've done that.

Jen:

Since the beginning, since I registered my business and started, and I remember

Jen:

when I did it, I was like, oh, $50.

Jen:

Oof.

Jen:

If I can afford that , I've never needed it.

Jen:

Knock on wood , but I have it.

Jen:

If something happens, it's your first line of defense.

Jen:

It's,

Shelley:

yes.

Shelley:

Having an LLC is I think also one of those lines of defense, which you can,

Shelley:

work through a lawyer or your local, city , they can walk you through these things as

Jen:

well.

Jen:

Yeah, I registered with the city, the state.

Jen:

Yeah.

Jen:

I did all of that myself cuz I, because of where I worked,

Jen:

I knew that needed to happen.

Jen:

Mm-hmm.

Jen:

, your finance person also knows a lot about business formation.

Jen:

Gail is amazing.

Jen:

Insurance People know a lot.

Jen:

Legal people know a lot.

Jen:

That's why these three things, they may not be sexy, but they

Jen:

can really help you with forming your business, doing it right, and

Jen:

protecting yourself and your assets.

Jen:

Especially if you're a solopreneur.

Jen:

You don't want somebody to sue you , and then have the ability to go

Jen:

after your personal effects as well.

Jen:

Your house, your car, your savings.

Jen:

Mm-hmm.

Jen:

. So that's one of the reasons why you do that, is you educate yourself so

Jen:

that you are protecting yourself.

Jen:

That's the whole reason of for doing it.

Shelley:

Yeah.

Shelley:

If you're setting up a business and you reach out to the small business

Shelley:

association, these are the three things that they will tell you that

Shelley:

you need to have in place is your your legal, your insurance, and the

Shelley:

finances and, to make sure that's all set up properly before you get started.

Shelley:

Moving money around.

Jen:

Yeah.

Jen:

And these aren't people you need every day.

Jen:

But these are things that give you that peace of mind so you

Jen:

can sleep . I like to sleep

Shelley:

and you dunno what you d know, so make sure that you get educated about it.

Shelley:

Yeah.

Shelley:

Yeah.

Jen:

Oh, okay.

Jen:

Can we talk about some fun stuff Now,

Jen:

I know if like we do or like clapping or something.

Jen:

I don't know, like something to kinda let's get bumped.

Jen:

Let's talk about

Jen:

fun

Shelley:

stuff.

Shelley:

Oh, ok.

Shelley:

Well, I'll just do retraining again.

Shelley:

. Jen: I know, I like sprung it on.

Shelley:

She, I'm like, let's do this.

Shelley:

She's like, oh, come on Jen.

Shelley:

What button do I push?

Shelley:

So the next one is marketing.

Shelley:

Okay?

Shelley:

Mm-hmm.

Shelley:

, that's important to outsource.

Shelley:

And I'm not saying this to like, so come work with me.

Shelley:

Like that's not what this is about.

Shelley:

This is about understanding that if.

Shelley:

People don't know you're out there and you're gonna have a

Shelley:

hard time spreading the word, especially with online marketing.

Shelley:

Since Covid, not as many in-person events, even still here

Shelley:

in Portland, that's the case.

Shelley:

Everybody needs to have some sort of online presence and some sort of offline

Shelley:

presence so people know that you exist.

Shelley:

And fundamentally, marketing is getting the word out.

Shelley:

Sharing what you care about, telling people who you are and what you do.

Shelley:

And we all do it without knowing it.

Shelley:

And we have to really get in touch with our business goals and find

Shelley:

the ways to get the word out based on those goals that we set up.

Shelley:

And sometimes we find that we need.

Shelley:

Help with that , including me as a marketer, I need help too.

Shelley:

I worked about two, I think it was two years ago, I worked

Shelley:

with somebody about messaging.

Shelley:

I just talked through everything.

Shelley:

It's part of this is like when you bring other people into the

Shelley:

room, you can really learn so much.

Shelley:

One of the things Shelley and I talked about before the show today is how

Shelley:

much we've learned from each other by having done this show for 11 months now

Shelley:

together, it's, we've learned a lot.

Shelley:

We've grown a lot, we've changed, we've done things because just having

Shelley:

somebody else in the room is so valuable.

Shelley:

So do it with your marketing too.

Shelley:

Talk to people about where you're gonna name a product.

Shelley:

If everybody's I don't even know what that is.

Shelley:

, you need some guidance, you need to talk to people.

Shelley:

You need to bring other people in.

Shelley:

And I tend to be the person.

Shelley:

It's like I'm the marketing whisperer for people who don't like social media . Cuz

Shelley:

I tell people, you need to diversify your marketing and you still need to

Shelley:

do some social media, but if you don't like it, then that's something that you

Shelley:

need to find somebody to help you with.

Shelley:

It's the same with like other aspects of your marketing.

Shelley:

If there are products, if there's old blog posts that never get shared,

Shelley:

if there's blog posts that need to be written or posted that never seem

Shelley:

to get out there, there's so many aspects and elements to marketing.

Shelley:

It's good to have some support.

Shelley:

It's good to have a sounding board, somebody you can talk to about that.

Shelley:

Yes.

Shelley:

Even if you're Shelley and you like doing everything, I love that part.

Shelley:

But there are times when I do get behind and that's

Shelley:

why I have my minimums, right?

Shelley:

I have to get this, this, and this.

Shelley:

Done.

Shelley:

If I get this other thing done, that's gravy.

Shelley:

That's great.

Shelley:

But it's not a have to thing.

Shelley:

Exactly.

Shelley:

I don't know, marketing is a little bit more easy for me, but maybe

Shelley:

for other people, they're like, I don't wanna deal with that.

Shelley:

Bring the people to me and I'll sell them whatever I have.

Shelley:

They're great at sales, but they don't want to go out and

Shelley:

share about their product or

Jen:

service.

Jen:

marketing and sales bump up against each other.

Jen:

There are a lot of people who conflate the two, but they are

Jen:

actually separate functions.

Jen:

Like you, there's a sales, like if you go to a big company, there's a sales

Jen:

department and a marketing department.

Jen:

Now there are times where there's crossover and they have to communicate

Jen:

with one another within a company.

Jen:

And certainly if you're a solo printer, you're like, I do all the things.

Jen:

I know sales and marketing are all the same.

Jen:

But fundamentally these are like, oh, Jeep girl, Jody, nice to see ya.

Jen:

Hey, how you doing?

Jen:

So if These two things are fundamentally tied together at different points.

Jen:

I would say if you're like I can handle the marketing, then you

Jen:

may need somebody to help you with sales or even just bringing people

Jen:

into your world, so I, marketing tends to be aka Treasure Princess.

Jen:

That's great.

Jen:

That's me.

Jen:

, that's, that's Shelley.

Jen:

Treasure Princess.

Jen:

I use

Shelley:

my Crown

Shelley:

. Jen: You of course you have a crown.

Shelley:

I'm

Shelley:

gonna wear it under my headset cuz it's just, it hurts

Jen:

So yeah, you need someone maybe who brings people to you and you

Jen:

can have those sales conversations.

Jen:

Advanced businesses may have people who are like the first line of sales

Jen:

conversations to like warm somebody up and bring in some good leads.

Jen:

There are all different aspects to marketing and then they bleed.

Jen:

It bleeds over sometimes into sales.

Jen:

Typically at some point you'll need some support with this, whether it's a

Jen:

marketing agency or some sales support.

Jen:

But these are things that without doing it, it will inhibit growth at some point.

Jen:

Yeah.

Shelley:

We had a client who he had us, who we did our, we did production for him.

Shelley:

So he would come on and we would record his presentation and then we'd take the

Shelley:

audio and put it up as a podcast for him.

Shelley:

And then we would provide him a transcript to give to his

Shelley:

marketing agency meant social.

Shelley:

And they would take all of these pieces and they would create

Shelley:

more they would create a blog.

Shelley:

They would have short videos that they would take out of the longer ones.

Shelley:

They would do all of that for him.

Shelley:

He wanted nothing to do with it.

Shelley:

Now, he loved sales, but he did not wanna do the marketing.

Shelley:

So he hired people to do that for him.

Jen:

Exactly, yeah.

Jen:

So I.

Jen:

I don't really have a lot else to add on the marketing bit.

Jen:

It's again, it's about looking in and seeing what it is that you're not doing

Jen:

that you're not interested in doing, but may be essential to growth, especially

Jen:

when you look out at the landscape at all the other folks who do what you do.

Jen:

. So you need to close those gaps and you probably need some help to do that.

Jen:

Yeah.

Jen:

Yeah.

Jen:

Last but certainly not least get some sort of admin support, administrative support.

Jen:

I have an executive assistant.

Jen:

That is, that's like several steps above a VA or a virtual assistant.

Jen:

She's somebody who's taking charge of certain parts of my business,

Jen:

so I can be this like, jolly happy gal that's floating around, show

Jen:

up and you're told to be there.

Jen:

Showing up.

Jen:

Yeah, giving me peace of mind.

Jen:

So that may not be what you want.

Jen:

Maybe you want a virtual assistant who can do more data entry.

Jen:

I want somebody who can do scheduling, invoicing, streamlining my processes,

Jen:

light social media, different things.

Jen:

So find somebody who can lighten your load, give you

Jen:

peace of mind, help you out.

Jen:

I found Freedom Makers to be the perfect solution for me because

Jen:

they were vetting people for me.

Jen:

I was, like I said, before I left on vacation, I was super burned out, so I

Jen:

needed somebody to make it easy for me.

Jen:

But there are a lot of solutions out there, a lot of different ways that you

Jen:

can find somebody to really support you.

Jen:

But there are certain tasks that you need to ask yourself.

Jen:

Is, is this what I should be doing that's going to help me grow my business?

Jen:

And those are, that's one of the questions that you need to ask yourself, is

Jen:

this what I need to be doing to grow?

Jen:

If it's not, it's an, it's a hint.

Jen:

You need some help

Shelley:

with it.

Shelley:

Yeah, absolutely.

Shelley:

The things that are falling between the cracks and not getting done, and

Shelley:

then a quarter goes by and you're like, why didn't this get done?

Shelley:

I guess I need some help to get it done.

Shelley:

I'm not going to do it myself.

Shelley:

I see that now,

Shelley:

. Jen: Yeah.

Shelley:

But it takes time.

Shelley:

These are not things that in the first year or two of your business,

Shelley:

you may even be aware of or you might not know that you need it.

Shelley:

And especially if you're bootstrapping, self-funding, that kind of thing.

Shelley:

Your business, it.

Shelley:

you might be like I have to do everything.

Shelley:

And what I just wanna encourage you to do is start making that wishlist.

Shelley:

My top wishlist item for years when I started my business was

Shelley:

somebody to manage my email.

Shelley:

And everybody thought I was crazy.

Shelley:

And I'm like, no, we're realsies, . This is what I need.

Shelley:

Cuz I just knew that if I could get my head out of email all the time,

Shelley:

I could be a lot more productive.

Shelley:

Yeah.

Shelley:

And less eh, about the things I don't like to do.

Shelley:

I don't wanna spend too much time cuz we still have to go through

Shelley:

tweaks of the week and stuff.

Shelley:

But I will say if you are going down the creator path, you might

Shelley:

think about editing, repurposing collaborations and outreach blogging.

Shelley:

There's a lot of different things that you might be looking at on the

Shelley:

production side of your creator business that you might need support with.

Shelley:

That frees up hours of time for you to create more.

Shelley:

These things tend to be expensive , but it might be necessary to advance.

Shelley:

Your career.

Shelley:

Yeah.

Shelley:

Or if you have adult children and they, can take on something even part-time

Shelley:

and you can feel good about giving them money because they need the money.

Shelley:

that's what I do.

Shelley:

I look at, is this something that my daughter could handle or my

Shelley:

son and could, could we hire him?

Shelley:

Toby and I hired our son-in-law a couple of years ago when we

Shelley:

were putting a website together to promote our own treasure hunt.

Shelley:

If there's somebody in your family that you can support and

Shelley:

they can support you, awesome.

Shelley:

But get that help.

Jen:

Yeah.

Jen:

Yeah.

Jen:

I really love this comment we have here from Jeep Girl, Jody.

Jen:

That's what I do, basically, office admin, accounting,

Jen:

sales for a business from home.

Jen:

So I am invisible.

Jen:

I think it's supposed to be proof, but poof through a poof meet.

Jen:

Maybe she meets.

Jen:

Poof.

Jen:

But I do think, yeah, I think that.

Jen:

This is, this is what we're talking about.

Jen:

This is helpful for people.

Jen:

This is essential work for people.

Jen:

It's important work.

Jen:

And there are people who want to do it.

Jen:

Yep.

Jen:

And they're there to be hired.

Jen:

I will say this, and I feel very strongly about this, pay for the people that you're

Jen:

using and pay them a fair and living wage.

Jen:

I hate it when I go on in the marketing groups or all of these business groups,

Jen:

and people are like, hiring somebody for five, $2 an hour to be a va.

Jen:

Pay people, pay people for what they are doing.

Jen:

And even if it takes you longer to hire somebody that's very important.

Jen:

This is important work.

Jen:

And you get what you pay for.

Jen:

And you also need to value people and value the work that they're doing.

Shelley:

All right, . Yeah, that's all right.

Shelley:

And yeah, and Jen is doing this and it took her a while to get to this point.

Shelley:

If this is something you were thinking about, sometimes you don't

Shelley:

have to hire a person, you can hire an agency or a small entrepreneur

Shelley:

business that does this type of work.

Shelley:

Somebody like Jeep Girl, Jody, somebody like us who does your production for you.

Shelley:

Somebody like Jen who can set up your marketing so that, it's

Shelley:

easier for you to take care of.

Shelley:

Or you can at that point bring in somebody who's just going to follow

Shelley:

Jen's, , here's what Recommendations

Jen:

step.

Jen:

Recommendations and steps.

Jen:

Yeah.

Jen:

It's all good.

Jen:

Yeah.

Jen:

Oh, I like what girl, Jody said, I could not do what you two do.

Jen:

So it's all about being a team.

Jen:

And that's exactly it.

Jen:

Value your team, build a team.

Jen:

And support each other.

Jen:

That's

Shelley:

right.

Shelley:

And that's what we like to do.

Shelley:

Toby and I, we are, complimentary.

Shelley:

He takes care of the tasks that I have no interest in.

Shelley:

I don't wanna do the money.

Shelley:

I hate the money stuff.

Shelley:

He takes care of it.

Shelley:

He's got no problem with that, enjoys it.

Shelley:

And I take care of all of the writing stuff.

Shelley:

He hates the writing stuff.

Shelley:

He doesn't wanna deal with blogs and posts and all of that.

Shelley:

And I take care of all that.

Shelley:

And you can find a partner like that who you each work to your strengths.

Shelley:

It's amazing how much you can get done.

Shelley:

Absolutely.

Shelley:

Yeah.

Shelley:

Hundred percent.

Shelley:

So if you're interested in learning more about your marketing and getting

Shelley:

a free marketing self-assessment from Jen at Women Conquer

Shelley:

Business, go to send fox.com/wcb.

Shelley:

Whoop.

Shelley:

Copy and put that in the chat.

Jen:

I would also like to say this is your last chance to get Shelley's

Jen:

course, how to create, publish, and distribute content consistently.

Jen:

That's at Course dot Agk Media.

Jen:

Dot Studio.

Jen:

The coupon code is Agk Saver.

Jen:

I believe that this promotion, it ends

Shelley:

tomorrow, doesn't it?

Shelley:

That is right.

Shelley:

It is your next

Jen:

chance.

Jen:

Go get it.

Jen:

November 18th.

Jen:

So if you're listening, this is your last chance

Jen:

. Shelley: Now the course

Jen:

You can get it at any time, but you can't get it free after tomorrow.

Jen:

Yeah.

Jen:

Tomorrow's the last day.

Jen:

Tomorrow's the last day for free.

Jen:

Yeah, and I will say also, if you're new to the show and you've enjoyed it,

Jen:

please do subscribe, follow, like, comment really helps us share it with a friend.

Jen:

That's

Shelley:

right.

Shelley:

Well, Jodie won't have to feel so alone.

Jen:

But we like cheat girl, Jodie.

Jen:

I

Shelley:

know when we need more of more people like her to have conversations.

Jen:

Conversations.

Jen:

That's right.

Jen:

So now I'm gonna hand the rest of the show over to Shelley.

Jen:

Oh boy.

Jen:

. Shelley: Okay, so we're gonna

Jen:

Descript has just come out with their full suite that they've had in beta

Jen:

for a while, and I have been using the beta and it's a little bit frustrating

Jen:

when you're in beta version because they'll make changes and things

Jen:

move from over here, over here, and you're like, wait, where did it go?

Jen:

And you have to find it.

Jen:

But now it's done and it's ready and it's open to the public.

Jen:

And I'm just gonna show you what that looks like.

Jen:

This is their pricing and what they offer.

Jen:

These are their plans.

Jen:

You can get started for free and they offer transcription

Jen:

of your audio and video.

Jen:

They offer watermark free video, export video.

Jen:

Export resolution starts at seven 20 and goes up to 4k.

Jen:

So amazing.

Jen:

They offer filler word removal, so all the ums and a's and repeats.

Jen:

And when I go, yeah, yeah, Uhhuh.

Jen:

Yeah.

Jen:

They take that out . So some people aren't like, you're so

Jen:

annoying, that out for you.

Jen:

They have overdub, which clones your voice.

Jen:

So if you made a mistake, if you're like, oh, I really meant to say

Jen:

November 18th, not November 8th.

Jen:

So let me go in.

Jen:

With my clone voice, I can change the word eighth to 18th and it doesn't,

Jen:

people don't even know that you did that.

Jen:

So it's super to do, be able to do that.

Jen:

They have Did you test that?

Jen:

Have you done it?

Jen:

Oh, oh yeah.

Jen:

Oh yeah, I have.

Jen:

Oh,

Jen:

that's awesome.

Jen:

It is.

Jen:

I've used it.

Jen:

Yeah.

Shelley:

Yeah.

Shelley:

It helps.

Shelley:

It's saves you.

Shelley:

It's I don't wanna re-record this stupid thing.

Shelley:

I forgot to say this.

Shelley:

I'll stick it in there.

Shelley:

That's so awesome.

Shelley:

Filler word re oh.

Shelley:

Did over to AI green screen.

Shelley:

This is something new.

Shelley:

Where they, you can, they can take out your background if your background

Shelley:

is ugly and you don't want it.

Shelley:

On there, you can change the background, which is super cool.

Shelley:

And they offer studio sound.

Shelley:

So if, for instance, Jen and I were having a conversation and suddenly

Shelley:

her audio went wonky and we needed to fix that studio sound takes care of

Shelley:

that automatically when you apply it.

Shelley:

And then they have a stock library of videos, images and gifts that you can

Shelley:

add to your whatever you're creating.

Shelley:

Super, super fun.

Shelley:

Yeah, definitely check it out.

Shelley:

They also have multi-language transcription.

Shelley:

The, they detect speakers.

Shelley:

So if I put something in there and it's got like for instance, that

Shelley:

panel that we did last year where we had Toby plus six guests, it will.

Shelley:

Separate out the people, and you can label them with their names.

Shelley:

And once you've labeled, this is, they'll let you listen to the

Shelley:

voice and you go, oh, that's Jen.

Shelley:

Oh, that's Shelley.

Shelley:

Oh

Jen:

yeah.

Jen:

I love that.

Jen:

Yeah, I love that feature.

Jen:

I do that with our show.

Jen:

I'm excited.

Jen:

I ha so in the beta, aside from the updates, have you enjoyed it?

Jen:

Do you like the updates?

Shelley:

I do.

Shelley:

You know what's great about it is that, let me stop sharing here, is that you

Shelley:

can take and put your video up in there and it transcribes it, and then you go,

Shelley:

here's a clip, a quote that I really like.

Shelley:

And you can take the quote out, make a new composition with just that quote.

Shelley:

You can change it to a different shape.

Shelley:

So if you want it to be a real, or you want it to be a square

Shelley:

you can change the shape.

Shelley:

Then you can caption it, you can throw in a couple of gift stickers that

Shelley:

are like, woo, whatever you want.

Shelley:

And it's.

Shelley:

It doesn't require any editing knowledge.

Shelley:

So although I know how to edit and I do have editing programs, there are

Shelley:

times when this is so much easier and faster and more simple because

Shelley:

it's specifically set up for this.

Shelley:

But if you've never edited anything, all you have to do is go in and

Shelley:

change the words and it changes the audio and the video at the same time.

Shelley:

Now your mouth isn't gonna change.

Shelley:

If you're saying one word, your mouth's still gonna be moving, but unless people

Shelley:

can read lips, they're not gonna know

Shelley:

Yeah.

Shelley:

So I love it.

Shelley:

It's super cool.

Jen:

Highly I'm a pro user.

Jen:

I will admit, I don't use everything because I just haven't

Jen:

put in the time to learn it.

Jen:

But I lo I love, love.

Jen:

Love the script.

Jen:

Like almost to the point where if I could marry a script, I'm

Shelley:

just

Jen:

So I think we're just dating and

Shelley:

they're always updating it and making it better and listening to

Shelley:

people's input about what they want and they see if they can make that happen.

Shelley:

So it's a very responsive platform.

Shelley:

It's not super cheap, but it's not super expensive either for what you're getting.

Shelley:

It is super reasonable.

Shelley:

If you were, for instance subscribing to Adobe products for editing,

Shelley:

this is cheaper than that and it's much easier to use and there's

Shelley:

no real big learning curve.

Shelley:

So it's,

Jen:

yeah, it's real cool.

Jen:

No, and if my little plugins that I use in Garage Band would go into the script,

Jen:

which they may be working on, then I wouldn't even use Garage Band anymore

Jen:

because I use some plugins in Garage Band to boost the sound and make it.

Jen:

For a podcast.

Jen:

Mm-hmm.

Jen:

. So it sounds better than if you're watching on YouTube.

Jen:

There's just different settings and things.

Jen:

But I'll go, then I go back into script and take out like some of the stuff

Jen:

that, that I say that I'm like, no,

Jen:

. Shelley: Yeah.

Jen:

And it's really easy, just, you just highlight the words, delete,

Jen:

and it takes it out, out of the audio, outta the video, everything.

Jen:

Yeah.

Jen:

But these, and then it adjusts so it sounds right.

Jen:

So it's not like a big put it back together.

Jen:

That's awesome.

Jen:

I didn't know about making clips for reels or social media.

Jen:

That's phenomenal.

Jen:

Yeah,

Shelley:

I used it yesterday for that.

Shelley:

I made it a square one, but you can also make them the real shape.

Shelley:

Yeah.

Shelley:

Super cool.

Shelley:

Awesome.

Shelley:

So I'm gonna be doing more of that now that I've figured it out.

Shelley:

. Jen: Hmm.

Shelley:

Yeah, maybe you'll do it for this show.

Shelley:

Maybe I

Shelley:

will . Maybe I will.

Shelley:

That's awesome.

Shelley:

Yeah.

Shelley:

Okay.

Shelley:

Now we're gonna talk inspiration.

Shelley:

Oh, sorry.

Shelley:

Let's go back.

Shelley:

I forgot this.

Shelley:

Yeah.

Shelley:

. There is something that I learned how to do on my phone this week.

Shelley:

It's called Remix.

Shelley:

When you have your own YouTube channel and you go to the YouTube app on

Shelley:

your phone, and then you go to your channel and then you pick a video,

Shelley:

and then you look below the video, you'll see something that says remix.

Shelley:

If you tap on that, it will let you make shorts in the

Shelley:

correct shape, for your YouTube.

Shelley:

It's oh I said this really cool thing.

Shelley:

It was about 15 seconds long.

Shelley:

Let me just highlight that.

Shelley:

Make it into a short, sends it up, puts the original link from the original

Shelley:

video, the long form video on there.

Shelley:

So cool.

Shelley:

So easy to use.

Shelley:

So check that out.

Shelley:

If you have a YouTube channel and you wanna make sure it's out of your long form

Shelley:

content, that is super easy way to do it.

Jen:

I need the link for that.

Jen:

Oh,

Jen:

, Shelley: I just told you what to do.

Jen:

Oh wait, we'll put it in the show notes.

Jen:

Oh, then I'll read about it in the show notes.

Jen:

That's right

Shelley:

about it in the show notes.

Shelley:

So it's called Remix and it's on your phone in the YouTube app.

Shelley:

That's awesome.

Shelley:

Got it.

Shelley:

How exciting.

Shelley:

All right, now we can move forward.

Shelley:

, Jen: I don't know, I found

Shelley:

ahead.

Shelley:

Oh, all right.

Shelley:

That was inspiring to me.

Shelley:

Yes.

Shelley:

So this is from Marcus Aureus.

Shelley:

When you are distressed by an external thing, it's not the

Shelley:

thing itself that troubles you, but only your judgment of it.

Shelley:

And you can wipe this out in a moment's notice what false

Shelley:

judgment can I wipe away today?

Shelley:

Basically, anything that happens isn't a good thing, isn't a bad thing.

Shelley:

It is what you say it is.

Shelley:

If you think it's good, it's good.

Shelley:

If you think it's bad, it's bad.

Shelley:

But you can change your mind on it too.

Shelley:

So that's just a little inspirational nugget that I want you to think

Shelley:

about throughout the week.

Shelley:

If something happens and you immediately knee jerk say, oh no, that's horrible.

Shelley:

Try to turn that around and say, how is this a good thing?

Shelley:

How could this be perceived as a good thing?

Shelley:

And that's gonna help lift you up and keep you from getting too anxious

Shelley:

or worried about every little thing that's gonna come up in your life.

Shelley:

What do you think, Jen?

Jen:

Is that like self-talk?

Shelley:

It is, but it's about understanding that your

Shelley:

perception is changeable.

Jen:

Oh, that's, yeah.

Jen:

Yeah.

Jen:

I love

Shelley:

that.

Shelley:

Yeah.

Shelley:

You can always change what you think about something.

Shelley:

I could tell you a story about that.

Shelley:

Yeah.

Shelley:

So there was this, it's a story.

Shelley:

There was a farmer and he struggled for many, many years to save

Shelley:

some money to buy a stallion.

Shelley:

So that he could make money off of stud fees and and raise horses.

Shelley:

And everybody said, oh, well, that, that must have been really hard for you.

Shelley:

What a great thing you've done.

Shelley:

And he say, good thing, bad thing.

Shelley:

Who knows?

Shelley:

Well, one day the stallion jumped over the fence and ran away

Shelley:

and everybody was like, oh no.

Shelley:

Oh no.

Shelley:

What a horrible thing.

Shelley:

And the man said, good thing, bad thing.

Shelley:

Who knows?

Shelley:

About a week later, the stallion came back and he brought with him a herd of horses

Shelley:

that he was the alpha male, and he brought his harem, his herd of horses with him.

Shelley:

They put them all in the corral.

Shelley:

Now he had a.

Shelley:

Bunch of horses and everybody's like, wow, what a great thing.

Shelley:

And he'd say, good thing, bad thing.

Shelley:

Who knows?

Shelley:

One day the son, his son was working with the horse, and the horse

Shelley:

kicked him and and it broke his leg and he had to have in the cast.

Shelley:

And everybody's like, oh no, that was horrible.

Shelley:

What a sad thing.

Shelley:

And he's good thing, bad thing.

Shelley:

Who knows?

Shelley:

The army came through and they were recruiting and drafting, actually drafting

Shelley:

young men for the army to go off to war.

Shelley:

And they couldn't take him because he had a broken leg.

Shelley:

So the moral of the story is good thing, bad thing.

Shelley:

Who knows?

Shelley:

Don't judge it right away.

Shelley:

Wait and see.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

Love it.

Jen:

Hard to.

Jen:

Hard to do.

Jen:

So necessary.

Jen:

, . Shelley: But the less you attach

Jen:

more calm you'll be able to be.

Jen:

Yeah.

Jen:

Accepting for true.

Jen:

Yeah.

Jen:

Thank you.

Jen:

Yeah.

Jen:

I hope that was helpful for people and you'll think about

Jen:

that throughout the week.

Jen:

Jen and I are going to be recording an episode soon for our Thanksgiving show.

Jen:

So we will have a show for Thanksgiving, but it won't be live.

Jen:

That's right.

Jen:

I'll be a different show, but

Jen:

I won't be live.

Jen:

We're pre-recording this.

Jen:

Yeah.

Jen:

And so everybody have a great week.

Jen:

I hope you have so much fun with your families and friends.

Jen:

If you're celebrating Thanksgiving, I know not everybody does.

Jen:

So let's love and support one of each other and share as much

Jen:

gratitude as we can with others.

Shelley:

Yes, and I'm thankful for you, Jen.

Shelley:

I'm thankful for you too, Shelley, have a great week.

Shelley:

Thank you for joining the Women Conquer Business Podcast, hosted by

Shelley:

Shelley Carney and Jen McFarland.

Shelley:

Please subscribe and leave a comment or question regarding your most challenging

Shelley:

content creation or business problem.

Shelley:

Then share this podcast with family and friends so they can find the support

Shelley:

they need to expand their brand and share their message with the world.

Shelley:

Check the show notes for links to valuable resources and come back again next week.

Chapters

Video

More from YouTube