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Online Course Hustle vs. Business: The Mindset Shift That Changes Everything
Episode 22417th October 2025 • Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset • Lindsay Sutherland
00:00:00 00:14:47

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Tired of the "get rich quick" hustle mentality around online courses? In this episode, host Lindsay Sutherland reveals why treating course creation as a quick transaction is keeping you stuck—and shares the powerful mindset shift that leads to sustainable income and fulfillment. Through a real-life example of a lighting consultant who almost talked herself out of her expertise, Lindsay shows you how to stop comparing yourself to others in your space and start building a course-based business that truly serves. If you've been thinking your knowledge isn't "worthy" or that the market is too saturated, this episode will change everything. Learn why building a course ladder and focusing on genuine connection (not just transactions) is the key to long-term success with online courses.

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Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.

Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.

As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.

Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.

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Online Course Workshop Registration

If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.

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