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Unboxing the Trends: Season 5 Highlights With Tim Ranagan and Lori Boyer From EasyPost
Episode 7811th December 2025 • Unboxing Logistics • EasyPost
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Hello, and welcome in to another episode of Unboxing the Trends.

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I'm your host, Tim Ranagan.

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I have Lori Boyer with me again.

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She is our awesome host of the Unboxing Logistics Podcast, and today

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we've got a special episode for you.

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We are going to highlight season five of Unboxing Logistics.

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We just wrapped up our last episode just a few weeks ago, and I've got Lori on

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today to talk about some of her favorite topics, some surprises, some trends

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that we noticed, and so we're really excited to dive into all of this as well.

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Before we get started, wanted to give a shout out to all of our listeners.

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Happy holidays if you're watching this during the holiday season.

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If not, when the holidays find you again, happy holidays.

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Lori, how are you doing?

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I'm doing so great.

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This peak season, holiday season.

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It's going fast, just like season five of Unboxing Logistics went.

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I can't believe it's over.

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I'm already so excited for season six, but happy to have this time

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to review with you as well.

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For sure.

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Lori, let's jump into it.

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What were some of the topics that really stood out to you that you

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said, you know what, I really enjoyed having these guests on, these

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topics that I really learned about.

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Give us a little rundown of what you noticed.

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Tim, I love that question.

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It was just, as I said, so fun to go back and review these again.

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One of my favorites, though, is early on in the season, one of the first

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episodes, episode one, episode two, something like that, we had Sucharita

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Kodali from Forrester come on.

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It kind of gave us a sneak peek into what the analysts were seeing and

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the anticipation they had when it came to peak season consumer intent.

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I had a lot of questions.

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People were concerned about what might happen with peak.

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She, she was spot on.

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She was really good that the data they had, the information really

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has reflected what we are seeing right now in this 2025 peak season.

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Really cool episode.

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I also loved, we had multiple cross border episodes.

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That was a topic that we had people reach out and ask about how do

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we manage shipping with all the tariffs and whatnot going on?

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So we had a couple, while we had Jonathan Witt come on formerly from Sendle

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Sendle's kind of changed since then and talked a little bit about cross border.

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We also, Ben Gordon hit on a little bit with that as, as well as AI.

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AI, of course.

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Huge topic.

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Really interesting.

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I'm a giant AI nerd, Tim.

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So, when it comes to AI, I always wanna know the latest trends.

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It was really interesting to see different analysts and different

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opinions on what's happening, but also some similarities in there.

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And so I thought all of the AI ones were really great.

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I'm curious, do you have any that you particularly liked?

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Yeah, Lori, so I'm a gamer and one of our first episodes of the season,

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we had some guests on to talk about gamification in the warehouse.

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We had Katie from Footlocker and Dylan from Summit Advisory Team.

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It's a topic that I had never really considered would see a kind of a

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crossover into a world that I touch into, that concept of gamification

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was just really interesting for me to learn out, learn about.

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So they talked about specifically, they made this point in the episode.

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They said, you can't just re reward raw speed, because

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you'll tank safety and quality.

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Their advice about tying gamification back to labor standards and measurable

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goals was something that has been referenced across multiple episodes

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that we've had all season long by other guests, which was really cool.

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But the gamification component really stood out to me as something that I

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found interesting because it tied two different worlds that I dive into.

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My professional world and then something that I enjoy in my personal time.

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Okay, love it.

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I love that episode too.

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I'm also a gamer, so shout out to all our gamers in the audience.

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Shout out to the gamers.

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I bet we have a lot of logistics gamers out there.

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Tim, favorite game.

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Tell us five seconds.

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Favorite game currently?

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Ark Raiders.

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It's brand new.

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I'm sure there's a lot of people that are playing it right

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now, but it's really good.

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It's like a third person shooter, so it's fun.

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Love it.

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And I'm gonna throw out a plug for Age of Empires.

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Hey, that's a classic.

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It's a classic.

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I go back to it every so often.

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I think it works also for our logistics mind.

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Planning and figuring everything out.

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But.

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And then I wanted to plug one more episode that I really

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got a lot of value out of.

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We had Dylan from Summit Advisory Team and Jarlath from Summit Advisory Team.

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They came on and they talked about a topic that honestly, we never really

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considered this aspect of supply chain, but they talked about neurodivergence.

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And they, they left a statistic in the episode, and I want you guys to

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all go out and watch this episode.

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They said that over 50% of people inside supply chain have

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some form of neurodivergence, which was a staggering number.

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I didn't know that the statistic was that high.

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And they really did an awesome job of breaking down some of the components

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within supply chain that tie so closely to somebody that may be neurodivergent.

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Really awesome episode.

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It's one of my biggest recommendations that you go watch

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if you haven't seen it already.

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I totally agree.

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I'm so glad you called that one out.

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I had probably more people reach out to me and send me, you know, private

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messages on LinkedIn and about how much it resonated with them than maybe

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any other episode because it really is personal and really touches all of us.

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Even if you are not neurodivergent, you're definitely working with

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a lot of neuro divergent people

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that's a really great high level breakdown of everything that we've

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had happen across season five.

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Lori, I'm curious.

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What were some of the themes that popped up over and over again across

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all of the episodes this season?

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So I think that if we were gonna connect some themes, we had a few different

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ones that I noticed in particular.

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There's a focus on the human element.

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I think that because we talk so much about technology, we talk about data

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and we talk about AI, all of our experts bring us back to the human element.

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And yes, while all of those things are so cool, and Lori, I

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know you're excited about them.

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It really is the human element that drives all of that.

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And importance of not forgetting that.

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I think that was really big.

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I think that as well, if there was another sort of overall theme, it was

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about the uncertainty that we're all experiencing and have been experiencing

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in the industry over the last year.

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Lots of questions around everything from, like I said, tariffs and cross

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border, AI, saving money, just costs have been rising a huge amount.

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And even returns seems to be getting a lot of attention and information.

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We had a couple of great episodes on returns and I really wanna dive

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into that more in, in our next season because that is, when we

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talk about rising costs a huge one.

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Yeah.

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But I think the human element.

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Just the importance of the human element is probably one of the

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biggest ones that I noticed.

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Supply chain's all about connecting people.

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And so I really love that human element component.

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We certainly felt that across all of these episodes.

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Okay, so we talked about what themes that you've seen over and over again.

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Were there any surprises for you?

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Things that you didn't expect?

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I think maybe there was a few.

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So I was really interested in some expert insights on how AI is actually

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working or not working in the industry.

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And so what some of our experts are saying is that AI is very

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narrow right now in logistics.

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Where it's it's not as broad as people want, but it's super effective when used.

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And so I thought that kind of narrow focus was a little bit of a surprise for me.

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I think as well.

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How many people?

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It caught me off guard a little bit.

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Probably didn't catch you all off guard, but how many people are struggling

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with money and costs that are being lost and they're not aware of it?

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So I heard that from multiple people.

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We had Virgil from WeSupply who came on and talked about

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the cost centers of returns.

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We had FAST Group come in and they talked about costs that were going on.

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We recently had an Alibaba episode where we talked about mathia and sourcing

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and all the costs that come with that.

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So I think there was a really strong, interesting theme around the fact

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that not just that costs are rising, but that people aren't always sure

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and don't have visibility into where they might be losing their money.

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And talking about holiday season, we don't wanna be the kid from the

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Polar Express whose ticket falls out the hole and it's in his robe.

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And so that's happening for a lot of people.

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And that's a big challenge.

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That was interesting for me.

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We just watched the Holiday Express just the other day.

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Love that show.

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But I really love what you said about returns and it being

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perceived as a cost center.

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Those episodes that we had about returns were really eye-opening for

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me, especially because we're right in the middle of peak season, right?

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Everybody's thinking about cost savings and we're, once we transition

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slightly out of peak season, it becomes returns peak season, right?

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And I love what Virgil mentioned about how returns can actually

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be a cost saver, right?

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You can leverage returns to the benefit of your company.

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He really lays out some awesome ways about how people in retail

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and supply chain and logistics can leverage returns to their benefit,

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which I thought was great suggestions.

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Yeah, I loved that as well.

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That's fantastic.

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What did our guests teach us this year about, or this season, I should

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say about the state of logistics?

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We had guests from Forrester on, we had guests from Alibaba.com.

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We had guests across the industry.

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We talked about cross border, we talked about returns, we talked about carriers,

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talked about AI, data, analytics.

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We had it all.

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I'm curious, Lori, if you could quickly summarize what they've taught us about the

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state of logistics at this stage in 2025.

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Okay.

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I would say that while we're in a state of uncertainty, it's also a stage that's

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primed for opportunity and creativity.

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One of the best times, what research shows, one of the best times to

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really grow your business or to become successful is during times when things

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are a little uncertain, when there are challenges, because it makes

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us buckle up, buckle down, I guess we should say, and figure out where

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are efficiencies, where are we, and I think that's really the state we're at.

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We're a little bit uncertain, but there's also a little bit of an excitement.

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There's an excitement about how can we figure out what the gaps are?

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Where can we stop bleeding money?

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Where can we take advantage of new technology in order to accelerate

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our growth and to use the newest tools in AI to change and adapt and

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really to evolve what's going on?

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Really cool things.

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I think there's a lot of excitement in this industry that

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is tempered by that uncertainty.

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But I encourage everyone, be excited and don't let the

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uncertainties weigh you down.

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Yeah, I think you summed it up perfectly when we were

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chatting about this previously.

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There's certainly uncertainty, right?

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That exists right now in logistics, but there's a whole lot of creativity

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happening, and so it's finding that blend between uncertainty and creativity

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and like you said, buckling down and figuring out what's gonna help improve

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your logistics, improve your operations, and then just charging forward with a lot

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of confidence in what your decisions are.

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Yeah, absolutely.

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Okay, Lori, season five's over.

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Special shout out to all of our guests over season five.

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You were wonderful.

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Thank you for donating your time and your thoughts.

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Season six is in the works, right?

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And we're excited about season six, just as we're excited about season five.

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Any sneak peeks into what we have coming up, Lori?

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Okay.

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I am really excited for season six.

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I've been doing a little bit of a revamp of how we're organizing it

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'cause we were having some requests come in for some specific things.

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Expect to see we, one thing we haven't touched on, Tim,

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are EasyPost Insider episodes.

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So those episodes where we talk specifically about

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what's happening at EasyPost.

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I'll usually bring on a product manager or something is talking a little bit

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about the roadmap, maybe the latest tools.

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I get, when I talk with customers, they really love those episodes.

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Because it's easy to miss what is going.

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And we're gonna be continuing to have those.

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So if you are an EasyPost customer, please make sure that you're flagging

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those EasyPost Insider episodes.

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Those will keep you up to date with all the latest products and

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offerings and everything that you have available to you at EasyPost.

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I'm also gonna be doing a really specific carrier series, so I have a lot of

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carriers who reach out, who really want to come on and share what it's like.

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And where maybe different carriers might fit well for

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your particular business model.

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We will be having all kinds of really great carrier guests and we'll have a

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series kind of carriers so that you can learn which is the best carrier

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for different situations and different types and where you can diversify your

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carrier mix in order to really, like we talked about, save those costs and

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make sure you're hammering down.

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I'm also gonna, I just have a bunch of fun guests.

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We're gonna have a few of those kind of neat neurodivergent and

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just the human side as well, and, as always, you know me, I love data.

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You will be able to see all the latest what's going on.

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If there's a big event happening, we will be covering it.

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We'll be bringing in the people who are smart enough to tell us what

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we need to actually do about it.

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So stay tuned.

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Season six is gonna be big.

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It's gonna be so fun, and I am just really excited.

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Lori, those are all really exciting topics that we have coming up in season six.

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Thanks for laying out the scene and giving us a sneak peek

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into what we have coming up.

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Really excited about the carrier conversations.

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I think that there's a lot of, like you said, we've had a lot of guests reach out

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and been interested in learning more about the various carriers that are operating

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within our industry, both the big four as well as a bunch of the regional ones.

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So excited about that series.

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Thank you all to our listeners, we're gonna wrap up our episode here.

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We've got a lot coming up in season six of Unboxing Logistics.

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We wanna give another special shout out to all of our guests across season five.

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Thanks for making it so great and informative.

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If you would like to view any recent episodes of Unboxing

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Logistics, you can view them on our website at easypost.com/podcast.

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You can also listen to them at anywhere you listen to any of your regular

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podcasts, across any of those networks.

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Also, we would love to hear any comments, feedbacks, or insights from our guests.

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You can reach out to us on LinkedIn at EasyPost, or you

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can also connect with Lori.

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She's also really active on LinkedIn as well, so we'd love to hear

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any comments that you might have.

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Until next time, thanks for joining us on this episode of Unboxing the Trends.

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Yep, and we will see you in season six.

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See you, everybody.

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