In this episode, we sit down with Vladimir Mićković, co-founder and Chief Brand Officer of Juicy Marbles, to explore how familiar food can be a powerful bridge to change.

Vladimir shares the thinking behind starting Juicy Marbles with premium whole cuts like fillet steak and baby ribs, why texture and experience matter as much as values, and how food can invite curiosity without challenging identity. We talk about clean labels, innovation, brand symbolism, and why great food should come first, regardless of whether someone identifies as Vegan or not.

This conversation goes beyond product and into philosophy, compassion, and impact. It is a thoughtful look at how plant-based food can meet people where they are and quietly reshape the future of how we eat.

Perfect for anyone interested in food innovation, brand strategy, plant-based culture, and building bridges instead of walls.