Welcome to the mesmerizing marketing
podcast, where we take a deep dive
into the latest marketing trends,
tools, and tips, and provide you with
the top resources you need to thrive
and make your marketing mesmerizing.
And now here's your host Dimple Dang.
All right, you guys, welcome back
to Mesmerizing Marketing Podcast,
and today we're going to be
talking about the latest AI news.
We're going to talk about
ChatGPT, Claude, MedJourney, all
your favorite AI platforms.
Also, just so you know, you're going to
want to listen all the way to the end
because I'm also going to be sharing
with you some chat, JPT prompts that
you are going to find useful for.
Things that you do day to day when it
comes to business and marketing and
just being more productive overall.
So let's get started.
This morning when I was looking online,
Sam Altman, the founder of the company
that is behind chat GPT, so he's saying
that AI systems could eventually be
capable of superhuman persuasion.
So he's saying that such capabilities
could lead to some very strange outcomes.
And, you know, his comments
come at a time where.
There's already fears over how
rapidly, developing AI technology is,
And so Sam Altman also commented that as
AI technology continues to grow, it's also
speculated that AI technology might even
surpass the cognitive functions of humans.
Now that is something
to really think about.
So, if you look at AI, it's
growing at a very, very rapid pace.
It's growing so quickly.
. I guess, it's a little alarming of
course, but it doesn't really surprise
me because it's growing so quick.
So keep that one in mind.
Let's talk about what some of the new
features are with ChatGPT And so what
they're going to be doing is they're
going to have automatic tool switching.
So what this means is you're no longer
going to have to manually switch between
like the browsing tool, Advanced Data
Analytics, Code Interpreter, and DALI.
So ChatGPT will now handle doing
the switches automatically.
Even though the option to
switch these tools manually
will still remain available.
Also, both of these functionalities are
available with the chat GPT enterprise
plan, which was introduced back in August.
And then open AI is going to incorporate
these features into the independent chat
GPT plus subscription through this update
and really the difference between chat
GPT plus and chat GPT enterprise is
that the enterprise option provides
enterprise level privacy, security
and deployment tools, and that ensures
that the AI model used by opening eyes.
Corporate clients does not train on
business data or conversations and
the models remain unaffected by.
usage within the corporate environment.
So that kind of gives you
an explanation of that.
And then when you think about
generative AI chatbots, you
know, they made their entry likeback in November of:
And I think what I really remember
all of this stuff taking off
was around March of this year.
And when chat GPT came about.
And every week there was like new
AI tools coming about more and
more and more and more and more.
And I just think it's
interesting how like.
Things have grown so quickly right
and then after chat GPT there
was Microsoft and Google they
introduced their own AI chatbots.
So because open AI has more
competition now they really need to
I'm going to sustain their position
in the AI chatbot competition.
So what they are doing is
they're making an update, right?
And what's going to happen is that
there's going to be a beta feature
for chat GPT subscribers, which is
going to allow them to upload PDFs.
The chatbot is going to analyze
the files and allow users to
start asking questions about them.
So let's pause for a moment
and let's evaluate that.
I think this type of feature would
be extremely beneficial to lawyers,
or to anyone who has to evaluate
long documents and agreements
and pull information out of them.
Because imagine, Having to scroll
through hundreds of pages of PDFs
just to pull out the useful data,
that can be a very tedious task.
And then this is actually going
to be available for PLUS users.
That means you do need to have a ChatGPT
paid subscription, not the free plan.
And what's interesting is
that, , remember how...
All of these startup companies
started making all of these different
AI tools and such that we're
doing all these individual things.
So you got to wonder, did open AI just
actually kill a bunch of these startups?
Because now that if it's going
to be all inclusive, there
won't be need for some of those.
sites out there.
So I think that they're going to have
to rethink if they want to have solo
offerings that they have to be something
that's not already being offered by
chat GPT and chat GPT and other AI
platforms are going to continue to
get better and better and better.
So now let's skip over for a second
and let's talk about Anthropic, which
is the developer of Claude II, okay?
So, Claude II is basically just
another AI tool similar to ChatGPT,
and it has a little bit different
functionality, which I will tell you
guys in a moment, but Google reportedly
invested 2 billion in Anthropic, which
is the developer of Claude II, and it's
basically a rival chatbot to ChatGPT.
And what's interesting too, is that,
Not only did Google invest in
Anthropic, Amazon also invested
4 billion into Anthropic.
So this news is huge, right?
So basically the agreement revolves
around a broader collaboration to develop
the most reliable and high performing
foundation models in the industry.
So I think this is
really huge news, right?
So in addition to the Claude to model
and Thropic also offers a cheaper Claude
instant alternative, which can handle a
range of tasks such as Casual dialogue,
analyzing text, summarizing information,
and also comprehending documents.
So to give you guys a little bit
of information on Cloud AI, it's
basically designed to help users
generate natural language text, such as
emails, reports, and other documents.
And then they have a paid plan for
people that use it more frequently.
And those features have
unlimited access to use it.
Priority support and custom training data.
And so we talked about that.
Let's talk about perplexity.
So I have been using
perplexity a lot lately too.
What I like about perplexity is
it gives you like the most current
information out there on the internet.
And it also curates where
that information came from.
So the co founder and chief strategy
officer of perplexity is Johnny Ho.
And Perplexity focuses on
building AI powered systems for
ranking and back end systems.
Let's talk about some of the
significances of some of the updates
and features in the different platforms.
So the Claude paid version is
really important because it shows
that there is a growing demand
for AI powered writing assistance.
And because of that, this could lead
to more startups developing similar
tools and competing in the marketplace.
And as far as perplexity AI, that's
significant because it shows that there
is an interest in building AI powered
systems for ranking and back end systems.
And this could lead to more
startups developing similar tools
and competing in the marketplace.
Let's talk about some of the differences
between ChatGPT and Cloud and perplexity.
So ChatGPT, it has some limitations in
the sense where it doesn't get you the
most current information it dates backto, I think,:
it can get you and then it also has alimitation of:
you can type into the prompt and then
There is a free plan, which you can use,
but I prefer to use the paid plan because
you get, faster responses and you also
have access to use more of the platform.
And I use it every
single day, all day long.
And then let's talk about Claude.
So Claude's a little different.
It can actually help you with summarizing
content, general research, and also
creative and collaborative writing.
Q and A's, coding and more.
And here's the biggest difference
with Claude versus ChatGPT is
that it has a window of 100, 000
tokens, whereas ChatGPT, the 3,
000 words equated to 4, 096 tokens.
So it allows it to retain long
term contextual information that
is similar to a human's memory.
And then with Claude, there
are two versions, there's
Claude and Claude Instant.
And so Claude Instant is like the
lighter, less expensive option.
So Claude's paid plan gets you unlimited
access to use it, as well as priority
support and custom training data.
Now let's talk about perplexity.
So perplexity really focuses
on being transparent and
being more accurate and safe.
It can answer questions in real time and
explain search results with references.
This is the part that I really
like because I can actually
click on the references.
I can see
where the information was curated
from and is it actually relevant?
Is it accurate?
And it gives me a little bit more
peace of mind knowing that the
information is coming from a source
that I would trust or not trust and
then I know which route to take.
And so Perplexity, they have a free
plan and they also have a paid plan that
has integrations with new AI models.
To summarize, ChatGPT is focused more
on generating text that is hard to
distinguish from human written text.
And CLOD is focused on retaining long
term contextual information and helping
with different tasks pertaining to that.
And Perplexity really focuses on more
on accuracy and blending conversational
capabilities with the accuracy
of a well powered search engine.
Alright, so now this is the part that
you guys have all been waiting for.
I'm actually going to talk about What
type of prompts that you can use for
ChatGPT to get certain things done.
We're going to be going over some prompts
in the marketing category, the writing
category, the business category, and the
productivity category, because I think
those are all important things, right?
So, for example, if you are working on
a social media campaign, you can say,
generate a list of catchy headlines for
a social media campaign centered around.
And then in the blank, you'd fill
in what the campaign is about and
it can generate headlines for you.
You can even be specific and say, generate
10 catchy headlines or five or 20,
and it will actually do that for you.
Then in the marketing
realm as well, you can actually tell
it to create a script for A video that
you're creating and you can say, I'm
creating a video for YouTube that is
going to be around three minutes long.
Please help me create a
script around blank topic.
And then you can give a little bit of
feedback of what the topic, entails.
What are some bullet points that
you're going to talk about and it
will create the script for you.
And what's interesting is it
can even tell you like, okay,
what you should do in the video.
So that's really, really amazing.
Now I like to use it also for
planning my podcast episodes.
So if I want to have a podcast episode
and let's say I'm bringing someone
on the show, I know a little bit
about their industry and business,
but I don't know everything.
And I want to come up with a list
of questions so I can go to chat
GPT and say Please act as a, so
keyword act as a podcast producer
and come up with 10 questions that
I can ask my guest on my show.
This is who they are.
This is what they do.
And it's going to do that.
The other thing is I can tell it
to come up with ideas for podcast
episodes based on What industry the
podcast is in so if it's like marketing
I can say help me come up with You
know five podcast episode ideas.
These are the kind of things that
I normally talk about on my shows.
I can list them I can say SEO Marketing
strategy I can say AI Whatever it is
I want and it's gonna come up with
titles and once it comes up with a
title the next step would be to say
Okay, I like this particular title.
Now, can you create a detailed outline
for talking points for this episode?
And it's going to do that.
And even when it does that, you
can tell it, you can dive deeper.
So like every step that you take, you
can dive deeper and you can say, expand
on this section, please expand on this.
And it's going to do that.
And there's certain things that
chat GPT is really good at.
There are certain things that I would
say I'm not that impressed with.
So it just depends.
But I will say for
podcast production ideas.
And planning out your podcast
episodes, it is really on the ball.
So definitely try it out for that.
Let's suppose that you are going to
start a new business and you want
to put together a business plan.
So this is how you can do that.
, first of all, you can tell chat GPT
outline the key components of a successful
business plan for a startup and then
it can give you those key components.
Then you can take that step further
and say, my startup is going to
be about this type of business.
We're going to be doing this.
This is our mission.
And all of these things and
it can literally help you
write an entire business plan.
You can take that business plan and you
can go to investors and can get investing.
So it can really, really
do a lot of things.
Now, another thing that you can
do is you can say, so here's a
prompt I'm going to give you.
You can say, explain the Pomodoro
technique and how it can be
applied to improve work efficiency.
Now another one that you can do is
let's say an example for writing You
can say create a compelling narrative
for a crowdfunding campaign for an
innovative clean energy project So that's
just one example Just really depends
on What it is that you are trying to
work on and what industry it is, right?
And you can even say for productivity, you
can say describe the Eisenhower matrix and
how it can be used for prioritizing tasks.
The other thing I like to use it for
is I like to research different writing
styles, and I like to say what are some
popular writing styles that are compelling
and Engaging and popular and it can give
me those writing styles and then I can
say, write content in that writing style.
The other thing that you can use Chat
GPT to help you solve So when you're not
sure how to handle a particular situation,
let's say you have a difficult client.
Let's say that someone is blowing
you off and you don't know how
to get back in touch with them.
You can tell chat GPT what your
situation is and it can help you
craft an email that you can use or
just speaking points if you're going
to be having a meeting in person.
And it's really great
for all of those things.
Personally, I love using
ChatGPT for research.
There are things that I'm like, at the
last minute, I don't know the answer to.
So it's like, Oh, even if it's like,
well, what to do , if your hand,
, hurts, like, you know, what are, and
then it just can tell you, or you
can say a home remedy for something.
And it's going to give
you the information.
I'm going to put a big caveat out there.
Is ChattGPT always going
to be 100 percent correct?
So I always say the disclaimer, fact
check, fact check, and fact check.
And, you know what?
Like, you still need to put your own...
Human intelligence into using AI.
So I always say like whenever you're
using chat GPT, whatever output
it gives you I don't take that
output and ever use it directly.
I always Put my own spin on it.
I modify it I put my own human
intelligence into it because that's what
it is AI is a tool right but as humans
you still have the intelligence, right?
Because it's gonna depend on
the prompts that you give it.
So the better your prompts are The
better output you're going to get, and
that's just the way it goes right now.
Another way you can use it for
marketing is you can say, develop a
pitch for influencer collaboration
to promote a new fashion line, right?
You can even use it to do research.
You can say, I am a micro influencer,
and I'm looking for agencies that accept
micro influencers for brand deals.
Give me a list of agencies
and it's going to do that.
And then of course you need to
check if they're still around and
it's accurate, but it's going to
do all that information for you.
Then the other thing you can use it
for is you can use it for crafting
like social media posts, right?
You can say, I want to write a post
about this narrative or I'm trying to
tell a story, about this and I want to
share it on LinkedIn, can you improve it?
And it's going to improve it.
And the other cool thing I love is you
can even tell it to create social media
posts with emojis and with hashtags.
So this way.
You can actually use it for Instagram.
There's so much you can do with this.
I actually helped a client write an
entire book that she put on Amazon.
So there's so many different things
that you can do with it, but it's really
knowing how to give it the right prompts
because if your prompts are very generic,
your output is going to be generic.
If your prompts are actually more thought
out and very detailed, you're going
to get a much better output back from
chat GPT and not just from chat GPT.
This goes for like any
other platform that you use.
, for AI, if you prefer to use, let's say,
let's say if you prefer to use perplexity,
even it's all about being clear in
your messaging and what you want.
so I hope you guys enjoyed this episode and we will see you guys
next time on mesmerizing marketing.
Share this out with your friends.
And if you enjoyed these AI prompts,
let me know and I might do an
episode on just all AI prompts
and we'll see you guys next time.
Thank you for listening to the
Mesmerizing Marketing Podcast.
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