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Strategic Plan - Minimize Grit, Gruel, and Grind | LAYC 97
Episode 9723rd December 2023 • Lift As You Climb • Isabel Alexander
00:00:00 00:14:45

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Welcome back to the Strategic Planning series with Isabel Alexander. In this episode, Isabel delves into the crucial steps of creating a realistic strategic plan that goes beyond collecting dust. Join her journey as she breaks down the process, offering valuable insights and a modified methodology.

Show Notes:

1. SWOT Analysis:

   - Explore your organization's strengths, weaknesses, opportunities, and threats.

   - An honest assessment is essential for crafting a realistic strategic plan.

2. Action Plans and Incentives:

   - Establish milestones and celebrations to make the journey rewarding.

   - Set up action plans and incentives for yourself, your team, and your company.


3. Accountabilities and Communication Rhythm:

   - Appoint individuals accountable for specific goals, even if you're a solopreneur.

   - Establish a communication rhythm for reviewing progress, addressing issues, and ensuring alignment.


4. Celebrations:

   - Embrace the importance of celebrating achievements.

   - Fuel your energy and motivation by acknowledging and enjoying your successes.


Listen in as Isabel shares tips, experiences, and the joy of strategic planning success. 


About the Host:

 

Isabel Alexander

Your Next Business Strategist and Transformation Catalyst

 

Dynamic, a self-made entrepreneur who overcame obstacles with an unrelenting positive nature, a farm girl work ethic, and a conscious choice to thrive rather than survive, Isabel Alexander cultivated an award-winning, $10+ million global chemical business and grew it from dining room table to international boardrooms.

Isabel’s strengths include the ability to initiate and nurture strategic relationships, a love of lifelong learning and talents for helping others maximize their potential. An inspiring speaker within both industry and community, she is a driving force behind those with the courage to follow her example of thriving against the odds.

With 50+ years of business experience across diverse industries, Isabel is respected as an advisor, a coach, a mentor, and a role model. She believes in sharing collective wisdom and empowering others to economic independence.

 

Founder:

Lift As You Climb Movement (www.facebook.com/groups/liftasyouclimbmovement)

and

Chief Encore Officer, The Encore Catalyst (www.theencorecatalyst.com) – an accelerator for feminine wisdom, influence, and impact.

also

Author & Speaker ‘Who Am I Now? – Feminine Wisdom Unmasked Uncensored’ (www.IsabelBanerjee.com)

LinkedIn: www.linkedin.com/in/isabelalexanderbanerjee/

 

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If you have questions about this episode, please send me an email at Hello@TheEncoreCatalyst.com

 

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Transcripts

Isabel:

Welcome back.

Isabel:

I'm Isabel Alexander and we're continuing our series on strategic planning.

Isabel:

If you have been following along the last, I don't know, four episodes, maybe

Isabel:

five, I talked about why you should have a strategic plan as a woman business owner,

Isabel:

as a solopreneur, small to medium sized business enterprise, and how to and I'm

Isabel:

sharing my own journey, my own education, my evolution was falling in love with the

Isabel:

process of having a strategic plan that is real, that works, that is something

Isabel:

more than a piece of paper that gets shoved in a binder and collects dust.

Isabel:

Recapping.

Isabel:

We've talked in episodes about the importance of having a strategic plan,

Isabel:

and I've been summarizing the steps that I went through personally learning

Isabel:

about strategic planning when I hired a very expensive business consultant

Isabel:

who brought a book to my boardroom called Mastering the Rockefeller Habits.

Isabel:

The book is written by Verne Harnish.

Isabel:

I'll link to that book, but before you get distracted and think, oh my god,

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another fucking book I have to read, I'm going to break it down for you.

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I'm going to continue to break down the steps, because I would

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like you to have the advantage.

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Thinking about percolating, as I say, why these steps are important

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and get your stuff collected in your head before you tackle it.

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And if tackling creating a strategic plan for your company is a little more than

Isabel:

you're ready for the first time, or maybe you've created one in the past using

Isabel:

a different methodology and it didn't prove to be worthwhile, reach out to me.

Isabel:

I'd be very happy to talk to you about doing that because I have personal

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evidence on how AMAZING the results are, the impact is, when you know where you're

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going, and you have a map ahead of you, and you have measurable signposts along

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the way, that really mean something to you, and your team, and your stakeholders.

Isabel:

So we've talked about core values, and the importance of that is a

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foundational piece and strategic plan, creating from those core values, your

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purpose and your mission, big, hairy, audacious goals, objectives, primary

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long term, medium term, short term, and way out there in the future.

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And we talked about creating measurability in terms of focus around monthly,

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quarterly, annually, whatever the cadence is that works for your business.

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I didn't mention before, but of course that means knowing how to create

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really implementable, successful goals.

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And that's a structure that is often called SMART goals.

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I've learned over time to modify that acronym and make it even more relevant.

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to our kind of business and success and our personalities

Isabel:

as women business owners.

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I touched a little bit on KPIs and critical numbers, but I want to talk

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a little bit more about those again today because I don't think I gave them

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enough importance in the last episode.

Isabel:

I cannot begin to stress how vitally, essentially, important it is to know

Isabel:

your numbers as a business owner!

Isabel:

You have to!

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As, as yucky as it may feel, as annoyingly irritating, time consuming,

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oh, I don't want to face the truth.

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You have to know your numbers, and you have to know the critical

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numbers for growth going forward.

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What are the things that are most important for your business?

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number of transactions, number of customers, dollars per sale

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lifetime value of customers.

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It's all very specific to your business and so I can't talk

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about that in generalities.

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I'd have to talk to you about what's most important, what's most relevant for you to

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measure, but what I can say is, you have to measure because if you don't know where

Isabel:

you're going, you will not get there.

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And then one day you may find yourself at a place that is very unpleasant.

Isabel:

Establishing metrics is very important and it makes it a lot more rewarding.

Isabel:

Moving to today's content, the focus here is in terms of following this process or

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at least my modified methodology, the next steps are to learn about SWOT analysis.

Isabel:

I don't know why my Zoom is making thumbs up here, so hopefully that made you smile,

Isabel:

but thumbs up because SWOT analysis is extremely important in this process of

Isabel:

creating a realistic strategic plan.

Isabel:

The term SWOT is like I don't know, so old, it's grown a beard,

Isabel:

but it's still very important.

Isabel:

And that is to do a really honest assessment of what are your

Isabel:

organization's strengths, what makes you different, unique, special, more

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valuable than anybody else similar?

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What are your weaknesses?

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Oh my God, what are your Achille's Heels?

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Where can circumstances, market whatever conditions Bite You In The Ass?

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Where Are The Opportunities That You Have Not yet explored but are possibilities?

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What are the threats to exploring those opportunities?

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And that's almost a full day, at least a couple of hours, session

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that I go through with my clients.

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Because the more you peel back the layers and The more you dig into those areas,

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the more there is to explore and consider.

Isabel:

And so it's very important that you are guided through that process because

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you can't see what you don't see, when your nose is too close to the screen.

Isabel:

So having somebody else be the facilitator of that conversation for you and be the

Isabel:

scribe so that you're in flow and they're capturing it is extremely important.

Isabel:

That's a tip I learned.

Isabel:

So helpful to me.

Isabel:

The next part of this beautiful formula with Verne Harnish's plan is

Isabel:

setting up action plans and incentives, because there have to be rewards.

Isabel:

Otherwise, it's just grueling and grind.

Isabel:

Establishing for yourself and your team and your company, Milestones and

Isabel:

celebrations are extremely important.

Isabel:

I can't tell you how much fun I have with that and the currency return on

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that is with your team, with yourself.

Isabel:

Because if we're just only ever working, and we're never celebrating,

Isabel:

you know what happens with that!

Accountabilities:

establishing who is going to be the captain of

Accountabilities:

that particular accountability;

Accountabilities:

and it's tough if you are a solopreneur, cause you think, you

Accountabilities:

have to be the only one and you have to be responsible for everything.

Accountabilities:

That isn't going to work, sister.

Accountabilities:

I got to tell you, you've got to appoint some other people to be

Accountabilities:

captain of that particular squad.

Accountabilities:

So if you don't have a team, you don't have employees or staff or

Accountabilities:

contractors working for you, then think about who are the subcontractors, the

Accountabilities:

service providers the technologies.

Accountabilities:

That you can put in charge and be accountable for that

Accountabilities:

particular goal, rock, process.

Accountabilities:

Communication rhythm.

Accountabilities:

That's another aspect of this process that really makes it work is establishing

Accountabilities:

the rhythm of reviewing progress, addressing the issues, and making sure

Accountabilities:

you're on track, ensuring alignment to your values, and why you established

Accountabilities:

that goal, and do you still feel aligned with that, is that the right

Accountabilities:

thing, or have circumstances changed?

Accountabilities:

Oh my gosh, there's some great processes for small companies!

Accountabilities:

One of my favorite memories when I think back to my company was our daily stand

Accountabilities:

ups and the haka that we developed to get everybody pumped and energized for that.

Accountabilities:

More on that when we talk in person

Accountabilities:

The final part of all of this is It wouldn't be worth doing if it wasn't

Accountabilities:

worth celebrating, because after all, if you're planning, that means that

Accountabilities:

you have an intention to arrive at a destination, and when you arrive at that,

Accountabilities:

you must celebrate it with all your might!

Accountabilities:

Otherwise, you just don't have the energy, the propulsion, to keep going

Accountabilities:

to the next level, the next summit.

Accountabilities:

I believe that all of this put together, all of these points create a very

Accountabilities:

successful formula and a how to create a meaningful and result oriented strategic

Accountabilities:

plan for any company of any size, and I really encourage you to embrace this

Accountabilities:

thinking and try it on for yourself.

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I look forward to hearing about your success and celebrating because I want

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to buy the dress for the gala where I'm showing up to celebrate your success.

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I am all about lifting and climbing and building success

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ladders for others and woohoo.

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I love a good party.

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Thanks.

Accountabilities:

Talk to you soon.