It can be super frustrating when we put so much effort into building our product and crafting our story and then some of our customers still don’t get it. What can we do about that?

My masterclass on the art of communicating will launch this fall. Get notified here: https://LeadersLightThePath/masterclass

Mentioned in this episode:

My new book is out now

You’ve got a bold vision and a strategy to achieve it! But why does your company seem to be standing still? Why is the gap between what strategy promises and what it delivers so vast and disheartening? And what to do about it? Find out in my new book “The PATH to Strategic Impact”: https://geni.us/the-path

New book