In this episode, I'll give you 3 simple steps to 100x your content publishing. By following these steps, you can increase your organic traffic and social media followers by publishing more high-quality content in less time.
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Transcripts
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With three steps, you can 100x the amount of valuable content you're publishing.
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Hi, I'm David Zimbicki, and you're about to learn how to grow from struggling
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solopreneur to successful virtual CEO of your own expert business.
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Your knowledge and skills can change lives and make the world a better place.
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Are you ready to hit the accelerator to scale your results and impact?
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Then it's time to build your expert business.
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Most solopreneurs, coaches, and course creators publish inconsistently.
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If they even publish one piece, the rest is usually low value
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content like memes or random quotes.
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Aim for 100 posts every week across your social channels for organic growth,
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especially if you have a small following.
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Increasing your volume will result in more organic traffic to your
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website and funnels, even if you don't have a large following.
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The key is to create one high value, long form piece of content every week, and then
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do extreme repurposing of that content.
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So let's break that down.
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Step one is create.
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Your original long form content is crucial.
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Content can attract your ideal customer avatar, help you convert
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them to customers, and help you retain them, then ascend them to your
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higher level products and programs.
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Step two is publishing.
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After you create, you need to publish your content widely.
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For my content and for clients in our content engine program, we take one long
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form piece of content, like a 10 minute video like this, then we edit it, turn it
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into a YouTube video, podcast, and blog.
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These long form pieces of content are crucial for the intermediate
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and long term goal of building up a content library and SEO.
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For short term growth, and to generate immediate revenue, We don't stop there.
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Step three is repurposing.
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Most creators, if they get this far, stop and are happy with just getting
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something published in any given week.
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If that's you, you're leaving a huge amount of potential on the table.
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We do extreme content repurposing.
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The long form video gets turned into 10 reels in TikToks and 10 quote images.
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That's 20 additional assets from the same edited long form video.
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Then we take those 20 assets and publish them across 5 or
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more social media channels.
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That totals up to 100 posts per week going out.
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Why does this work?
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Well, this strategy results in the maximum amount of reach for
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the smallest investment of time.
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Even if you have minimal followers, your odds of reach
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increase the more you publish.
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There are more opportunities for people to see your brand and your content.
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More chances for a piece to go viral and trigger the flywheel of growth.
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Even without a viral piece of content, you never know when a
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piece of content will resonate.
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But you do know that if you don't publish, you have zero chance of reaching anyone.
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The other day, we got a new 3, 000 a month client who saw one of our
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videos on a social network that I hadn't even logged into in two months.
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If we weren't publishing, we would have never won that client.
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By publishing everywhere at scale, we found an ideal
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client with an immediate need.
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So you may be asking, how much time does it take?
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The three steps can be a small investment in time because you should
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be delegating everything other than the original content planning and recording.
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Meaning for one to two hours a week of your time planning and recording the
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content, everything else can be delegated so you're free to focus on strategic
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tasks or creating more raw content.
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There are entrepreneurs like Gary Vee, Alex Hormozi Vanessa Lau spending tens
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or even hundreds of thousands of dollars a month on their content teams, but it
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can be outsourced for far less than that.
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We do this for our clients at a fraction of that price.
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If you have a very low budget, you can get part of the way there
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with a bigger investment of time.
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If you have four to eight hours a week, you can leverage tools and processes
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to get to similar volumes, DIY.
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So here's how to take action.
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Challenge yourself to publish 100x more content in the next month.
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If you have budget to
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invest, look into hiring a part time content team.
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Ours starts at only 499 a month.
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If you don't have budget, join my free Facebook group where I've got training
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on how to establish your own content engine, even if you have to DIY.
