Shownotes
In this episode of the 'Cocktails, Coffee, and Conversations' podcast, host Tracie, a digital entrepreneur coach, engages in an insightful conversation with guest Jackie Ellis, a digital marketing strategist specializing in Facebook ads for female entrepreneurs.
The discussion starts with Jackie sharing her entrepreneurial journey from overworking in a 9 to 5 to finding herself overcommitted in her own business, setting the stage for the episode's focus on finding what's important and making courageous changes. Jackie shares her transformation from working in high-stress environments, leading to a stress-induced heart attack, to carving out a profitable online business that aligns with her priorities.
The conversation delves into the importance of simplicity, focusing on a single offer for more freedom and alignment, and the ongoing journey of self-discovery in entrepreneurship. The episode encapsulates the essence of balancing professional aspirations with personal wellbeing and living in accordance with one's values.
00:00 The Entrepreneurial Journey: From Overwhelm to Purpose
00:55 Introducing Jackie Ellis: A Digital Marketing Maverick
01:52 Coffee Talk: Personal Preferences and Business Insights
04:00 The Evolution of a Business: Learning Through Doing
07:57 A Life-Changing Event: The Wake-Up Call
12:51 The Path to Self-Discovery and Transformation
17:08 Finding Passion in Marketing: The Power of Copywriting
19:38 The Evolution of a Business and Embracing Work-from-Home
20:06 Discovering Personal Freedom Through Remote Work
21:10 The Quest for Freedom and Its Different Meanings
23:10 Simplifying to Amplify: The Power of One Offer
24:33 The Temptation of Newness and Staying Focused
27:54 The Magic Offer: Specializing in Done-for-You Services
30:27 Connecting and Sharing Insights Beyond Business
A free tool or two from our host and guest:
Got a question or comment?
www.traciepatterson.com/ama
Want Tracie's best trainings or to find out more?
www.traciepatterson.com/connection
A private marketing podcast called The Profitable Ads Formula www.jackieellismarketing.com/miniseries
www.jackie-ellis.com
https://www.instagram.com/iamjackieellis/
Credits
Music Credit ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Transcripts
Jackie Ellis Interview
===
[: [:So I'll be your guide. As we drop in on coaching calls. Have intimate sit downs with online personalities you love and discuss ideas, opportunities, and strategies circulating our online world. So pop in your earbuds, tap, follow, and join me as I demystify this thing called business.
[: [:Thanks But who is she? She's a digital marketing strategist who helps busy online entrepreneurs grow profitable, joyful businesses through killer copywriting and marketing with done for you. Social media ads. She's on a mission to make Facebook ads simple and more profitable for female entrepreneurs so they can stop worrying about where their next customer will come from and start living a more enjoyable life.
Let's drop in on our conversation and hear what she's got to say.
've got my, my favorite mug. [: [: [: [: [:know, your real life, right? And what does that actually look like? And you and I met because we are in a peer mastermind, which although that is like the origins of mastermind and even like where they came from, there's so few of those these days. And I find that really fascinating. But, um, you know, whenever we met and, um, You were talking about how you had this business and you had this agency and you had all of these things and then like you really pared it down.
These little went off in my mind and I was like, Oh, I have to send her a Voxer. Like I have to see if she's willing to chat because that is the exact kind of thing that I'm talking about. Cause we have these businesses and we have the online version to also give us like even more time, even more location freedom.
[: [:the
first [:And also I was able to use the information from what I was doing to, I guess to help my clients better. I had some data to pull from besides just their own. Right. And when I was first getting started, I really needed that. But what I ended up doing was like you said, paring down and really just kind of dialing back and saying, okay, I need to focus on just one or two things, which is the same thing that we tell our clients, because they're always trying to do too many things too.
e in my life, not just in my [: [: [: [: aying now is that you did do [:Tell us about that
[: ie, young little Jackie. Oh, [:And that was like the, the big thing that had to happen in order for me to start paying attention. And I didn't know what to do with my life. After that, I was like, okay, I'm not living according to my priorities and I'm not really happy in this job. That's making me exhausted, but I don't know what to do.
I need a sign. I need a sign. I literally said, I need a sign. And then a sign was delivered to me. I think even more coincidentally in an advertisement, which is what I do now.
Right. An ad
was delivered to me with this sign. I bought it immediately. And I was, it's a good reminder every single day.
[: [: [:You know, it's a fantastic, um, you know, sign and reminder. But I had no idea that, that it had been around that long. I just, you know, um, clocked it and was like, Oh, I was like, that, that is so Kismet.
[:So
[: [: [: [: [:You were like, I wasn't showing up for my family. But really, if you think about you were doing your job, you were, you know, doing domestic things, you were still like taking care of them. You were showing up for them under other people's definitions. Maybe not in the way that like you had hoped or that you would want it, but you were ticking boxes, right?
[:You know, I wanted to have my energy for my family and not for, you know, being put into into a nine to five really,
you know? right. It's beyond the duty concept of a family, right? Cause you were, you were doing the dutiful things that we are quote unquote supposed to do.
[: [: [: [: art attack to actually leave [:I'm done. I gave him my notice.
No, it was like, there was so much transformation that was happening in my. Mind and in my life and there was a lot this is going to sound so boring, but there was so much journaling that I was doing because finally all these things. That I had worried about or didn't like or whatever that I, I just kind of like stuffed them down. You know, this is turning into like, wow, this is turning deep.
Okay. A lot of these things I've
never shared with the conversation part. I I would probably share everything if I had
a cocktail.
[: [: at you have this conflict or [:And with the thing that you want, it creates this like inner conflict that I really think was the root of, of my problem. And thank goodness that, my body like started to say something about it, I guess, or who knows where I would be right now. Who knows? Yeah.
[:You know, you let it take however long that it needed to, I mean, that, that was beauty And that was the wisdom part. right there was just like, like letting that breathe and letting that unpack because had you tried to rush it, you know, had you like tacked on the guilt that that still would have spiraled.
Right. [:Like there's no nothing else. There's no other option. And then, , you know, , that unfolding that you got to go through, it was like, Oh, there is a whole other world. But then you still ended up falling into old patterns after discovering that
[: [: [: [:What was it about the ads side of things that you really liked?
[:Okay. That was the long version of my whole life right there. Short version, sorry, short version of my whole life right there. and what I discovered was, I mean, I counted people's pushups for like 17 years, you know what I mean? And so when I got to, uh, learn a little bit about marketing, I realized, Oh, wow.
hat they call Copywriting is [:And it just kind
of fit.
Together, but then I discovered online business. So I branched out from just fitness studios to all kinds of online business coaches, wellness coaches, fitness coaches, business coaches. and they were also course creators. So that's kind of how I got into that. And I just then, Oh, that's like opening a can of worms.
It was like, Oh, you can write so much more copy than just a landing page and ads, you know what I mean? So that's what I loved about marketing was the writing aspect.
[:I'm helping run the, this,
[:It became part of, I don't, I don't know. Cause it's funny when I, was running the health club. I kind of was, had three departments under my belt, the front desk, the fitness department, and as well as marketing. And I don't know how that happened. Cause when I left, they hired three different people for those jobs.
[: [:You know what I
mean? Like
this was like, I would say that I work from home and people did not understand what I meant. And this
was just like eight years ago,
[:would like, what kind of sketchy thing are you into?
[:know, like,
or yeah. Selling
who knows what, Yes.
scam had to be a scam. Now everyone works from home.
my number one goal. And then [: [:which I of course personally have my own version of, but for you, like what, what is that look like? Like it is freedom.
You know, the, the being home, is it the setting your own rules? Is it some sort of idealistic? What?
[: and everywhere and that just [:And that just does not actually appeal to me when it
comes
[: [: be like, Oh, well, this week [: [: [:And it has been like the biggest unexpected relief that I think I have experienced in my business. No,
[: [:of, you know, in terms of is not.
it is not, but even I, [:It's my
[: [:Like almost that tickles my brain when it comes to doing something new. I
don't know what it is. And it's like just this little tickle that I just, or a scratch or some, or an itch, you know, that you just want to scratch and it's like, Oh, I just want it so bad, like
[:seems, it seems like that beautiful simplicity.
To have it pared down to one and then we're like, Oh my gosh, I have one thing. Oh my gosh, I have all eggs in one basket. Wait, haven't I been warned for generations not to do this? And it's like, no, there was a reason we did this. No, I can have faith in myself. No, I can have trust in myself,
[: [: elf at any time, right? Like [: [: [:And it's like, Oh, Oh, here's, here's an example of that. Oh, Oh, you know, here's a way that this happens. Oh. And you know, and then that, that all just kind of, um, then starts to validate what we have decided to be instead of us deciding to be what something else tells us to.
[: [: I am now someone who's super [: [: e of wine or have a cocktail [:That's our magic offer.
[: [: [:It's like, It's true. Yeah. It's like, there's many layers left to go before we begin to look at this. Cause it's like everything needs either time or money. Right. And if you don't want to wait the time, then you got to shove a lot more money in it. And if you want to do it on a budget, then you just gotta like go somewhere with no signal.
So you have no idea what's going on and just wait to be notified by like, you know, a flare that it's safe
to back and
all is
[: [:And then we'll, sit, we'll do a little signal flare. Yeah. Yeah.
[: [: [:like in the virtual world.
[: [:My
handle is I am Jackie Ellis. Pretty, pretty simple.
[: [: [: [:came to me after a cocktail coincidentally.
[: ant this as a place for our, [:You know, it's like, there's a reason we do this and it's not just for some, you know, Fame or, or just for the money, right? Cause when, when we put all of these other things in place, the money follows instead of the money being what we're chasing, then the money gets us. Right. And it all kind of comes together in the end.
So thank you very much for being here, Jackie. Thanks for hanging out.
[:wise.
I love it. I love it. Thank you so
much. Of course.
[:
