Artwork for podcast The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast
Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO
Episode 264th July 2023 • The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast • Verity Sangan
00:00:00 00:14:22

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In this episode, we talk about the importance of repurposing podcast episodes into SEO-friendly blog posts.

Whilst podcasts are a great way to engage with an audience, they have limitations in terms of reach and searchability. By converting podcast episodes into blog posts, you can tap into a wider audience who prefer reading or searching for content through search engines. Here, I'll shares tips on how to transcribe podcasts, create readable content, and optimise SEO elements like title tags and meta descriptions. We'll also discuss the importance of promoting these blog posts on various platforms.


Highlights:

  • Repurposing podcast episodes into blog posts for SEO optimisation
  • Limitations of podcasts in terms of reach and searchability
  • Benefits of converting podcasts into blog posts
  • Tips for transforming podcasts into readable blog posts
  • Importance of using transcription software
  • Creating readable content with short paragraphs and bullet points
  • Optimising SEO elements like title tags and Meta descriptions
  • Tips for promoting blog posts on various platforms
  • Extending the reach and longevity of podcast content through blog posts
  • Examples of podcast content and their corresponding blog posts


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