Marketing can do a lot to bring new leads to your auto repair shop, but it’s up to the people answering the phones to turn them into customers. We’ve seen quite a few times where one of our clients says their marketing isn’t working, but the numbers don’t lie. Their marketing was working but their phone skills were just plain bad. Good marketing with poor phone skills equals wasted money. Our guest today is Cecil Bullard from the Institute for Automotive Business Excellence. Cecil teaches phone skills to service advisors that make a tremendous positive impact on the shops they serve. Cecil shares some of his knowledge of how to turn shoppers into clients for life.

Talking Points

• There is a point where marketing is handed off to sales
• How to you set the tone for the phone call
• What to do when someone calls asking for a price
• How to handle callers who think they are calling the dealership or another shop?
• What to do with price shoppers
• How to handle it when you’re on a call and get another call
• What to do when you’re on a call and you get a walk-in
• What information you should get from a caller
• How to ask for the appointment

How To Get In Touch with The Institute

Website - https://www.wearetheinstitute.com/ 

Online training - https://www.gearforshops.com/ 

Facebook - https://www.facebook.com/Iforabe 

How To Get In Touch with Shop Marketing Pros

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com

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