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Chris Dayley on disruptive advertising - MAF201
Episode 20122nd February 2019 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Chris Dayley on disruptive advertising - MAF201

Some say advertising is dead. My guest this week, Chris Dayley, disagrees.

It's very much alive but we need disruptive advertising to succeed.

Welcome to episode 201 of the Marketing and Finance Podcast.

We chat about:

  • How modern advertising works
  • How to be a disruptive advertiser
  • Why the AIDA formula is still relevant today
  • How to develop a good ad strategy
  • Successful advertising with a smaller budget
  • Why you must advertise your business even if you use content marketing

Who is Chris Dayley?

Chris describes himself as ‘a marketing guy who got into it by accident.’ He had no plans during college, but a relative recommended him for a sales role at a marketing agency.

He worked in SEO services and, intrigued by how it all worked, fell in love with it. At his next company, they tripled their traffic from Google over six months, but didn’t convert.

This encouraged him to analyse why visitors weren’t converting, which led to website testing and conversion rate optimisation – a way to learn what consumers really want. After five years of offering the service through his own business, he merged with Disruptive Advertising, where he is now.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.