Some say advertising is dead. My guest this week, Chris Dayley, disagrees.
It's very much alive but we need disruptive advertising to succeed.
Welcome to episode 201 of the Marketing and Finance Podcast.
We chat about:
How modern advertising works
How to be a disruptive advertiser
Why the AIDA formula is still relevant today
How to develop a good ad strategy
Successful advertising with a smaller budget
Why you must advertise your business even if you use content marketing
Who is Chris Dayley?
Chris describes himself as ‘a marketing guy who got into it by accident.’ He had no plans during college, but a relative recommended him for a sales role at a marketing agency.
He worked in SEO services and, intrigued by how it all worked, fell in love with it. At his next company, they tripled their traffic from Google over six months, but didn’t convert.
This encouraged him to analyse why visitors weren’t converting, which led to website testing and conversion rate optimisation – a way to learn what consumers really want. After five years of offering the service through his own business, he merged with Disruptive Advertising, where he is now.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk