Funnel Series #11

You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your clients’ funnels—and your value as a Unicorn service provider.

My guest is “data whisperer” Kelsey Silver. She’s an MIT-certified data strategist, a former therapist, and now she’s using her genius for data to help entrepreneurs fine-tune their funnels and launches. Kelsey is The NeuroSpicy CEO who has figured out how to turn her ADHD into a superpower by helping her clients hyper-focus on what’s really working in their businesses. You’re going to love her no-BS approach to metrics.

Listen to learn more about:

• The three categories of funnel metrics you need to know: engagement, conversion, and revenue
• How to stop tracking vanity metrics that don’t matter and start focusing on numbers that drive decisions
• Why tools like UTM links, Google Analytics, and Hotjar are your secret weapons for data tracking
• The key metrics that make clients feel supported and confident—and how to deliver them
• How providing the right data can justify your rates and keep you booked out

Let’s be real: understanding data can feel overwhelming. But it’s also the thing that makes your clients love and NEED you. Kelsey breaks it down in a way that’s easy to follow and actionable (and fun!) If you want to position yourself as an irreplaceable team member, you need to tune in.

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Links Mentioned in the Show:

• Grab Kelsey’s Freebie: The Metrics 7-Figure Business Owners Can't Live Without is filled with the answer to one simple question: What’s the one metric you always measure? 15 experts reveal the key metrics they track, debunk data myths, and share what you should start measuring now (hint: it’s not likes or followers) to confidently predict revenue.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Kelsey:

• Instagram: @KelseyESilver
• Facebook: The Neurospicy CEO
• Website: https://kelseysilver.com/ 

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

3 ways we can work together: 

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Kelsey Silver 0:00

No matter what kind of unicorn you are and where your specialty is, the more data you collect and analyze and provide to your clients, the more you are justifying your salary, your price increases, your retainers, your project rates, every piece of data that you provide to your clients is justifying exactly why you are the right person for this job.

Emily Reagan 0:24

Hey, everyone, I'm Emily Reagan, and you've discovered unicorns unite. This is a podcast for freelancers, service providers, virtual assistants, and curious listeners who would like to experience the freedom and flexibility of working virtually for the magic makers, movers and shakers and the real people doing the work behind the scenes of online businesses. Welcome to Unicorns Unite.

Hey, hey, hey, welcome back to the funnel series. Here's the thing. Time and time again I talk to online business owners who are disappointed with the freelancers and contractors who are helping them inside their business, aka the everyday virtual assistant, and my job on this podcast is to help you up level into a whole new job title called marketing assistant, marketing specialist, and Beyond a big part of what our clients are trying to do online is grow, nurture and sell to their audiences. They're collecting an audience so that they can make an offer. People right now are not just amassing a large Instagram followings to just sit there. The whole point is to monetize. So hence this funnel series to help you be better, to help you stand out and help you find the lingo, the words, the services that will push you inside into these businesses and make you indispensable and invaluable. And one of those balls that's dropped by the everyday, generic virtual assistant who only knows admin is the funnel metrics, reporting and tracking the data to our clients so they can make decisions. And so my guest today is a data whisperer. She's going to help us understand the funnel metrics that we need to know and how we can help our clients track if it's working. And here's the thing, if our clients are making money, our clients are having success, if they are paying attention to the data and making tweaks and making more sales, we just cement our role on the team. So today's guest is Kelsey Silver, who I met in person. Invited her here on this show, and I asked her, Hey, I actually want you to do this in two parts, I want you to teach the why, give an overview of the funnels of what we need to be tracking, and then I invited her to come into our digital marketers work group and go deeper into the how, because we can only cover so much on this podcast. My intention with the podcast is to get your brain pinning to start introducing you to people in my network and start leveling up your marketing services. But there's this whole other part of seeing it visually in action and learning how other service providers put together these services, provide deliverables and follow through. This is where the magic happens behind the scenes, as you know, so Kelsey is going to come in to the work group and teach us more on the how with funnels. So if this is piquing your interest, if you are loving all of the funnel stuff we're talking about, I have two requests. One, if you have to fill in the gaps in your marketing because you want to take your clients to the next level, you want to be able to offer these services, check out my self study program of the unicorn digital marketing assistant school. This is called the self starter, and so you can work and up level your marketing services while you are still doing the client work. It's intended to be self paced to fill in those holes we'll go into things we talk about today, like UTM links, landing page design sequences and funnels that you can be building for your clients. This is a good baseline of marketing, especially if you are new to this world. I've had students who come from corporate marketing still need to get plugged in when it comes to the online marketing that our clients expect us to know. So there's that check out the self starter. But if you're already doing this work, and especially if you are the one building the funnels, if you are integrating the tech tools, if you are a tech VA or specialist, if you can do landing pages, I need you in the work group. We have a serious shortage of tech vas, and I would love to have you join us the next time we open our enrollment. The Work Group is a community where we share jobs, and we continue to up level our marketing through guest experts like Kelsey. So the application link is below. Okay, let's jump into this episode. A couple things here. First, Kelsey is an MIT certified data strategist. Her website is so funny. She calls herself the neuro spicy CEO, and she talks about how having ADHD allows her to go really deep inside funnels, and how she was able to create a service that complements her brain and how her brain is wired and so she doesn't do ongoing retain our work necessarily. She has set up these VIP days to help her really go deep within her clients and allow her to hyper focus. I think it's so cool when unicorns can find their special talent and create successful marketing services out of that. So Kelsey has a ton of executive level corporate data analytics background, and now she helps entrepreneurs refine their funnels and launches. So she has a freebie for you. I want to make sure you grab that and know about it now, metrics that seven business owners can't live without. Why do you need this? Because you want to be the team member they can't live without. And so if you can find out the metrics that are important to your client and follow through with tracking that, providing that, really seeing the data that they need in their business and feeling empowered to go to your clients right now and ask them the same question and help them get that you will be the booked out service provider in no time. It's not always about social media likes or followers, you guys, I know in my in my business, one of the key data points is with our work group, how many jobs were shared this month? We just want to keep track on what's the ebb and flow of the jobs that are shared. And we can't track it completely to a T because we also have members who are sharing jobs too. That we can look at patterns. We can look over month over month and year over year patterns. And I know that January, February, there is a hiring spike, and that's why I'm saying if you're a marketing service provider client, so you can get in and tap into that. So what are the metrics that are important? We're going to go over the key metrics opportunities to improve funnels, tech, UTM, Google Analytics, Hotjar, lots of good things recommended here, and are real world examples of how data driven decisions can optimize a membership and retention you can do this. You're a smart cookie. You have critical thinking skills. You're starting to get into different businesses and see patterns this right here on unicorns unite is where you level up. So thanks for being here, please. If you haven't done so yet, subscribe to the show. Leave us a five star review. Love to hear from you that will bump up my podcast. By the way, we're in the top 200 of marketing. So whatever you're doing, it's working. Keep it up. I'm so glad you're here to join us. Let the funnel series continue.

Kelsey, welcome to our funnel series. This has been in the books cooking in our brains for a while, because the second I met you and learned that you are way into the marketing metrics and the funnel metrics, I said you have to be on the show. So before we jump into all things funnel metrics, tell everyone a little bit about you, what you did in your past life, because we love a good pivot story and how you ended up in the online space.

Kelsey Silver 8:05

Yeah, sure. So hi, everybody. I call myself the data whisperer. I am actually a licensed marriage and family therapist that got into data analytics when I burnt out in therapy. So imagine a therapist burning out, hmm. So I actually specialized in, and this is where we're going to get heavy for just a second. I specialized in adolescents who had experienced sexual assault and resulted in drug abuse as a result of that assault. And so I did that for four years. And as you can imagine, that was pretty heavy burnout, right? Dealing with those really heavy topics every day, but I wanted to still care for that population. And so within my organization, I was very fortunate. I'm a techie at heart, but my first computer when I was three years old. My dad's a programmer, my partner's a programmer. And so I found an administrative role within that organization that allowed me to still care for those clients and make sure that they receive the best quality care that they could, but not be in the direct care space. And so just throughout the last decade, really, I've been growing through that corporate experience up to Assistant Vice President within that corporate space. I still hold that job. I am assistant vice president of quality and data analytics. I'm an MIT certified data analyst, and I still use my trauma informed background to this day.

Emily Reagan 9:31

Oh my gosh, that's so fun. I would never have thought the two different careers would come together that way, but it's such a fun journey to hear that. Thank you for sharing with us.

Kelsey Silver 9:39

My favorite part of this, though, really, is that I get to use that therapy background to help these entrepreneurs who really like my tagline is always like when numbers make you itch worse than a bout of poison ivy, because you would probably not be surprised at how many entrepreneurs avoid looking at their numbers. And so I still, even to this day, get to bring in some of that therapy background,

So relatable I like to make a joke. It's probably not PC, but how I have PTSD from my first deadline funnel, and it was so much work we I wasn't ready. Messaging wise, like, offer wise. I wasn't ready, but I had to go through that, and it has really made me drag my feet on my own stuff moving forward and, like, as a mom of four with not a lot of time, and what do I spend my time on? So it's funny, you say that. And then I also do the client work where, you know, I like to joke that a lot of times we are their therapists, like we're walking them through things like fear of visibility, putting themselves out there so much, but it's so funny about funnels, because, you know, I think so many clients start them think they're just gonna, like, put cash in and get cash out, and then the reality of all of it is heavy. It's emotional, it's hard.

There's so much personal weight, even like seven figure, you know, multi seven figure business owners put a lot of personal weight on on their funnels, and especially if your whole business is based on a funnel, right? But I get excited because I kind of flip it on its head, right? There's always data that's going to show you, instead of it being all the things you did wrong, it's going to show you all the things that you can improve, all the opportunities you have. And so when I work with clients, it's instead of, let's analyze the data based on what went wrong with that launch or where this funnel is failing. Let's look instead at, oh, we have an opportunity to increase this funnel's revenue by X amount. That tiny little switch, you'd be surprised at how quickly it becomes exciting, instead of this burden that just weighs down on your shoulders.

But

But I think one of the trendy things right now, and it's so true too, is the whole data driven decisions and data driven marketing. And I'm sorry if, like, if you and I use this in our marketing too, but we need to sit our clients down, actually look at the data and make decisions about what's working. What do we keep doing? And I especially feel passionate about this going into 2025 after recording that State of the Union service provider podcast with Natalie Gingrich. But I just see businesses consolidating and just getting a little bit tighter, with their teams having people do a little bit more and being smarter about what they put their effort into, whether you know they're going to pay us well for that or not, like a different discussion. So I think if you can come to the table as a unicorn marketer with this idea of looking at the data, helping our clients detach personally from any of the stories or the emotional baggage of previous failed X's and X Files, it'll all be better. So that's why I'm so excited to have you here talking about funnels, analyzing the data, because I think there's so many people out there teaching the copy, or maybe even a little bit of the tech, but no one's talking about what you're doing. So when it comes to key like, what are the key funnel metrics we need to be tracking? And let's, let's jump right into these numbers.

Yeah. So I want to say one thing really quickly. First, as a unicorn like, I know I love your audience. First of all, like these unicorns are integral, not only to my work, right? Like, if the organization or an entrepreneur doesn't have a unicorn, like the kinds of unicorns you bring up in your audience, my job is infinitely harder. Just want to put that out there. But also, there are so many entrepreneurs out there that track, quote, unquote, the wrong metrics, in the sense that they're tracking things that they can't actually base decisions off of. So when it comes to funnels, I have three categories. It's your engagement metrics, your conversion metrics and your revenue metrics, and that's really when we start to dive into those. That's when we kind of get the juicy bits right. So just sort of dive right into getting nerdy engagement. That's like time on page, click through rate emails open and click rates. Those are things that tell me, how is the potential customer engaging with the stuff that I'm sending them or the stuff I'm sending them to conversion that's going to be your conversion rate by stage. Note, I did not say conversion rate on the page. I said conversion rate by stage because telling me that the entire funnel converts at 30% means nothing. Telling me that your sales page to your checkout page converts at 65% but your checkout page converts at 5% that tells me a heck of a lot. And then in that conversion like category, there's also lead to sale ratio and abandonment rate. Those are like my top three, and then the revenue is going to be not total revenue. Total Revenue is not going to factor in here at all. It's average order value, your customer lifetime value. And I like to do revenue per funnel page, because a lot of the funnels that I work in there's like the original funnel, and there's an upsell or a down sell. So I like to do revenue per funnel page. Total Revenue is like something you review at the end of the quarter, not the actual funnel itself.

Oh my gosh. This is so fun. I you know, I was behind the scenes with the big client, and we had this massive spreadsheet, and we're tracking all these conversions at these stages. And it was so interesting, because once we had the data, week over week, month over month. Actually, daily. Honestly, we were doing it daily. I We could make small tweaks and, like, little parts of the funnel and increase, even just increase. It wasn't all about the copy. I think that's like the misnomer here. It's like, it's not all the copy, but if we change design, or if we change price, like it would just affect the funnel and the numbers. And it was so fun to see that. And so I'm hoping anyone like listening to this, like their mind is going to explode with how even just providing these metrics to their clients can help them make these decisions.

And for your unicorns, like, that's really the the piece is, can you provide these metrics? Because you don't have to necessarily know how to interpret them or even impact them, while, yes, that does put you like a step ahead, you are a unicorn simply by being able to track these for your client.

Yeah, most people aren't doing that. I mean, this is why we do UTM links inside udma school. Like no one else is doing that. People don't know how to do that, let alone sometimes we need to turn around and hire someone like you to come in and actually read the dot like that's like a whole beast in of itself. And I do want to talk about how you can help businesses too, but let's keep going with the metrics first. And I have to caveat before we go any further. This episode that we're doing right now is really teaching you, like, the what to be looking for. If you're a member in our work group, we're having you come back in. We're recording this in December, coming back this month, when this podcast releases, and doing a deep dive into the how. So if you're, like, getting all hot and bothered by this, like, there's more coming, we can only cover so much in an episode. But yeah, I'm like, I'm just, I'm so excited about this, because it's really, you know me, like my positioning is like going beyond the admin, going beyond the like, post and format and hit publish. It's like taking the next step to help your clients. And that's what makes you indispensable. So data can bet scary, too for a lot of people.

Yeah. So my tagline is, I help you interpret the data, even if numbers make you itch worse than about of poison ivy. I'm a big gardener. Have a garden. Every year my daughter is learning how to garden. It's a thing, right? But poison ivy, right? It's there. You try to avoid it, and then it suddenly springs on you, and now you're just itchy. Numbers are like that for people. Because, okay, so I use three words interchangeably in all of my marketing, and I get different results based on which word I'm using for the which population. But I use data, numbers and metrics, I get totally different reactions to those three phrases.

No way.

It's bonkers. It's bonkers because metrics feels very corporate, right? It feels very elevated. And you know, if you use, I rarely use KPIs, but if I use that like there's a very specific population that's going to understand that it's so interesting, data feels very trendy and very data decision making and data backed decisions and all that. And numbers are like, What do you mean? Like, I don't like numbers. I'm bad at math. It's so interesting the difference. But for your unicorns, like providing information, insight and analysis, those are ways to sort of get behind the emotionality of some of those other phrases. I love the phrase insights and instead of analytics analysis, because most entrepreneurs, they're a little bit more comfortable with with that sort of, let's look at the insights that our funnel can give us. It's just a more comfortable phrasing, yeah, oh, I like that. I never really thought about that.

What does this say? That I like KPIs.

It says that you came from corporate that you know that measuring is really important to outcomes, and it shows sort of a continuous quality improvement mindset. So let me talk continuous quality improvement for a second, because it goes back to when you were working on that huge business owners funnel, right? CQI is practice taught in a lot of corporate and I kind of make fun of the fact.

Fact that I bring corporate analytics to entrepreneurs without the $200,000 a year price tag, right? Because a data analyst at corporate is really freaking expensive, but these analytics are 100% accessible to entrepreneurs through people like your unicorns, through people like me, but continuous quality improvement. It sounds jargony, but all it is is exactly what you were doing by tracking all of those KPIs. It was, Oh, if we tweak this one thing and measure it for a few days, what do we see? Oh, that's an interesting change. Note that I didn't say that's a bad change or a good change. It's an interesting change. Let's tweak this next thing button, color the strike through of a price, instead of it being now this price, things like that, tiny little changes that you then measure. That's continuous quality improvement. That's the kind of stuff that your unicorns, by far and above, make themselves stand out for when it comes to funnels,

And I think you hit something really deep mindset wise, is looking at it as a challenge, as fun, also like doing, like, small variables at a time, like not trying to change everything. But I think this is where I see our my own clients, my own, like lived experience here is they start flailing because they just want it to, like, turn on and work, and I have to explain, like, Listen, why you're really paying me top dollar to be in your business. All I can do is keep my eye on it and make tweaks, test and see what happens. And like, that's not a pretty answer, but that sets me up for success, so I don't have these like, crazy expectations that we just turn on your book funnel and you become a millionaire like, and it's not 2019 anymore. That does not work right now. Sorry,

yeah, it's not like the 2016 sell a course and everything is, you know, golden. I almost showed my 90s kid and said, everything's Gucci. Um, so, but setting that time frame like I have to do that even with my clients. When I do my VIP days, I'm like, Okay, here's your analysis as it sits right now, if you implement the strategies that we're talking about, you're going to see me next quarter, three months at least, to start seeing these changes. Unless you're that multi seven figure has two or 300 people going through your funnels every week or every day, you're not going to be able to really see substantial change, just because you don't want to tweak something based on a small sample size. To get really nerdy for a minute. Do you want to see statistical significance? You can't get statistical significance with two or three people going through a funnel a day. You just can't,

yeah, you need traffic, traffic, traffic. Okay, so can I ask a little bit about the tech behind it? Like, what tools are we using to collect this data? Like, what does a unicorn need to know? And I'm curious if there's some like, fancy funnel software you recommend, or if you keep it simple, really, let me get to the point.

So

So I'll be very honest, probably nine out of the 10 softwares that I end up digging into when I'm working with clients have this stuff ready and available. You just might have to manipulate it a little bit. So almost every funnel software, I cannot even think of one in my head right now that I wasn't able to get this data from. So we're going to say almost all, just because Kelsey doesn't like being wrong. So we're going to do nine out of 10 dentists. They're going to have your conversion rate per page of the funnel. They're going to have your visits per page for the funnel. If you've got UTM links set up, you're going to be able to get your source data. And if you've gotten really fancy and like, this is kind of the next level stuff, my favorite thing to track is conversion rate by source. That's like when I really have juicy data, and I have someone who has a unicorn in place, because not only have they set up the UTM links, but they've set up the actual conversion tracking in Google Analytics, and so I can see the conversions by source. That's like chef's kiss right there. Because so many entrepreneurs end up focusing like, let's pretend social media, right? Like social media is the big thing. We're gonna go all out with my launch on social Right? Great, fantastic. You do all the other stuff. You do your email launch, do your your Facebook group launch, fine, but then you find out at the end of the launch that social media was like, maybe 10% of your conversions. And if you had just put all of that energy into your Facebook group launch, you would have made X amount more. That's when it starts to get like, Okay, so next launch, where are we going to actually focus? Where are we going to put our efforts? Resource allocation. Resource allocation,

it becomes about the right audience and the buyer audience, and not the Oh, an Instagram coach that I need to do this, and she's having massive amounts of success. So God, what a gift to let somebody off the hook too. And all the unicorns out there are like, yes, we're trying to tell our clients this part doesn't matter. Like, show them the data on this and, like, get out of it.

Yeah, I've actually seen this happen inside a business too, where usually it's outside ads managers who come in, who act like they know everything, and they were convincing a client to put all their money into this one opt in, but the data was showing people buy off the other. And so it's like, being able to, kind of like, have a differing opinion that's accurate, and it just like, blew my mind, because most people are going to blindly trust the ads manager.

You know it, You know it's interesting when someone comes in, especially a different consultant, and just doesn't look at that. It baffles me. Completely baffles me, when an expert comes in, and they're an expert in that thing, right, sure, but they don't look at the state of the state when it comes to where's the business actually working right now. And this goes back to our mindset piece, right? We're not looking for where is failing or whatever. We're looking for what is working, and how can we further improve it?

Yeah, and that's why I would rather pay somebody like you to come in and help me with the marketing metrics and be almost a leader of my marketing department to tell me what's working, because I can do the implementation and get those people to do that, but I don't always have that high analysis. I don't think a lot of director of ops like, know the marketing department necessarily, right? Rather do that than a business coach who did it once for themselves. It doesn't know data or, like, I'm out at the tech and I don't know numbers, like, why are why are they getting everyone's money right now? Oh, my goodness,

I love them, but I don't know numbers phrase the number of times that I've heard, I don't know numbers like, cringe.

Oh my god, I have to tell you something juicy. I'm actually going to record this in my lessons of 2024, podcast. So only subscribers will hear this. So I'm gonna go ahead and tease it right now, but I know. How do I make this short? Emily inside a big media company, it was, like a sham. I like, uncovered a sham this year, and I, like, stumbled on it, and I might have been listening into a phone call that they didn't know I was listening into. So, like, this is a really juicy story, but I'm gonna make it short, the guy said you don't need to pay attention to your numbers. To the lady who had invested money with him, like I heard, he was, like, a legit saying this to her, as she's bleeding the money. And I was like, that's like, the like, biggest red flag I've ever heard, because numbers are the most important thing. And I know going into 2025 my decisions need to be about profit and not spreading myself thin anymore, and numbers are the key to everything.

Well, can we just pause for a hot second and say you just demonstrated the the importance of numbers because you said profit, not revenue? Yeah, that, in and of itself, is integral to knowing your numbers is what numbers are actually important. Profit is far more important than revenue, and so many clients have no concept of the difference.

I was listening to a podcast with Gloria Chou and Frencie Ferenczi. And Frenchie actually mentioned this, and she said that, like, she realized that most of her Instagram audience was in, like, the nurture phase. She wasn't getting a whole lot of new organic leads. That's the kind of data that your unicorns can pretty easily give to their entrepreneurs because or their clients because you've got that data with UTM links. Yeah, and one of the things Frenchie said was that the amount of relief that she got from knowing that she didn't have to create as much content anymore, because it was for nurture, right? And she already was nurturing through her email list, and she was nurturing through various different other aspects. So she could really focus her resources on lead generation elsewhere, not in social so she was able to cut back on some of that content creation and the relief to give your clients that kind of relief by providing them this data around where they're actually getting people into their funnel from. Like, that's fantastic.

Yeah, and then they're out there bragging about revenue earned dollars made in a launch, and you're not seeing what the affiliate payout was, or what the real numbers are and what they're paying their team. And I mean, I was sitting down to breakfast with Haley Burkehead, and she said I was making a million, but I was paying out a million, yep. And I mean, she obviously pivoted and got smart about it. But it's like, those moments I'm like, How can I avoid that? And how can I help my clients avoid that? And like, be just be smart. So I like getting into some of the like, the juice about this. Okay, I didn't even really answer your tech question you were talking about. Like, I think the answer was, Google Analytics. But was there anything else to add that?

Yeah, Google Analytics is gold, making sure that you have those conversion points set up so that you can really track source to conversion, very important. But in truth, even if they don't have Analytics set up, you can get so much of this information right within your landing page, slash funnel platform. It's available almost everywhere in all of the different platforms, and it's just going one layer below or deeper than what's available in the platform. So for example, let's say that you have a platform that really the funnel metrics just shows you conversion by page, right? Okay, great. Fine. That gives you a really good starting point, and it's kind of the example I gave earlier your sales page to your checkout page, to your upsell page, or your down sell page, right? Whatever you have. And there might be pieces in between that, stages in between that, but that's conversion rate by stage, is how I phrase it. So that's going to tell you, like one of the ways this kind of goes into your next question as well. Let's say that your your sales page is converting at 15% to the checkout page, but then when you get to the checkout page, it's converting at one and a half percent. That's a pretty massive drop, right? That means that your sales page copy is perfection. It's really solid, but then they get to the checkout page, and something totally disconnects. Do you have your price on your sales page? If you don't, then maybe they're getting really surprised by the price on the checkout page. Yeah. So this is where, like the juicier tech comes in, is installing something like hot jar can be really helpful, because then you can see, like, is their mouse floating over to the price, or are they starting to type their info in? But then there's like, some weird tech thing that's making it more difficult for them to finalize the the purchase. So you know, the metrics are available based on those basic technologies, but the analysis can be enhanced with things like hot jar, which, for those of you who don't know, is a essentially a screen recorder esque kind of situation. You can actually watch how someone interacted with the page. It's beautiful for figuring out abandonment rate based on section of the page. That's like, really exciting is when you get to see, okay, so most people scroll down to this section of my sales page and then they leave. That's really, really fun to look at when you're starting to get into that nitty gritty, sort of itty bitty little tweaks that we were talking about earlier, but especially for a client who really hasn't looked at their numbers yet, that can be extremely overwhelming. So starting with basic Google Analytics for figuring out where people are coming from and what kind of conversion rates you're seeing from those people, those sources, and your basic conversion rate by page, that's a fantastic place to start with zero tech setup beyond your analytics, which hopefully as a unicorn that Emily has already taught you all the ways to do you've already done that for your client. So just putting this even in something as simple as a Google sheet, a spreadsheet that you track month over month, if there's standard traffic, if you have a client who is really fortunate and has constant high level traffic, you can typically track this week by week, but that takes a lot of traffic. So depending on your client base, month over month is usually sufficient. Also differs a little bit by evergreen versus a launch based funnel. A launch based funnel, you're probably going to track daily throughout the launch period, especially if it's like a two week or less launch. Your evergreen funnels, month over month, super sufficient. And when it comes to I know I'm kind of doing like a verbal dump here, but when it comes to a launch funnel, there are some tweaks and metrics you want to look at, but they're pretty intuitive. It's things like, you know, you want might want to look at time frame, so the conversion rate within the first 24 hours after a live webinar, versus, you know, outside of that window, things like that. But again, most funnel software, you can sort of filter the data by date. So like my own software, I use a white label of go high level, right, and so I can just click on the date that I want to look at. I'm also super simple. For being a data nerd, I want an all in one because no like so it really just depends on what kind of launch you're doing, how advanced your client is in and where they are emotionally, with how deep you want to get into these analytics. But starting small still sets you so far apart from other marketers that it's a great shoe in the door.

Cool. Have you used funnel analytics? Have you used that one at all?

No, I

No, I haven't had to dig into that one, because most of what I get is just based on the back end platform. So I'm weird in the sense that in my VIP days, because I know SQL, I actually don't use most analytics platforms that do the metrics for you. I download it all into Excel, and I just write the code for it.

Oh, that's amazing. I just I asked, I'm like, dying to play with funnel analytics, but it's just like, a little bit out of my price range, but I like what you said, because, you know, I've done ads for clients, and there are some metrics that Facebook just doesn't provide. And so if I want to evaluate the copy. I'm going to look at like link clicks versus all clicks, and then I'm going to do the math on that, and I'm going to have a spreadsheet tell me that right for me, because Facebook doesn't care about that, but that's going to give me insight how the copy is performing. And I have to kind of find those numbers and track them myself. And that's kind of what the unicorn can do, too, at that level, two, it's like, what are those numbers?

Exactly, It does take tweaking, right? So your social analytics are going to be a little bit more difficult because they're not as clear, they're not as clean. That's where UTMs really come in handy, especially if you're doing a many chat automation you want to make sure that you have separate UTMs based on your many chat automations, because otherwise it's going to be like, Well, okay, I don't know whether it was this real when they commented blog or this real when they commented live. I don't know which one was best, because I can see so this is to get into the nerdiness, right? I can see in many chat the conversion to the page, right? But then I don't know what happens to them after that. Yeah, only through a UTM Can I see what happens to them after that. And that's the important piece is, I mean, yeah, it's important to see who got onto your sales page, but if 60% of this many chat automation get to your sales page, but when you actually dig into the UTM only, you know, point 5% converted, then Whoop de do. That was the wrong, like that real or whatever that you had them comment that didn't really bring the right kind of client over.

Yeah.

Yeah. Oh, that's so good. I think we need to do like a little mini UTM lesson here for anyone listening whose mind might be exploding, because I do see this question a lot from business owners who are new in the online space, and my answer, especially in Amy Porterfield group, is like, Are you tracking with the UTM links? And they're like, no how, but I always forget the name of the acronym,

so I make up my own because I can never remember either. I just call it universal tracking metric.

Oh, yours is better. Okay. I'm like, tell everyone what that is. I'm going to google it while we're talking, yeah.

So, um, the UTM Link has a bunch of different variables or parameters. They're usually after a question mark, and so all that does is tell Google a lot more information about where that link came from. So for example, you can put, there's a couple that are required and a bunch that are optional, but you can put the source social media, email, Facebook, group, these are all user defined. So I like to say, Keep a Google spreadsheet of like what your categories are and things like that, because some of them are some of them are going to be repeated. And if you spell it different, if you capitalize it different, if you put a underscore or not. Google sees all of those as different. So it's source, it's campaign name, it's format. I forget that's actually called format, but I call it format, which is like email versus real versus static post. You can get as detailed as you want. You can get it all the way down to affiliate name, for example. So like in my lead magnet, my lead magnet is a compilation of 15 different business owners responses to the question, if you could only measure one thing in your business, what would it be? Every single contributor has their own UTM link, one for email, one for social. Now, are they going to use it? Who knows, but those that do, yeah, those that do, it has their name in it. It has email versus social, and it has, you know, the landing page, obviously, that they're going to things like that. But it also has an indicator that it's a contributor. So in Google Analytics, I can sort by just show me my conversion rate based on all contributors. I don't have to go in and select each one because the campaign name is contributors, but then I can go in and filter it down to specific contributors. Or I can say, give me all of my contributors and give me their email as the source. Oh, okay, that's an interesting conversion rate. Let me then look at all of their social and then I can go into specifics. So the more detailed you are on a UTM link, the more information Google Analytics has to segment and really say, and this is where the conversion events really become handy, right? Is because then you can use those in tandem and say, hey. So every time you know, Dallas Travers posts the link to my lead magnet in her email, I get this kind of a conversion, and then, you know, I may or may not use some of those parameters in my funnel to feed custom fields in my in my CRM, so that I know when they purchase a VIP day. But that's, you know, just me being a nerd. Oh, are you using Active campaign? What do you use? I just use go high level, so I can feed those custom those custom fields and man,

well, so like you and I love when this crosses over to the other worlds of marketing. And this is why I'm so passionate about, like, that full stack unicorn, even assistant like, we're turning into big time marketers. But affiliates, like I was watching, you know, a lot of affiliates do that too, where it's just you can see the name and that's the link you share, and it makes it so much easier, because some of this Affiliate Software so inaccurate, and then you do the filtering you do. So I was just like nerding out over Marisa Corcoran air table for her affiliate stuff. I'm like, Would you please do a training for my unicorns, because they need to be able to do this, because all of the Affiliate Software sucks right now. I mean, Laura Sprinkles might be good now, like, I need to go play with it. Like, I know is okay, we'll talk later. I think I could be so rich if I could develop the right software that does things well, like, there's always holes.

We'll talk

There's always holes in everything, right? Like, even go high level and, like, some of it is, like, frustrating to me. So anyway, but I love that. You know, Marissa didn't have to go sign up for this heavy duty software. She can just be like, here's your affiliate tracking link. It has your name, and then she can filter it, and I can filter and we can see, but then it's user error. The user has to use it, yeah, that's usually the problem. Or the team has to not add extra dashes, or,

Oh the truth, of that

Or the word blog again. Okay, UTM urchin tracking module, I will just never retain this. I will never retain this. But inside UDMA, I had a friend come kind of teach this a little bit, give us a tracking sheet that generates these codes, but you can also just use Google, and Google can make it for you, so it doesn't have to be complicated. But you hit the jackpot. You're speaking my love language when you're like, I have a spreadsheet that tracks this, because this consistent nomenclature exactly, you know, like every time you set up a Facebook ad, the campaign, the source of the meeting, all needs to be consistent. So, you know, what is the CPC? And I think a lot of ads managers don't even do that, which is also gonna get me hot I bothered here on this podcast.

That's truth, though it it's so surprising to me what people do not track, like even the the stuff that I consider, like vanity metrics, things like that. There's so many things that people don't track. I walk into businesses. And I'm like, how do you make decisions? I understand. Well, I want to call myself out on this for a moment, because I have lots of I track KPIs. Everyone knows what they're supposed to do. Every month, I had a rough year, mentally, emotionally, physically, aka divorce, for anyone who didn't know. And so my team's like, tracking this data, and they're kind of pissed at me. They're like, another spreadsheet, more data, but Emily's not taking the time to sit down and look at it. And it feels like a kind of fruitless for them, or some of them kind of slept and stopped doing that. But it's it's so key for me and my business. Me taking the time to look at it is why I need someone like you and my business to come in and compile it together, do that analysis, like, provide it and, like, put it on my calendar and force me to otherwise, I'm gonna go record a podcast. You know, I'm gonna go get my hair done. Not really, I don't. It's not like I'm eating bonbons on the couch, like everybody knows that, but you know, so tell me a little bit about your services, and then I'm gonna go ahead and lead into my next question. I want to talk about that real life example you have for us, analyzing metrics, but this is the perfect segue on like, what you can do with clients, because I'm gathering the data. I understand it's important. It might not all be the right data. I will call myself out there. But how can you come into a business and help? Because it can't all be on the marketing asssistant's shoulder we need you.

definitely

Definitely not. Yeah. So I work with a lot of marketing assistants and a lot of obms or directors of ops that bring me in when the word efficiency or effectiveness starts swimming around the conversations, when those words start popping up, that's usually when you call me. So I have a very, very simple service suite. I have a VIP day where I come in and do a full analysis of the business metrics. There's a, you know, there's the standard VIP day, right? There's a pre work form where I get all the tech info. There's a pre call to make sure I'm looking at the right stuff. But on the day, I basically am your dedicated data analyst, and so we have a pre call in the morning, then one in the evening, when I give initial insights. But where the sort of the juice of everything is that within 48 hours, I give a massive document of all of my findings. And it is, you know, if you have a membership, it's talking about your retention rates, your churn rates, opportunities for improvement, where things have, you know, fallen off in your funnel, abandonment rates. It kind of goes through all of these, you know, up to sometimes it's been as many as 60 different metrics, depending on the size of the organization. And it doesn't just say, here's the data, it's here's something interesting about the data. So your data and your numbers tell a story of your business. This document that you get at the end of the VIP day is that story, but it's only the first few chapters of the story, right? You as the business owner, you as the unicorn marketer, or you as the director of ops, have the opportunity then to apply the first part of the story to the second act and say, what do we want the strategy for the second act to be? And so that's where sort of, I come in, is really giving you the information to understand that first act so you can strategize the second, and I do a little bit of strategy analysis there, and then, for people who sort of need that on a continuous basis, I do have a quarterly retainer package that you get the year, and I refresh this data quarterly, but, but that's my favorite part, is really digging in, and I've sort of been specializing lately in launch data and membership data is really where people have been bringing me in. Is to take, like, for example, Emily, your membership, and say, Okay, if I increased my retention in my membership by 10% how much less do I have to worry about my launch of my program? And where can I better allocate resources to take some burden off of me, and what parts of the membership need to be tweaked in order to improve that retention?

And then as the client that gives me focus, you know, especially if you're those shiny objects, squirrel chasing clients who are always changing everything. Like listen, if we just buckle down and make this our 90 day goal, exactly, look at what could become of that. So I love that. I love the idea of you coming in quarterly and sitting down with business owners to do this with them, so oh my gosh,

It ties really well with strategic planning, and that's why I say like, I'm not your OBM or your or your director of ops like, and I'm certainly not your marketer. I tie in. I give them the information that they need to help you strategize. I give them the insights to help them take the next step and create that 90 day plan. I'll give them the like thoughts, but you know, you're buying my brain.

And then the obms, the business managers, the DOOs, need this data, and should be providing it to their clients, but they are not necessarily the ones to collect it, either. They don't necessarily have the marketing but like, it's kind of their job to report on that, so it like goes so hand in hand. And I just think it's like a really smart offer, especially, like I said, because of what's happening in 2025 so you have a freebie for us. Tell us about it. It's going to help us with a funnel metrics, yes. So I have the 15 metrics the six and seven figure business owners can't live without. It's at Kelsey silver.com/metrics kept it really easy for you. I will be giving Emily a UTM link for the show notes, but in case you're listening to this and you just want to type it in, it's Kelsey silver.com/metrics and I will be analyzing this based on the day that the podcast comes out and the following week. So even if you don't have a UTM link, right, you can still go and analyze this stuff by date. But that's a really exciting document, because I was able to ask people like Jordan Gill, Maggie Laney and all sorts of just really fantastic people how they would run their business if they were stranded on a desert island and could only measure one thing. And so there's some really juicy metrics in there that you might not have thought of before. For example, Jordan Gills is page views. And at first you would be like, but that's such a vanity metric. No, because she knows she has a consistent conversion rate on almost every single page, and she knows that in her head, that every time she writes copy, it converts at this percent. So she only needs to worry about page views. And there's some really fun insights like that throughout this document. So that's Kelsey silver.com/metrics

Yeah, you might have to introduce me to a couple of people I don't know, but I got you, you know, I've got those warm handoffs.

Okay, I just have to pause and reflect on the meta ness of this. Kelsey, a speaker on my show, supplies a UTM link. You do this for your speaking events. You do this for when you're on stage or when you're on a podcast for your client, create the custom UTM link for them, and then you can say, is podcasting, is Unicorns Unite, worth Kelsey's, Kelsey's effort here, you know? So everyone go, make sure you click the link and like, look good. But this is what we're doing here. So then when Kelsey is making a plan for the next quarter, she can say, You know what? Podcasting is great. I'm becoming a better speaker. No one's clicking on my shit. Why? Let's go down that rabbit hole. And is this worth my time? Do I need to do something better? So, yeah, that's gonna be a UTM link. So go spy it out when you click on it. Look at the little code. Let's be very meta here. I love these teaching moments.

Okay, And then I wanted to ask you about a real world example, analyzing metrics. Like, I think these little stories are very helpful. Do you have anything about transforming a funnel? Or can you paint a picture of what's possible? Like, what story do you have for me?

Yes. So, like I said, I really enjoy looking at launches specifically, and kind of exploring really, it comes down to funnel metrics as well, right? But let's take a live launch, right? And actually, I've got a better one. Let's go with an evergreen, an evergreen membership. Okay, so in this particular membership, while they do live launch quarterly, the membership is always sort of open. You can join. They use a free trial, a lot things like that, right? Well, so when I dove in, the first thing I wanted to look at was time to purchase. So from the time that they enter the funnel, how long does it take them to open their wallet? And when we found out that it was taking about 83 days...your face... for them to open their wallet, we started digging into, okay, why is that? Well, part of it was that, a lot of it was a bundle that was done at the beginning of the quarter. So this particular like their marketing flow, was a bundle at the beginning of the quarter, with a free 30 day trial. Then they would lapse, like they wouldn't continue the membership. Then there would be a live launch at the end of the quarter, 83 days live launch at the end of the quarter that they were like, oh, you know what, with these bonuses, and this is really good, you know what? Sure, I'll join the the membership for another month. And so we started looking. The only way we were able to figure that out was because we had the UTM links set up to see that they came in. See very matter here, that they came in via the bundle, plus we had tags on the back end of the funnel and everything like that, right, whatever. But they came in on the funnel and noticed that I said, time to purchase, not time to beginning of the membership. So my original analysis was actually ignoring that initial free trial. And that can sometimes happen even for me, right? Like I was, I wasn't looking at membership start date. I was looking at first purchase date that was more than $0 so even in the analysis itself, you have to say, Okay, wait a minute, what's what's really going on here? So then I added those $0 purchases back in, because they still had to put their credit card in, right? So we had a record, but it was a $0 purchase, I added those back in, and the time to purchase, even though it was $0 went down to, like, three days, right, which is typical for a bundle, right? Everybody goes through the they get the bundle, they get on your email list, and then they're like, oh, you know what? Yeah, I do want to redeem that. And then they'll go put the code in for the membership. So that then translated to, wait a minute, I'm getting really nerdy here, so feel free to

I love it. I love it. I'm on edge.

Okay, so wait a minute. Let's then look deeper and see how many people who redeemed the free trial actually come back at the launch and when that was less than 25% like, okay, is that bundle Free Trial really the most effective method for loading up this live launch? She was participating in bundles constantly. There's an effort to bundles and summits. There's an effort to but that go to being that free month and the membership, like, in her mind, a free month, absolutely, I'm gonna get tons of subscribers, and she did, but it was free. And we know that when there's no skin in the game, most people don't utilize as effectively, right? It's just a fact of life. So they weren't really diving into the membership. In that first month, they'd let it lapse, and then they'd kind of get a little bit interested in the live launch and if they did utilize so then, you know, okay, this is getting really super good. Then we had to look at engagement metrics for those first 30 days and start diving into how many times did they log into the membership platform? And I didn't do this because it was outside the scope of our of our engagement, but we could have looked at, did they post in the Facebook group like? We could have really gotten deep into it, and that's where someone would like engage me for that quarterly stuff, right? Is because that's that takes a lot more time, but starting to look at, okay, so clients who like, Let's draft the story. And this is not necessarily the story of that particular client, but Let's draft the story, because this is what a unicorn can present to their client. Is saying, okay, so we know that a client who comes in through the bundle and subscribes to the free 30 day membership and posts at least one intro post and comments at least five times on other posts within the free group or the membership group, is 10 times more likely to purchase the membership when we live launch than a client who only posts an intro post, and they're 20 times more likely to purchase the membership than a client who doesn't even post the intro post, because then what do you do with that? Right? And this is something that we're going to go into in the work group training, right? So if you're not going to, if you're not in the work group, join Emily's work group, because then you get to go into this in January. But then we start to say, Okay, what do we need our community manager to do to really, truly encourage our new you know, even if they're on a free trial, right? Because sometimes we ignore them because they're on the free trial. What do we need to do to engage them in the intro post and not necessarily call them out, but encourage them to participate more in the group? Like that's now on the community manager, but the community manager now has data of if I do this, if I put my resources into making sure that they're posting that intro post and engaging, then I am producing X amount of revenue for my client, and then they justify their salary. You justify your salary, and we all live happily ever!

No, I messaged my new community manager this morning, and I said, Did you welcome the four new people who joined this month? Yes, because I know it's important. And the reason I let, I'm just gonna say it on the podcast, the reason I let the other one go, she didn't, she wouldn't do that stuff, I'm like, that is I knew it was important, but then you're like, showing the data part of it, so it's so gold, and I love that this translates into the memberships. Because I really, you and I have talked about this, I really think that's like, where people are going when it comes to the retention, and, you know, the acquisition of a new client, versus, like, keeping the ones you already have. And, like, a lot of people are hot and bothered to start memberships, but not necessarily running them, right. So, oh, oh, my god. It's so juicy. Its own episode. Okay, I do. I have a sometimes I'm very visual. Kelsey, yes, is it manually? Somebody going in and being like, Did this person post?

Yes.

Like, is it? I don't know any way to speed that part up, right? And that I that's what I need unicorns to understand. Is like, sometimes our work is tedious. It's not always in our like our, I love this work, but it's so freaking critical to gather that and provide it,

And it really depends on the team structure of your client. Like, there might be a VA, like, because unicorns aren't vas, right? There might be a true VA that does that lack of better phrasing, that grunt work, right? Or it might be the community manager that might be a great task for the community manager. So like this is kind of corporate mindset. But if the community manager is deep into the community and has to do analysis like that for themselves, they become more in tune with the community as well. So it's a it's a support for their own tasks and their own sort of work. Work ethics, the wrong phrase, but like their own work scope is to do that sort of analysis, and then they can provide that to you, and then you can do the deeper analysis, and it is, it's very manual, but it doesn't mean that it's not a team effort. It doesn't mean it has to fall all on to you, either.

Yeah. And I mean, like you said, if you are the community manager and you're listening, you are then engaging. You're seeing who's who, like that is a critical thing for me with our work group, is I don't want someone to DM me and me not know who they are. I want to know who everyone is. I don't want to have the 2000...40,000 Facebook group and so also. But if you're being smart about it, you're indexing the posted or testimonials. Like, like, it's not just like, I'm just doing this one thing, like, there's a couple things you could be doing that set your membership up, content, ideas, testimonials.

Let's dive into that for two seconds, because I know that I'm a talker, but your unicorns that are community managers, have so many opportunities for data. And I say this to everyone listening, no matter what kind of unicorn you are and where your specialty is. The more data you collect and analyze and provide to your clients, the more you are justifying your salary, your price increases, your retainers, your project rates, every piece of data that you provide to your clients is justifying exactly why you are the right person for this job.

I salute you. And that was the sound bite. I already know. That was the sound bite I was working on my listening face. So I don't have a reel where I'm going with that. That was it. That's it. I mean, I could cry. My hats are off to you with this episode, everything you provided here, and I think it's going to really click for people. And I'm so excited to get into the how inside the work group this January. So okay, Kelsey, we shared your freebie. What is your favorite place for us to connect with you?

Yeah, although I don't post a ton, although I'm working on it. Sorry to all you social media managers on that are listening, but Instagram is my favorite for connection. Feel free to message me. It's just Kelsey E Silver, because my middle name is Elizabeth, so it's Kelsey silver on Instagram, best place to connect with me is there and hit me up on a DM. I'm always good for a good message,

yes, and I have two lightning round questions I want to break back for you, because you're also a service provider. What's your favorite intake question on your form right now? Like, before working with you, like, what's something that you love to ask?

My favorite one is, what metric Do you hate looking at the most? Ooh, I like how you tailor that for you. It's my favorite, because then I get some really interesting answers, and it helps me see, like, the therapist brain kicks in, and it helps me see, like, what's really going wrong with that one? And I'll be honest, like, at least 50% of the time I say, Well, you hate it because it's not actually useful to you. Let's stop measuring it.

And they like, just start crying.

They're like, what? What do you mean? I don't have to measure it.

Oh my gosh. Again, liberation. Okay, are you using AI in your business? And how are you using it?

So yes and no, I use AI to help me repurpose a lot of stuff. So I'm majorly ADHD, like diagnosis off the chart kind of situation. So I have a really hard time sticking to schedules. So I use the ADHD and the hyper focus when I'm on a VIP day, which is why I have a VIP day, right? Because these longer term project things actually don't work for me. I have to do VIP days, because I can hyper focus. So, you know, talk about working within your your abilities, right? So I write a blog post every week, and I then repurpose that into social media. But I'm not great with the repurposing. I get too excited and too hyper fixated. So I do use AI to help me repurpose. I'll take the blog post to be like, Okay, what are some topics that I can dive into, and then I'll go from there. And then this is one that's not going to apply to a lot of your people, but I I use chat GPT when I am stuck on a code. So chat GPT will help me code.

I've done that.

Yeah?

I miss something like there's a comma missing, and it will fix it.

Yes, exactly. I'm like, debug this SQL for me, please.

Oh my gosh, mine are more basic HTML, like, can you make sure this is highlighted or want code? I mean, it's really basic, but Oh, my God, I love that.

So for my corporate job, I once wrote a 1400 row code document. It was for about 21...21, no, it went into the alphabet. So it must have been for like 40 something columns of data, all pulling from this huge database was 1400 rows of code. I had a freaking comma missing the amount of time I took to debug that darn thing, and I could have just put it into chat GPT and been like, where am I missing? That was before I used cheek scene.

Like I should do that more with my emails so I have less typos. But, you know.

But the typos make you fun!

My pillars

Correct.

Oh, my God,

You're injecting your personality. Emily,

I am. Yeah, I would agree with that. Okay, this has been so fun. We will see you in the work group very, very soon.

I'm

I'm excited. Thank you so much for having me. I really appreciate it.

Wrapping it up, please grab Kelsey detailed guide. It has all these insights from successful business owners, 15 metrics that six and seven business owners can't live without. Use my tracking link below. She's going to track it and see how many of you actually download it, but it's going to help you with tips on metrics like page views, conversion rates, custom behavior, things we talked about today. Thank you so much for joining us. I'm proud of you for continuing to learn advance and push yourself and be the best for yourself and for your clients. I'll see you in the next episode, if you're ready to learn the digital marketing and social media skills that will get you hired online. Head over to udmaschool.com where you can learn about my twelve week program, the Unicorn Digital Marketing Assistant School. Small business owners and solopreneurs want to hire someone who gets it and who can help them implement just about everything they're looking for a magical assistant who does it all with my comprehensive training, you can get your foot in the door and become a unicorn. Check out udmaschool.com.

Pause here for a second. So you sent me to rerecord. Which one did I actually give you? Oh, yeah. You gave me the metrics. One, the metric, the one you want to share, yeah, you can't live without Yeah, okay, perfect. Just wanted to double check, okay. Starting now...

Um, you gave us your pole dancing tips 101... How to sew your own Comic Con costume.

I mean, I have it. It's behind me.