Shownotes
In this episode of the Meat Success podcast, Katie Olthoff, co-founder of ChopLocal and ChopLocal University, introduces the latest team member, Sierra Walter. Sierra shares her background in agriculture, growing up in Western Oklahoma on a cow-calf operation and with a keen interest in horses. She discusses her involvement in her family's beef business and how these experiences shaped her career path. Katie and Sierra delve into social media marketing strategies relevant to small meat businesses, including the importance of consistency, the impact of visually appealing content, and the use of stories and reels on platforms like Instagram and Facebook. They also explore the utility of various tools, such as mini mics and gimbals, to enhance content creation. The episode provides valuable insights and practical tips for leveraging social media to boost business visibility and engagement.
Make sure to sign up for the Spring Webinar Series, where we are sharing strategies on how to better sell your meat! Learn more here: https://www.choplocaluniversity.com/blog/2025-meat-marketing-webinars
And learn more about ChopLocal and ChopLocal University Below!
