Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons.
Even as Facebook tries to dodge legislation about what it does with user data, marketers have a choice. We can try to do whatever we can get away with, or we can commit to a more respectful code of conduct.
In this 23-minute episode, I talk about:
Why segmentation and automation shouldn’t be synonymous with privacy violation
What the GDPR suggests about the future of consumer privacy online
Segmentation by interest and behavior, vs. demographics
Earning permission by offering genuine value
Letting people know — in clear language — what our intentions are
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