This week on the Be Epic podcast we are introducing a new kind of episode, a conversation with ChatGPT-4. During the episode Matt asks ChatGPT-4, the generative AI tool, a series of questions regarding how generative AI is created, how AI and machine learning are shaping the future of supply chain and retail, why someone would want to live in Northwest Arkansas (including a poem about the area!) and more. Tune in for this unique conversation highlighting the amazing ability of new generative artificial intelligence platforms and also showcasing the challenges that it still faces. ChatGPT-4 is voiced by local voice over artist Mike Maloney.

Interesting overview of what artificial intelligence can

do what it can produce. And quite frankly, it's so amazing.

But I think the future of everything that we do may be

very much directed into the world of artificial

intelligence,

Excellence, professionalism, innovation, and

collegiality. These are the values the Sam M. Walton College

of Business explores in education, business and the

lives of people we meet every day, I'm Matt Waller, Dean of

the Walton College and welcome to the Be Epic podcast. Today,

we are doing something a little different. I have with me today,

ChatGPT-4. And I'm going to be asking ChatGPT for some

questions, I'm going to ask it a specific prompt. When you give

ChatGPT a prompt, it gives you an answer based on what's called

a large language model, which is not simply taking information

from the web. It's not just that, yes, that's part of it.

But it also uses algorithms and mechanisms to actually create

new ways of combining some of the information that's out

there. So it's actually a real breakthrough in the world. But

so what I'm going to do, I'm going to ask ChatGPT-4

questions, and it will then give me answers. However, I have with

me today, Mike Maloney. He's a national international voice

artist, and creative director. Mike Maloney voice is his

company that provides voice over artistry globally. His projects

range from technical and forensic narratives, animation,

emotional, inspirational business, medical and sports. He

has a wide range of voice from very deep to that of a much

younger, 35 year old. But he has incredible experience. He's done

voiceovers for books, and many, many other things. Thank you so

much for joining me today, ChatGPT-4.

Thank you, Dean. It is a pleasure to be here.

Do you mind if I call you Chat for short?

I think that's very applicable today. Yes.

Okay. So audience, I'm going to read you my first

prompt. I'm going to be reading it though, as I'm asking

ChatGPT-4. Chat, I have a podcast called Be Epic and I'm

Dean of the Walton College. I'm interviewing someone who will be

reading answers from ChatGPT-4, he will be reading it as if he

were ChatGPT-4. Our audience is made up mostly of alumni, but

also students in the Walton College. Many of our alumni are

in retail, CPG and supply chain. We're in Northwest Arkansas,

give me questions to ask as well as answers. Okay, here's the

first question. How has the retail industry evolved in

recent years? And what are the key trends we should keep an eye

on?

The retail industry has undergone significant

transformations in recent years due to technological

advancements, changing consumer preferences and the rise of

e-commerce. key trends to watch include the growth of omni

channel retail, personalization and customization, the

increasing importance of sustainability and the use of

artificial intelligence and data analytics to enhance the

customer experience and optimize supply chain operations.

Thank you Chat. Question number two. What role

does Northwest Arkansas play in the world of retail CPG and

supply chain industries?

Northwest Arkansas is home to some of the largest and

most influential players in retail and CPG such as Walmart

and Tyson Foods, as well as many innovative startups and

suppliers. The region benefits from a strong entrepreneurial

ecosystem, a skilled workforce and its proximity to key

transportation networks. This strategic location, combined

with the support of local academic institutions, such as

the Walton College has positioned Northwest Arkansas as

a hub for retail, CPG and supply chain innovation.

Question number three Chat. How are technologies

like artificial intelligence and machine learning, shaping the

future of supply chain management?

Artificial intelligence, AI and machine

learning, ml, are revolutionizing Supply Chain

Management by enabling companies to make data driven decisions,

optimize processes and improve efficiency. These technologies

are being used for demand forecasting, inventory

management, transportation optimization, and risk

management. As AI and ML continue to advance we can

expect even more significant improvements in the way

companies manage their supply chains, leading to reduced cost,

increased responsiveness and enhance competitiveness.

Great, question number four. What advice do you

have for students and alumni interested in pursuing careers

and retail, CPG or supply chain industries?

To succeed in these industries, it's crucial to stay

informed about the latest trends, technologies and best

practices. continuously developing your skills and

expertise through formal education, professional

certifications, and on the job training is essential.

Networking with industry professionals and participating

in industry events can also help you identify job opportunities

and stay ahead of the curve. Finally, be prepared to adapt to

a rapidly changing landscape and approach challenges with an open

mind and a willingness to learn.

The last question in this series of questions and

then we're going to get onto some a really different angle.

The angle we're taking so far is very specific to Northwest

Arkansas, retail CPG and supply chain as well as the Walton

College but I want to ask one more question about that. Chat

GPT, how can alumni and industry professionals support and

contribute to Walton College's initiatives in retail, CPG and

supply chain education?

Alumni and industry professionals can support and

contribute to Walton College's initiatives by sharing their

knowledge and experiences through guest lectures,

workshops or mentorship programs. They can also

collaborate with faculty on research projects provide

internships and job opportunities to students and

serve as advisors for student organizations. Additionally,

financial contributions for scholarships, research funding

and program development can further enhance the college's

ability to provide high quality education and prepare the next

generation of leaders in retail, CPG and supply chain industries.

Okay, chat. Why would someone want to live in

Northwest Arkansas?

There are numerous reasons why some would want to

live in Northwest Arkansas. This region boasts a high quality of

life, a thriving economy and a diverse range of opportunities

for both personal and professional growth. Here's some

key factors that make Northwest Arkansas an attractive place to

live. Number one, strong economy. Northwest Arkansas is

home to several Fortune 500 Companies such as Walmart, Tyson

Foods, JB Hunt, as well as numerous innovative startups and

suppliers. This creates a wealth of job opportunities in various

industries including retail, CPG, supply chain and

technology. Number two, affordable living. The cost of

living in Northwest Arkansas is relatively low compared to many

other metropolitan areas in the United States. Housing costs in

particular, are more affordable, making it easier for residents

to own homes and enjoy a comfortable lifestyle. Number

three natural beauty. The region is well known for its scenic

beauty with the Ozark Mountains, numerous lakes, rivers and parks

offering ample opportunities for outdoor recreation, such as

hiking, biking, fishing, and boating. Number four cultural

attractions. Northwest Arkansas has a vibrant arts and culture

scene with institutions like the Crystal Bridges Museum of

American Art, the Walton Arts Center and the Momentary. The

area have also hosts various festivals and events throughout

the year, catering to diverse interests. Number five

educational opportunities. The presence of the University of

Arkansas and other reputable educational institutions in the

region provides access to high quality education and

contributes to a skilled workforce. Walton College in

particular is renowned for its programs in business retail and

supply chain management. Number six community spirit. Northwest

Arkansas is known for its friendly and welcoming

atmosphere with a strong sense of community and civic

engagement. Numerous volunteer opportunities, local events and

organizations allow residents to connect with their neighbors and

contribute to the well being of the region. Number seven

proximity to major cities. The central location of Northwest

Arkansas makes it convenient for trade travel to other major

cities in the United States either by car or through the

Northwest Arkansas National Airport. Considering these

factors, Northwest Arkansas offers an appealing mix of

economic opportunity, affordability, natural beauty,

then cultural attractions that make it an attractive place to

live, work and thrive.

Okay, chat, I'm gonna take a different angle now

and do something kind of fun. I'm gonna write a prompt,

ChatGPT-4, write a poem, upbeat and short about Northwest

Arkansas.

In the heart of the Ozarks, where the rivers run

free, Northwest Arkansas becons a vibrant place to be with

rolling hills of beauty and forest, lush and green, a haven

for adventure where nature's wonders gleam. The air is filled

with laughter as friends and neighbors meet a sense of warmth

and kinship of feeling truly sweet. From Bentonville to

Fayetteville our towns and cities thrive in this land of

opportunity we find our dreams alive. We celebrate our culture,

our arts and music strong. We galleries and stages where we

can all belong. The Crystal Bridges Museum, a treasure trove

of art, inspires and uplifts us, stirs the mind and heart. In the

realm of commerce giants proudly stand Walmart, Tyson Foods and

JB Hunt command yet startups and entrepreneurs in their shadows

grow, innovation and ambition creating futures glow. The

University of Arkansas, Walton College and more educator

leaders opened wisdoms door, our students shape a future in

retail tech and trade. In Northwest Arkansas their

foundations laid. So come and join us in this land of dreams

and cheer. For Northwest Arkansas, a bright future is

always near.

Well, I have to I'm amazed at that. Again, the

prompt was written the poem was written in a second. And then we

read it and it seems so accurate. And so well written

really. Now. Listeners ChatGPT four has some drawbacks as do

all generative AI tools. And one drawback is that they can what

are people are calling hallucinate. And that is you can

ask it questions about facts or history. And it will give

something that seems accurate, but it's not. It'll seem very

accurate and it'll convinced people that it's accurate. These

can be mathematical word problems. It can give you

answers sometimes that are not correct. But sound, they stand

to reason at first sight. historical things that may not

be true, I asked at one time to help me write a memo about a

budget methodology I was proposing. And I said, include

historical evidence and one peep part of the historical evidence

that includes it, professional schools, like business schools,

back in the 18th century used to use budgeting methods like this.

And it wasn't true because business schools didn't exist

back then. They're a product of this scent of the 20th century.

So you've got to, you know, you've got to be careful with

ChatGPT is it's it can write a poem quickly. It can give you

information like we looked at earlier when I was asking it

about some specific things about Northwest Arkansas, et cetera,

et cetera. But you still have to be very careful and sometimes

it's accurate and sometimes it's not. Okay chat, who is Dean of

the Walton College?

As of my knowledge cut off dated September 2021. Matt

Waller serves as the dean of the Sam M. Walton College of

Business, University of Arkansas. Please note this

information may have changed since then. And it's recommended

to check the college's official website for the most up to date

information on the current dean.

What are his children's names?

I'm sorry, but I do not have personal information about

Matt Waller's children. Respecting the privacy of

individuals is essential and it is not appropriate to share such

personal details without their consent. If you have any other

questions related to the Walton College or professional aspects

of Matt Waller's career, I'd be happy to help.

ChatGPT-4 I really enjoy using your tool. And I've

been using it for several months now and use seven other AI tools

generative AI tools. I'm just now learning to use data I mean

any image based tool. How is generative artificial

intelligence created?

Generative artificial intelligence, AI, refers to AI

models that can create new data samples such as text images or

music based upon patterns they've learned from existing

data. These models are typically developed using machine learning

algorithms with neural networks being a popular choice. Here's a

high level overview of the process involved in creating

generative AI. Number one, collect data. The first step is

to gather the largest database that represents the domain you

want the generative AI to learn. For instance, if you want to

create a generative AI for text, you will need a sizeable

collection of text documents. The quality and diversity of the

data are crucial factors in determining the performance of

the resulting AI. Number two, pre process data. Before feeding

the data to the AI model, it needs to be pre processed. This

step may involve converting the data into a suitable format,

normalizing it or performing other transformations to ensure

that the model can effectively learn from it. Number three,

choose a model architecture. Next, you need to select a

suitable model architecture for generative task, generative

adversarial networks or GINs, and variational auto encoders

via ease their popular choices for generating images while

recurrent neural networks, RANs, are transform based models like

GPT, generative pre trained transformer, are often used for

generating text. Number four, train the model. Once the data

is prepared and the model architecture has chosen, the

model needs to be trained. During training the models

parameters are adjusted iteratively to minimize the

difference between the generated outputs and the actual data.

This process may involve techniques such as back

propagation and gradient descent. Training can be

computationally intensive and may require specialized hardware

like GPUs, or TPUs. Number five, evaluate and fine tune. After

the model has been trained, it is essential to evaluate its

performance on unseen data. This evaluation can help identify any

shortcomings or biases in the model's outputs. based on this

feedback, the model may need to be fine tuned or retrained using

different hyper parameters or additional training data. Number

six, generate new samples. Once the model is trained, and fine

tuned it can be used to generate new data samples. In the case of

text generation, for example, the model can create new

sentences, paragraphs or entire documents based on the patterns

it's learning from the original dataset. By following these

steps and iterating on the process, researchers and

engineers can create generative AI models capable of producing

outputs that closely resemble real world data, enabling a wide

range of applications such as our generation, text completion,

and data augmentation.

Chat, I'm going to ask you a question that's very

relevant to Northwest Arkansas. Not an easy question. But here's

the question. How can the cities of Northwest Arkansas make sure

that we develop in a collaborative way that optimizes

the use of space and resources and develops such that all of

the efforts are complementary.

To ensure the cities of Northwest Arkansas develop in a

collaborative, sustainable and complementary manner, it is

essential to establish a comprehensive and inclusive

regional planning framework. Here are some recommendations to

achieve this goal. Number one, create a Regional Planning

Committee, establish a Regional Planning Committee with

representatives from each city in Northwest Arkansas. This

committee will be responsible for coordinating and overseeing

development efforts across the region, ensuring that projects

align with shared goals and complement each other.

I'm going to interject here, of course we

have the Northwest Arkansas Council, and you can see that

ChatGPT-4 didn't include it for some reason, it should have but

it didn't but this is why you still have to do your own

research. Okay, chat, you can continue.

Number two, develop a shared vision, work together to

create a shared vision for the region's future that reflects

the aspirations and priorities of all stakeholders, including

the residents, businesses and local governments. This vision

should focus on optimizing resource use, promoting

sustainable growth and enhancing the quality of life in the

region. Number three, conduct regional assessments carry out

comprehensive assessments to evaluate the current state of

infrastructure, land use, transportation, housing, and

economic development across the region. This will help identify

areas of opportunity, potential challenges and shared priorities

for future development. Number four, establish regional

development guidelines. Develop a set of comprehensive

guidelines and best practices that all cities can follow

during the planning and implementation of development

projects. These guidelines should encourage sustainable

land use, resource management and infrastructure development,

as well as promote equity and inclusivity. Number five,

coordinate transportation and infrastructure, ensure that

transportation and infrastructure projects are

designed and implemented with a regional perspective. This

includes integrating public transit systems, coordinating

roadway expansions, and creating the interconnected bike and

pedestrian networks to promote accessibility and reduce traffic

congestion. Number six, promote economic collaboration,

encourage collaborations between cities to support economic

development initiatives that benefit the entire region. This

can include joint marketing efforts shared business

incubators and coordinated workforce development programs.

Number seven, foster public engagement. engage residents,

local businesses and community organizations in the planning

process to ensure their inputted concerns are considered. This

can be done through public meetings, online forums, and

participatory planning workshops. Number eight, monitor

progress and adapt, continuously monitor the progress of regional

development efforts and make data driven decisions to adapt

plans and strategies as needed. This will ensure that the region

remains on track to achieve its shared vision and that resources

are effectively allocated. By working together and adopting a

regional approach to planning, the cities of Northwest Arkansas

can optimize the use of space and resources, foster

sustainable development and ensure their efforts are

complementary and beneficial to the entire region.

If nothing else, I hope that listeners will see the

importance of trying to understand this and probably the

best way to do that is to start using it and reading about it.

Less than 2% of people on the internet with access to the

Internet are using it, generative AI at this point.

That's at least something I read recently. Mike, thank you so

much for serving as the chat GPT set in really appreciate it.

I learned a lot today dean, this was a very

interesting overview of what artificial intelligence can do

what it can produce. And quite frankly, it's so amazing. But I

think the future of everything that we do may be very much

directed to the world of artificial intelligence. So

thank you for that opportunity.

On behalf of the Sam M Walton College of

Business, I want to thank everyone for spending time with

us for another engaging conversation. You can subscribe

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