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Why pay to learn data skills when you could get paid to learn instead? Let’s explore the options and find what works for you.
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⌚ TIMESTAMPS
00:21 Learning for Free
01:13 Paid Learning
02:53 Getting Paid to Learn
04:58 Company-Sponsored Learning: Courses and Degrees
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So you want to be a data analyst.
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:Well, there are three main ways
that you can learn to become one.
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:Number one, you can learn for free.
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:Number two, you can pay to learn.
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:And three, my personal favorite
is to get paid to learn.
6
:And in my opinion, this
is the best option.
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:I mean, who wouldn't want to learn?
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:To get paid to become a data analyst,
but it might seem impossible, right?
9
:But in today's video, we'll discuss how I
did that and how you can do the same, but
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:let's start with ways to learn for free.
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:There are lots of really
cool ways to learn online.
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:And if you're listening or watching this
on YouTube or via your podcast player, you
13
:found the two best resources in my mind.
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:YouTube and podcasts are free
education that honestly, A lot of
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:the time are better than the Ivy
league educations, in my opinion.
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:So if you enjoy learning for free and you
enjoy learning on YouTube or via podcasts,
17
:go ahead and hit that subscribe button.
18
:Subscribe to my channel because every
week I am putting out free new data
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:content and it'll help you learn.
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:Now, of course, there are other
resources like Khan Academy or W3
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:that will help you learn as well.
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:These have pros and cons.
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:The pro is it's free
and it's easy to access.
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:The cons are obviously there's not
really any help if you get stuck.
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:And some of the material can be a
little bit superficial sometimes.
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:And if you're feeling that way, well
then of course you can pay to learn.
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:There are so many ways to pay to learn.
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:The number one way probably is
by getting a college degree.
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:In the past for data, most of the
college degrees were like master's
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:degrees or PhDs or something like that.
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:But now there's a lot of undergrads in
data science and data analytics as well.
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:These routes are probably going to be the
most expensive and they're going to range
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:probably from 20, 000 to maybe 60, 000.
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:There are some degrees that are going
to be a little bit less, but regardless,
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:this is a pretty expensive decision
because you're going to be having a
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:professor, you're going to be having TAs.
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:You're going to be on campus a lot
of the time, and it's just pricey.
38
:Then, of course, there are boot camps.
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:A lot of these boot camps are going
to range between 10, 000 to 30, 000.
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:It's basically like a college experience
packaged into a 6 to 12 month experience.
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:A lot of these are going to be
from universities, but they're
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:actually not ran by the university.
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:But they can be just fine, but unless
you do a bootcamp like mine, the data
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:analytic accelerator, that's affordable,
it's going to be quite pricey.
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:If you want to check out my bootcamp, you
can look in the show notes down below.
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:I tried to make it as good as a regular
bootcamp, but at a fraction of the price.
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:Then of course, there's the Google
data analytics certificate or the IBM
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:data analyst certificate or whatever.
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:There's all these different little
mini courses that you can take.
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:These are obviously a lot
cheaper, but once again, do
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:not have any of the hands on.
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:So you're kind of back to the free boat.
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:It's just like premium free, basically, at
that point, I don't actually recommend the
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:Google data analytics, sir, or the IBM,
sir, because I don't think they actually
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:teach you all that much useful stuff.
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:Sure.
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:It's good stuff, but
they give you too much.
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:It takes too long and they're
not teaching you the right stuff,
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:but that's for another video.
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:Let's talk about getting paid to learn.
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:What do exactly do I mean by that?
62
:And here's the truth.
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:It's going to be pretty rare for
you to get paid to learn data unless
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:you are employed in a data position.
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:And that kind of seems like a chicken
or the egg thing where it's like, or
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:how am I going to get paid to learn
data unless I have a data position?
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:Well, I did a position.
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:I probably already know data.
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:And that's only half true.
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:The truth is there's actually lots of
data jobs where you don't have to know.
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:All that much.
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:You definitely have to know something,
but you don't have to know everything.
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:So it's like, there's data jobs
out there where you only have to
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:use Excel, or you only have to use
Tableau, or you only have to use SQL.
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:You don't need to learn Excel,
SQL, Tableau, Python, R,
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:JavaScript, Power BI, SAS.
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:all these different tools,
it's not going to happen.
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:It's impossible to learn all
those things and it's going
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:to take you way too much time.
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:So instead you can just learn the basics.
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:You can just learn one and then get paid
to learn the rest of those on the job.
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:And you might be thinking,
Avery, I don't believe you.
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:Like how the heck, why are these
companies going to hire me?
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:Why are they going to pay
me to learn these things?
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:And it's actually very
common in the data industry.
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:Companies want their analysts.
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:To learn and improve.
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:And it's really a win win for everyone.
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:If you want to look at it optimistically,
it's very positive for them because you
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:are improving and they're excited to have
you improve and they're excited for you
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:to continue to add to their organization.
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:If you want to look at it cynically,
you can think of they're hiring
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:you underqualified and they're not
going to pay you as much because you
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:don't have all the requirements or
you don't have all that experience.
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:And it's actually cheaper.
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:To hire you and train you than
it is to hire someone who already
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:knows and who's already qualified.
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:They're just not going to bump you up
nearly as much when you get qualified
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:as they would hiring qualified.
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:That's a cynical way of looking at it,
but either way you want to frame it.
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:These companies want to teach you.
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:They want to help you improve.
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:And the truth is, if they didn't,
they would be screwed to be honest,
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:because data is always evolving.
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:Like it is impossible.
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:To be in the data space and stay stagnant.
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:If you stay stagnant, if you don't
learn, you're going to fall off.
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:And data is money.
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:They can't afford to not be performing
well in their data analytics division.
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:So they're going to help you learn.
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:So let's talk about the three
different ways that they're going
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:to help you learn on the job.
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:Number one, companies
will pay for your courses.
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:And this can happen in a
couple of different ways.
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:When I worked for ExxonMobil,
they honestly paid for
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:my learning all the time.
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:A very simple way that they'd pay for
my learning is everyone at the company
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:has a LinkedIn Learning account.
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:Basically, Exxon pays LinkedIn a
bajillion dollars a year for all of
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:their employees to have unlimited
access to all of LinkedIn Learning.
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:So instead of paying whatever the 40
bucks a month it is to have access to
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:LinkedIn Premium, including LinkedIn
Learning, you get that for free.
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:So when I was at Exxon Mobile, I took a
Power BI course, I took a stats course,
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:I didn't have to pay for any of them.
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:They'll also pay for maybe
like in person training.
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:So actually when I was at Exxon
again, I had the opportunity to go
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:to downtown Houston and attend a two
day seminar from the godfather of
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:data visualization, Edward Tufte.
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:In that training, I actually got all
four of Edward Tufte's books, and I
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:actually got to hear from him and learn,
and I took so many notes, and I became
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:so much better at data visualization.
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:And I didn't pay A dollar for
that training and actually
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:when I was at the training, I
still got my, you know, salary.
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:It's not like I had to take off
work to go to that training.
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:It was absolutely unbelievable.
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:Way number two that a company
will actually pay you to learn
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:is they'll pay for a degree.
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:A lot of the times this will be
a master's, but sometimes it can
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:be a bachelor's degree as well.
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:So this happened to me when I was at
ExxonMobil, they helped pay for my
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:master's in data analytics, even though
I already had a data job, they were
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:encouraging me to continue my education.
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:This actually occurred with one
of my students, Rachel Finch.
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:Let's listen to what happened to her.
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:You have a pretty fun announcement
in your learning journey as well.
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:You want to share with the audience?
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:Yeah.
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:So I started my master's in analytics
just a week ago now through Georgia Tech.
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:So I will be taking that
journey for a while.
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:But I'm really excited about that too.
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:And that was one of the, you know,
negotiation points is after six months,
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:my company gives a really large stipend
towards education, which was just like
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:what I would have had at Anheuser Busch
is just a fraction compared to this.
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:So it really am getting paid to learn
that and in downtime on my job, they
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:promote like the LinkedIn learning
courses, get to watch a bunch of
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:tutorials and Tableau and Power BI.
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:So.
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:Really what you say about getting
paid to learn is such a big thing.
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:Avery: And this is totally common.
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:A lot of the times companies
will pay for master's degrees.
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:A lot of the times you have to stay
at the company X amount of years to
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:get that full tuition reimbursement.
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:But this is a great option, especially
if you want to get a master's degree.
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:The third way that a company will
pay you to learn on the job is
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:you just will learn on the job.
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:Like that's just part of it.
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:Like you cannot do your
job without learning.
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:And so I'm actually kind of embarrassed
to admit this, but when I started my
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:data job, I didn't know SQL at all, but
obviously I had to figure out how to use
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:it because they were using it on the job.
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:And so I kind of just figured it out.
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:Like I had some, my teammates helped
me and show me, Oh yeah, this is
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:how, you know, you write SQL code
and your teammates, your peers,
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:they're more than willing to help.
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:And of course you can just use Google,
any of the free resources that we talked
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:about earlier to be learning these things.
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:Instead of learning them on your own
time and on your own dime, you're
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:learning them at work, at a work
computer, at your desk, on work hours,
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:and man, that clock is ticking and you
are making some cash along the way.
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:So all this to say, my philosophy
is let's get your foot in the data
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:door as quickly as possible by
only learning the bare minimum.
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:Minimum, the basics, because you can
spend the rest of your life learning
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:Python, learning machine learning,
learning D3, learning data visualization,
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:whatever it is, mastering SQL, even
like that stuff takes a lot of time
185
:and you don't have a lot of time.
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:You don't have a lot of money.
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:We got to get you in making more
money as quickly as possible.
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:So that way you can
provide for your family.
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:You can spend on yourself, treat
yourself, go on a vacation.
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:Like we need you learning on the
company dime as soon as possible.
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:And the way that you do that.
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:is by learning the bare minimum
and landing a data job as quickly
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:as possible and then getting paid
to learn the rest on the job.
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:That's actually my whole philosophy behind
my bootcamp data analytic accelerator
195
:is like, I want to teach you the bare
minimum that you need to land a job.
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:So we focus on Excel, SQL, and Tableau.
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:We build projects, we focus on
networking, and we're trying to get
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:you a job as quickly as possible so
you can learn the rest on the job.
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:If you're thinking, Avery,
how the heck do I do this?
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:I understand.
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:I want to do it, but how do I do it?
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:Well, I have good news.
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:I encourage you to sign up for my
free data career newsletter, where
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:I share strategies on how to do this
every single week, all for free.
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:And if you're ready to start learning
the basics, I suggest that you start with
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:this episode here on what data skills
you should know and how to get started.
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:I'll have that linked in the
show notes down below as well.
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:Good luck to you guys.
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:And let me know how I can help
in the comments down below.