Blending Traditional and Digital Media into Effective Marketing Strategies with Mary Ann Pruitt

Artwork for podcast Business Confidential Now with Hanna Hasl-Kelchner

Episode 4 • 19th October 2023 • Business Confidential Now with Hanna Hasl-Kelchner • Business Confidential Now with Hanna Hasl-Kelchner

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Blending traditional and digital media sounds like a great way to get the best of both worlds and the biggest bang for your marketing budget.

But how do you do that? Especially when all the hype is about TikTok and click this and click that. Well, buckle your seat belt because today’s guest has some answers for you.

What You’ll Discover About Blending Traditional and Digital Media:

* Clarity about the different media categories.

* The advantage of blending traditional and digital media.

* How small businesses with limited budgets can target their spending when blending traditional and digital media.

* Key questions to ask when selecting an agency to partner with when developing a media strategy.

* How to know if your marketing strategy is effective.

* And MUCH more.

Guest: Mary Ann Pruitt

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

Her hard work and savvy strategy skills have led Mosaic to year-over-year growth, and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media.

Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions and legal and professional services businesses along with many others. She is passionate about passing on the experience that she has gained onto eager professionals looking for actionable marketing tips.