What to do when you’ve got more interesting things to say than you’ve got time to say them (which is always) …

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if you care for what you do, you’ll always have more interesting things to

say than you've got time to say them.

Of course speeding up is not an option if only because when times

eventually up, you still won't have told me everything despite speeding up.

Now here's a thought.

If we can't tell them everything anyway why not turn this into a feature?

Let's slow down and spend all of our time on one thing, just

one thing and make it the most interesting thing of your content.

So that we can invest all of our time to make our audience see that

this is indeed super interesting, super relevant and super important.

Using that approach, we will not be able to tell them

everything we could tell them.

But by making them care for what we did tell them we achieved

something way more important.

We bought us more time.

If we manage to make them care, they will beg us to continue the conversation.

They might even invite us to a follow up meeting with more in-depth conversations.

So, when time is scarce, and it always is scarce, then don't just

fill it up but use it wisely.