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if you care for what you do, you’ll always have more interesting things to
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say than you've got time to say them.
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Of course speeding up is not an option if only because when times
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eventually up, you still won't have told me everything despite speeding up.
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Now here's a thought.
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If we can't tell them everything anyway why not turn this into a feature?
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Let's slow down and spend all of our time on one thing, just
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one thing and make it the most interesting thing of your content.
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So that we can invest all of our time to make our audience see that
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this is indeed super interesting, super relevant and super important.
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Using that approach, we will not be able to tell them
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everything we could tell them.
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But by making them care for what we did tell them we achieved
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something way more important.
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We bought us more time.
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If we manage to make them care, they will beg us to continue the conversation.
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They might even invite us to a follow up meeting with more in-depth conversations.
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So, when time is scarce, and it always is scarce, then don't just
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fill it up but use it wisely.
