Advertorial landing pages are a powerful format for paid traffic…
First, because they give you access to ad platforms that literally REQUIRE the first page someone lands on to look like editorial…
Also, because they play a sneaky little trick on our minds, and slip past the “this is advertising” filter that often causes readers to disengage before they give your message a chance.
And so it can pay, as a copywriter or marketer, to have the advertorial format as a tool in your toolbelt.
But what makes a good advertorial work?
How do you write them?
What do you need to know to find success with advertorial landing pages?
Well, that’s the topic of today’s in-depth Mailbox Monday episode…