In this episode, Kiley talks with Jackie Hermes of Accelity Marketing. Jackie bootstrapped her company from 0 to 7 figures with no partners and zero funding. Jackie shares what she has learned with her fellow entrepreneurs and marketers in a variety of formats, from keynote speeches to tactical breakout presentations.
Jackie shares her business challenges, experiences in the pandemic, and what strategy she used to face it. Tune in to this episode to learn more about Jackie Hermes.
05:21 – I think that I had to get even more honest with my employees during Covid and I was kind of forced to. We lost 40% of our business in the 1st two weeks of Covid.
08:56 – We are doing this as fairly as possible so there were some people that had more work and some people that had less work and we’re all going to take this hit together.
16:14 – I definitely think that being transparent shows people that you do respect and value them. And most companies don’t care.
22:10 – I think we assign positive intent to ourselves and to our own actions and we give ourselves passes for the way that we communicate and the way that we behave because we have good intentions but then we do not do the same thing for other people.
35:14 – I think it's important to show up the same way everywhere and be the same person everywhere.
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Jackie Hermes is the CEO of Accelity, a Milwaukee, Wisconsin-based agency that helps software-as-a-service (SaaS) startups get to revenue and grow faster, and an original founder of Women’s Entrepreneurship Week. With over 85,000 followers on LinkedIn, Jackie sparks discussions about the daily life and challenges of growing a bootstrapped company, her adventures in personal development, and a lot more.
Jackie mentors student startups via The Commons and female professionals via Building Brave, is an advisor with Golden Angels Investors, and coaches numerous early-stage startups. In addition to her professional involvement, Jackie is an adoptive foster parent and is hopeful she will have hobbies outside of working in the near future (ha!).