Shownotes
Welcome to another episode of the Deeply Rooted Podcast! In today's discussion, we will dive into one of our favorite topics - launching. Launching can be exciting and challenging whether you're a seasoned entrepreneur or just starting out. Join us as we explore three key things not to skip after your launch that will help you establish market research, gain valuable insights, and set yourself up for success in future launches.
Key Takeaways
- [00:01:13] Launching is an energy-intensive process that requires effort and vulnerability.
- [00:02:29] The debrief after a launch is crucial for extracting valuable insights.
- [00:03:46] The first launch is often the hardest but provides important lessons for future launches.
- [00:05:27] Downselling offers a great opportunity to increase revenue while giving customers a taste of your product or service at a lower price point.
- [00:08:23 ] Post-launch surveys are essential for gathering feedback from both buyers and non-buyers to understand their reasons behind purchasing decisions.
- [0:09:55 ] Analyzing launch metrics helps identify areas of improvement and determine what worked well during the launch
-[0:11:10) A holistic approach to launching on multiple platforms (email marketing + social media) increases reach and engagement with potential customers,
-[ 12:25] Celebrate small wins even if they don't meet initial expectations. Success takes time!
Additional Resources :
Meet Your Hosts
Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.
Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .
Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.
Connect With Us:
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>
Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure
Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>
_________________
Hang Out & Say Hi!
Transcripts
Hello and welcome to another episode of the Deeply Rooted Podcast.
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I am here with Jess, and today
we're gonna be talking about one
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of our favorite topics launching.
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So there's gonna be a lot of things that
are inclusive of a launch, but we're
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gonna be really like narrowing down into.
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Three specific things not to skip in your
launch specifically after your launch.
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This is really gonna help you establish
market research, pull out key insights
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and do a whole bunch of things for
the next time you launch that program.
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So you're ready, Jess?
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Jessica: Yes.
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So I don't know how you feel
about launching, but I actually.
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rachel_1_01-25-2024_131000: I hate
launching, but I think it's because
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I launched so much with my own
clients and it is so much effort.
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Like I will not ever say
that it is something that you
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can effortlessly pull off.
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There's so many moving pieces into it
and I just, we always neglect our own
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businesses, so I'm always a little more
hesitant to launch for my own 'cause I
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don't have a lot of those support pieces.
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So not a big launcher over here.
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Track 1: No, I was
specifically talking about it.
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I love launching for other people.
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I do not like launching myself.
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And I think that's the
case for everything.
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'cause I've talked about this before, but
when you're launching a new product or
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an existing product and you're putting
something out, you're something out there.
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You're gonna get a ton of nos just based
on like benchmarks for conversions.
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What are we gonna, we'll talk about these
deeper when we get to the analytics of
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things, but you're gonna get a lot of nos.
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So it's a lot of putting yourself
out there energetically to be.
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It's publicly because nobody knows
at the end of the, your team, like
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how many people are buying, but
it's like you feel exposed, you're
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putting , something that you've worked
really hard on out into the world.
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And whether you're.
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Viewing your launch as a success or not?
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It's a lot of exposure.
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It's a lot of energy expenditure.
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And a lot of times once a launch is
over, my clients don't wanna look
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at it, don't wanna talk about it,
don't wanna do anything about it.
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Again, they just want it to be over.
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And I think that is one of the number one.
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Can make when launching because
there is so much magic in the
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debrief and what you do post-launch.
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rachel_1_01-25-2024_131000: Yeah.
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Completely.
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And it is one of those things like
I think it's standard for people
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who maybe launch without launch
support, like either me or you, and
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they completely skip over this part.
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But I think I hope that as you're
listening to this, if you've
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launched before or if you are
thinking about launching, you can
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see the value in what these three
components give to your next launch.
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I always tell people your first
launch is going to be the hardest.
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You're introducing new
concepts to your audience.
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You are introducing new products.
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There's a lot of people.
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Like buyer behavior changes
every quarter, every month,
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like every year kind of thing.
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And there's a lot of people who will
literally just say, I'm gonna wait
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to see how it goes for these people.
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One that's part of your own
marketing, to show off how that
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transformation's happening inside of
the container or after the program.
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But really like understanding
the first launch is the hardest,
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but once you get these key in
insights, the second launch is like.
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It's so much better because
you're like building on something
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that's already been established.
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Track 1: Yeah, and that
reality is not talked about.
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I got an email in my inbox yesterday
and it was like, launch your offer
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in a day, and so many people talk.
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The offer out into the world.
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There's no one talking about
okay, now it's out there.
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Now what I, what am I gonna do?
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But the truth is, even if you've
gained no financial revenue,
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hopefully you gained a little bit.
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But even if you didn't do any of it,
you still gained a ton of momentum.
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You probably increased your engagement.
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You probably added
subscribers to your list.
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You probably added followers, and now
you've got this momentum, these people.
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By the next time, and Rachel and I
always talk about how many like touch
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points the customer needs with you.
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If it's someone that discovered you
during that first launch, chances are
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that you haven't touched them, that,
what is it, eight to 13 times that
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they're what was 12 to 14 times that
they, that you need to be able for them
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to be able to invest in that offer.
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Launching again is so important.
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So in this episode, we're gonna talk
about the three things that we think
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you should do after your launch, and
three things that we would suggest
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you don't do after your launch.
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So we're gonna talk about the three
things that we really think you should
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do after your launch first, and then
we'll talk about what not to do.
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rachel_1_01-25-2024_131000:
Yeah, so let's start with
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something that I think a lot of.
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Of people miss from an
opportunity standpoint.
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And this is like the down sell.
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This I say goes first once
you're like post-launch.
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There's a really interesting chapter
inside of influence one of my favorite
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marketing books where they talk about
if you like ask somebody, you say,
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Hey, can I have a hundred dollars?
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And people's initial reactions are like.
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No thank you, or no, I don't
have a hundred dollars.
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They're like, oh can I
at least have five then?
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And they're like, yeah, I have five.
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That's more manageable.
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There's a lot of that knowledge
in the levers of influence when
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it comes to marketing as to
why downsells work really well.
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And so if maybe you had
somebody that was like.
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On the fence wanting to invest, but like
that initial transaction felt too much.
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The downs sells an opportunity, one to,
increase your revenue from the launch,
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but also to give them a taste of the
experience to be like, oh, okay, great.
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Now I'm dipping my toe into
the waters of your offer, and
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can move on to the next thing.
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Track 1: Can you give some
examples of downsells?
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Just because I feel like
a lot of people get stuck.
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I have my big offer.
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What's something that I can
give them that's still valuable,
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but not the same thing as my
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rachel_1_01-25-2024_131000: Yeah, so
if we're, let's say we're launching a
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program for you, Jess, and it's gonna
be something that's like hands-on
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support or maybe a group container
where they get access to you every
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once in a while and they're like.
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I don't know if I need that
much support in my business.
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I don't even know, all of this stuff.
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A down sell to that
would be like a template.
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Something that is less
than a hundred dollars.
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That feels oh, okay, let me just
try to do it myself first to prove
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myself wrong in the objection that.
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I can, I don't need the support
or I do need the support,
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whatever that looks like.
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So it is like a ladder step down.
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And if you've built out your customer
journey in a way that is logical and you
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have resources that can act as a tripwire,
can act as one-off paid resources, you
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can easily offer a discount to something
along those lines, like a template that
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can really kind of convert effortlessly
in the scenario of a down sell.
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Track 1: Alright, so then our next
thing is one of my favorite things.
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I love a.
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rachel_1_01-25-2024_131000: Yes.
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Track 1: I have surveys all over.
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I have surveys after you
opted to my email list.
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I have surveys if you buy, I
have surveys if you don't buy.
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I think getting feedback from your
customer and from the people that are
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interacting with you are so important.
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So talking about the two like post
launch survey, I love to embed a.
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Post buyer survey immediately on
that thank you page, if someone has
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purchased, not only is, are those
people super engaged because they
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just gave you their hard earned money,
so they're gonna be more likely to
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answer this and answer it truthfully.
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This can give you a lot of
good intel if you're still
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like mid-launch to be able to.
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Any like small pivots or changes or
maybe even pick up, sometimes they'll
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have like great little messaging tidbits
of like why they decided to buy that
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you can actually use in your marketing.
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So that is one survey that I think you
should definitely have during your launch.
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. And then second survey is the, post launch
survey that you would send to anyone that
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maybe opted into your launch or clicked
through to your sales page but didn't
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buy this one, you might be a little
more hesitant to send, because again,
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it's gonna be like rejection, people
are gonna tell you why they didn't buy.
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But you can also gather
a lot of good insights.
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I think pricing is something that , is
the number one thing that people.
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Who are launching in their head will say
is the reason that people didn't buy.
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But really that's not the case.
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And actually in the post-launch
surveys that I send, I say, aside from
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the price, what are three different
reasons why you didn't purchase today?
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Because usually there's a deeper
reason why people didn't invest,
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maybe timing, and maybe they didn't
completely understand the offer.
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They may think they're not ready
for the offer, that sort of thing.
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rachel_1_01-25-2024_131000: Yeah.
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I think something to add to that,
because I literally have a client ask
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me this today as we're putting together
her post-launch survey was like, is
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the ask of who do I send this to?
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I typically send segment this
down a little bit further.
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I don't do everybody that's
received the entire launch
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emails or anything like that.
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If you're doing a full list
send versus like a launch list.
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I typically try to get feedback
from the most engaged people with
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the launch that didn't convert.
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So this is typically people
who had visited the sales page.
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It's really powerful if you have.
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An email platform or a marketing
platform that can tell you these
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things, that can track your visits.
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So anybody that visits the sales page,
anybody that , opens and clicks one of
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the emails and engages in it that way.
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That way you're gonna get the most
valuable feedback from the people who
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are actively lurking but didn't convert,
which I think is like the lowest
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hanging fruit for conversion there.
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And I totally agree about
what Jess said about price.
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I think you can have that initial
assumption and you can easily allow them
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to ask or to answer that in the survey.
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'cause if you're not sure on the price
and you just put a number out there.
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It can be validating to be like, Ugh,
I knew price was gonna be an issue.
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And then that people are saying price.
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But I think it's also one of the
biggest things that I've seen is
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like timing, which is like kind
of what Jess was talking about.
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I've seen a lot of feedback say,
oh, I just joined another program.
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I didn't think this would like, I'm
gonna wait to see how that program goes.
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That stuff is completely
out of your control.
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And if this is your first launch and
you have an emotional like connection
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to it, it's so easy to get down on
yourself and be like, oh, I must not
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have had the right messaging, or I must
not have had, some level of components
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put together, blah, blah, blah.
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No, sometimes it's literally that it
just didn't align with that person's
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budget with that person's current
investments, and that's okay.
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We want that feedback so that we can,
one, validate we did everything we could.
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Two, we'll still keep them on the
launch list and then three, just make
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sure that we're capturing feedback
is one of the most important things
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for improvement of the next round.
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Before we jump to the next
question, what is your favorite
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post-launch survey question to add?
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Track 1: I only do that one.
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I only do one.
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'cause I feel like they've already gotten
all of these sales, so I only ask one.
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And it's just, gimme a reason
why you didn't buy and.
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All of the reasons why we think
that person didn't buy, and we
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always leave it open for them to
reply back and let us know as well.
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And a lot of people will just
reply back and be like, oh, I
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was really excited about it, but
just not the right time for me.
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Or something like that.
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And I think like a way to pump yourself
up after a launch, just to be able to
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get those emails from those people that
they, yes, they are actually interested.
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There's nothing wrong with you,
it's just not the right time.
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rachel_1_01-25-2024_131000: Yeah,
so I take a different approach.
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I do four questions in there.
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And like typically they're very short
answer questions, so it's like, what is
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the number one reason you did not invest?
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The second question, what would
make like investing an absolute
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no-brainer in the future?
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And then another one of if
this wasn't right for you.
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Maybe what else can I talk about?
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Just for like extra content ideas and
to see just a general pulse on like
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where the audience is at that, those
three questions and even what you're
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saying, it's all the same like feedback.
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It's all the same response
that we're capturing.
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We're just cataloging it in a different.
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Way so that we can, shuffle
through it a little bit.
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And I always do a little fun chart
where I'll take money objections, I
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guess the number one, I'll make them
like color coat them and filter it.
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And then in my like we'll get to,
actually I'm going too far ahead.
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I'm like, I don't wanna in the debrief.
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Yeah and the debrief, it's
so fun to look at this.
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I say fun 'cause I'm such
a data nerd, but yeah.
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Track 1: Now we'll move into our
third thing, and it is, you should
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be completing a launch debrief.
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So in this section we're gonna
just walk you through what
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our launch debrief look like.
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I'm sure Rachel and I have a little bit of
different processes, but I can guess that
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both of them start with metrics and really
your launch metrics you should be tracking
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throughout your launch so that you can
make any pivots and shifts as needed.
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But you definitely wanna have a
recap of these metrics as well.
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So what are some of the numbers
that you're looking at for as
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you're looking at launch analytics?
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rachel_1_01-25-2024_131000: The first
thing I'll do is just extract everything.
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So emails, landing page visits.
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Where the traffic flow was going.
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If you have Google Analytics on your page,
you can easily build these reports to.
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Say to saved views and stuff, but
I always get everything out on one
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page just for the sake of I've seen
it in like my clients where their
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emails are the high engagement.
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They have 5% click-through rates, 70
plus percent open rates, but we're
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still seeing a conversion issue.
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It tells us it's not the emails, it's.
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A landing page landing or
it's the checkout experience.
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And so really having that clarity on
what is performing above benchmark
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and what's meeting the goals and
what's not, is like the whole goal
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to see everything in one place.
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What
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about you?
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What's on your.
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. Track 1: Same thing.
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I have a visual funnel where we can track
that journey that the buyer is taking and
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see like where the conversion rates are
falling off, whether it be email, and
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then we're check tracking individual,
email performances as well because it's
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always fun to see when like one pops up.
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You're, oh, that messaging
really resonated.
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Maybe we need to pull that sales
page if it's not there already.
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Or, to give a real life example, we
noticed during the last launch, we
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had one particular email talk about,
testing that was offered for one of my
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dietician clients, and it was like a
10% click rate where they were clicking
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through to see what the testing was.
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And I was like, oh, they
really want testing.
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And this was like an add-on offer to this.
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And what we ended up doing is
weaving on that test into the
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offer, the next launch, go around.
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And even though the offer was
more expensive, more people bought
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because that was the part that they
wanted, they didn't wanna add it on.
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They wanted it to be included.
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rachel_1_01-25-2024_131000:
Yeah, so I think that's like
284
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absolutely key to show like.
285
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That the improvements of the launch,
don't just live in the feedback, but
286
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it lives in the actual buyer behavior,
which is why that those analytics and
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the metrics are so powerful because
just sitting there and looking at
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feedback can tell you one thing, but
actually seeing the true behavior.
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It's one of the funniest things.
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'cause before a launch you'll have a
lot of people like, I'm so interested.
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I'm on the wait list.
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I can't wait, I can't wait.
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And then you actually launch
and people don't convert.
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And so they're saying one thing but
not doing another, which is where
295
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that data comes in to marry the
what they say they want and what
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they're actually responding to.
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00:17:00,512 --> 00:17:03,232
So I think that's if you're
hesitant to get into the
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data, like it's so insightful.
299
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If you just like.
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Look at it.
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If you just come at it with an open mind
and just understand that your subscribers
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00:17:13,422 --> 00:17:17,712
are behaving differently than what
they're saying and there's a reason why.
303
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Track 1: Yeah.
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Yeah.
305
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So aside from quantitative data and
metrics, I also like to look, during the
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debrief, I send a, if there is a launched
support team that we're working with, I
307
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send a short little survey out to them.
308
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What felt good about this launch?
309
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Where did you get stuck?
310
00:17:34,795 --> 00:17:38,200
What ideas or issues did you
know came up for you during this?
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So that we can include
all of that as well times.
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00:17:42,280 --> 00:17:46,720
Too, we can smooth out things like
operationally because if something goes
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awry operationally during a launch, it can
affect the energy of the client as well.
314
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So we wanna try to refine
that as much as possible.
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The next go around and make
this process as smooth as
316
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possible for everyone involved.
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Because I'm sure you can be more creative
or when you're not in that like reactive.
318
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Fight or flight mode
you just perform better.
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So my goal as like a launch manager is
to remove the friction from everyone's
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job as much as possible so that everyone
can show up from the client to the
321
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support team as their best self.
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I also like to look at like
qualitative data from the client.
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Like how did it, I know we talk about
how did it feel for them as well.
324
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So asking now what part did they
enjoy, if there was, a live component.
325
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Did they like showing up
for the challenge every day?
326
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Did they like doing the webinar?
327
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Like what part of that felt
good and what didn't feel good?
328
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And a lot of times too, I'm not in there.
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Instagram like dms, but a lot of
like direct feedback that they were.
330
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rachel_1_01-25-2024_131000: Yeah,
I think it is really interesting
331
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'cause when I work with my clients,
like obviously I'm specialized in
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the email marketing automation space.
333
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However, we don't approach
launches in that way.
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We approach them very holistically,
like we plan social content, we talk
335
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about how you need to be on social.
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As well.
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And I think there's one of those things
that even in the launch recap, if
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you see, 'cause I'll have them pull
all of their like story views, post
339
00:19:16,425 --> 00:19:22,665
analytics and all of that, and to see
the engagement parallel to the social.
340
00:19:22,815 --> 00:19:25,535
You just see that your
buyers are behaving.
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Like they're consuming on both channels.
342
00:19:29,170 --> 00:19:33,570
Like they're putting questions in
the q and a slides on the stories.
343
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They're engaging and asking
questions , in the comments.
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All of that stuff is really.
345
00:19:40,375 --> 00:19:44,125
Interesting to see 'cause it does
bridge and I've seen a lot of people
346
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who try to just do an email only launch.
347
00:19:46,795 --> 00:19:52,885
But unfortunately, like leaning into
multi like platform launch is like easier
348
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than just existing entirely on one.
349
00:19:56,245 --> 00:19:59,385
Just for the sake of
that's how buyers interact.
350
00:19:59,415 --> 00:20:03,285
That's how your customers are
consuming and making their
351
00:20:03,285 --> 00:20:05,835
decisions is on multiple platforms.
352
00:20:06,105 --> 00:20:10,725
And so when you exist only on one, it
really does a disservice to the reach of
353
00:20:10,725 --> 00:20:13,730
your launch and just the success of it.
354
00:20:13,735 --> 00:20:17,930
So I always try to encourage people
if you can do social components, even
355
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if it's just showing up and answering
questions, that's better than expecting
356
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your list to carry the entire burden.
357
00:20:25,548 --> 00:20:25,908
Track 1: Yeah.
358
00:20:25,908 --> 00:20:26,178
Yeah.
359
00:20:26,178 --> 00:20:29,493
And I love to pull because I've
started including Instagram handles
360
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on most of my clients' opt-ins.
361
00:20:31,263 --> 00:20:34,353
I dunno how you feel about that, but
you can, lemme know your opinion.
362
00:20:34,353 --> 00:20:37,653
But I love to be able to like,
give that information to the
363
00:20:37,653 --> 00:20:40,173
client Hey, this person clicked.
364
00:20:40,428 --> 00:20:41,838
To the sales page.
365
00:20:41,838 --> 00:20:45,708
If you've had any interaction with her
on social, maybe follow up because she's
366
00:20:45,708 --> 00:20:49,368
definitely on the warmer side and she
might just have a little more questions.
367
00:20:49,368 --> 00:20:53,338
So I'll send click reports to my
clients , especially if a launch
368
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isn't performing organically.
369
00:20:54,978 --> 00:20:57,558
'cause I think we talked about this
before, it's gone to the days where
370
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you can like post and everyone buys.
371
00:20:59,228 --> 00:21:00,458
People are gonna need that.
372
00:21:00,458 --> 00:21:04,418
Like one-on-one interaction
to build that trust with.
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One way that I'm like weaving it.
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rachel_1_01-25-2024_131000:
that was the three things to do.
375
00:21:08,930 --> 00:21:11,720
Now let's move on to the
three things not to do.
376
00:21:11,720 --> 00:21:15,130
Track 1: Okay, we're gonna be
really quickly on this, but number
377
00:21:15,130 --> 00:21:20,410
one, don't create a new offer, as
Rachel stated in the beginning.
378
00:21:20,570 --> 00:21:24,380
It's gonna take a couple of times to
gain traction and momentum and usually
379
00:21:24,590 --> 00:21:26,605
your first launch isn't going to go.
380
00:21:27,770 --> 00:21:29,270
You're not gonna blow it out the water.
381
00:21:29,330 --> 00:21:32,330
Hate to break it to you based on
what you've seen on the internet,
382
00:21:33,440 --> 00:21:38,180
but like very rarely I've done
like 50 launches at this point.
383
00:21:38,180 --> 00:21:38,990
Probably more than that.
384
00:21:39,380 --> 00:21:43,280
Very rarely have I had anyone do like
over a hundred K on their first launch
385
00:21:43,340 --> 00:21:47,040
and nor do you really want to, because
if this is your first time launching a
386
00:21:47,040 --> 00:21:51,030
product, like you probably don't have the
backend onboarding and support systems
387
00:21:51,030 --> 00:21:55,575
for you, like completely blow muchly.
388
00:21:55,995 --> 00:21:56,895
Tear this up.
389
00:21:56,895 --> 00:22:01,695
So typically we're seeing people
like after their third or three to
390
00:22:01,695 --> 00:22:04,035
five launches really see success
391
00:22:04,102 --> 00:22:07,102
rachel_1_01-25-2024_131000: I'm gonna add
a little asterisk in there because Jess
392
00:22:07,102 --> 00:22:08,992
said a hundred K on your first launch.
393
00:22:09,202 --> 00:22:14,012
She works with a lot bigger audiences
than maybe some people listening here.
394
00:22:14,012 --> 00:22:15,392
So even if you only get.
395
00:22:15,882 --> 00:22:19,872
One or two conversions, whatever
that monetary price point is
396
00:22:19,872 --> 00:22:22,842
for yours, that's still average.
397
00:22:22,842 --> 00:22:27,642
Like it's still one of those things
that the traction, especially with a
398
00:22:27,642 --> 00:22:32,687
smaller audience, takes so much time
to develop because you have less people
399
00:22:32,687 --> 00:22:35,492
less numbers to turn the ni the dial on.
400
00:22:35,782 --> 00:22:37,162
And a little asterisk in there.
401
00:22:37,162 --> 00:22:39,052
'cause you're like, this is my
first lunch and I'm only trying to
402
00:22:39,057 --> 00:22:42,677
get to 10,000, still, it depends on
403
00:22:43,037 --> 00:22:43,817
certain things.
404
00:22:43,817 --> 00:22:48,197
There's a lot of nuance in audience
size, engagement rate, and all of that.
405
00:22:48,250 --> 00:22:48,540
Track 1: Yeah.
406
00:22:49,177 --> 00:22:51,547
rachel_1_01-25-2024_131000: Really just
having that compassion with yourself
407
00:22:51,547 --> 00:22:53,827
that like first time launches aren't.
408
00:22:54,432 --> 00:22:57,432
Massively successful, but
get to the second one.
409
00:22:57,432 --> 00:22:59,532
Get to the third one is absolutely key.
410
00:22:59,712 --> 00:23:02,532
Don't trash your offer and say restart.
411
00:23:02,532 --> 00:23:06,182
'cause then you're going back
to first launch blues and you're
412
00:23:06,182 --> 00:23:08,852
gonna be experiencing the same
thing over and over again.
413
00:23:10,015 --> 00:23:12,895
Track 1: Yeah, so it's really important
to set yourself up realistically.
414
00:23:12,895 --> 00:23:17,545
And so one of the exercises that I do
pretty much on discovery calls, 'cause
415
00:23:17,545 --> 00:23:21,775
I want people with realistic hopes
and dreams coming into my launches.
416
00:23:21,805 --> 00:23:23,575
'cause one I'm a big investment.
417
00:23:23,975 --> 00:23:27,825
And I wanna make sure that, they are
aware that they may not see ROI this
418
00:23:27,825 --> 00:23:31,875
first go around, but they will get a
process to help lead them through the
419
00:23:31,875 --> 00:23:34,925
next go Rounds is doing that launch goals.
420
00:23:34,925 --> 00:23:38,525
So taking your email list and I guess
we, I say usually between one and
421
00:23:38,525 --> 00:23:41,975
3% of what's on your email list is
what you're gonna expect to buy.
422
00:23:42,245 --> 00:23:45,445
I dunno if those metrics are
what different than what but I
423
00:23:45,445 --> 00:23:49,615
think that's setting up yourself
from a realistic expectation
424
00:23:49,722 --> 00:23:54,462
This is supposed to feel fun and set
yourself up with realistic goals from
425
00:23:54,462 --> 00:23:59,562
the expectation, and just know that you
probably just did something that not a lot
426
00:23:59,562 --> 00:24:04,692
of people have done or have the guts to
do, and that deserves to be celebrated.
427
00:24:04,944 --> 00:24:08,434
rachel_1_01-25-2024_131000: Yeah, and
also the person that you're beating
428
00:24:08,439 --> 00:24:11,584
yourself up on that they didn't
convert or they didn't do that.
429
00:24:12,244 --> 00:24:13,294
They're a human.
430
00:24:13,344 --> 00:24:18,024
There's things going on in everybody's
lives that even when you're inundated
431
00:24:18,024 --> 00:24:23,124
with beautiful marketing messages and
a perfectly crafted launch strategy
432
00:24:23,394 --> 00:24:28,254
can still come up with a reason why
they're not ready in all of that.
433
00:24:28,254 --> 00:24:34,194
So there's a lot of, removal of
the human existence from launching.
434
00:24:34,194 --> 00:24:38,304
When you're just looking at it from a
norm, like a numbers perspective, but when
435
00:24:38,304 --> 00:24:41,934
you are looking at your launch list and
being like, why aren't y'all converting?
436
00:24:42,264 --> 00:24:47,274
Realize that we live in a very chaotic
time and there's so much going on in the
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00:24:47,274 --> 00:24:50,544
world that there can be so many factors.
438
00:24:50,544 --> 00:24:51,934
And give yourself grace.
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00:24:51,934 --> 00:24:57,574
Give your list grace if they don't perform
the way that you had calculated them too.
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00:24:57,574 --> 00:25:01,324
Track 1: Then our third thing is
don't go changing everything at.
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00:25:02,974 --> 00:25:03,574
At once.
442
00:25:03,664 --> 00:25:08,164
So use what you've learned from your
data, from your customer's behavior,
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00:25:08,164 --> 00:25:13,889
from your survey, and pick the lowest
hanging fruit, the biggest opportunity
444
00:25:13,889 --> 00:25:18,029
and tweak that because if you change
everything at once and your results aren't
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00:25:18,029 --> 00:25:21,979
what you think they're gonna be then
you're not gonna know what worked, what
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00:25:21,979 --> 00:25:24,939
didn't work, and it's be a sloppy miss.
447
00:25:25,066 --> 00:25:25,426
rachel_1_01-25-2024_131000: Yeah.
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00:25:25,426 --> 00:25:28,726
And then the only thing to add to
that is just document everything like.
449
00:25:28,726 --> 00:25:33,076
Take the time to understand what
changes you're gonna make.
450
00:25:33,346 --> 00:25:37,966
I always say to document from a
very scientifical perspective is
451
00:25:37,971 --> 00:25:41,691
put up like why you think you're
making this change what you hope.
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00:25:41,726 --> 00:25:44,006
To make, like to make the shift there.
453
00:25:44,186 --> 00:25:48,146
That way you're making these changes
with intention and you're not just saying
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00:25:48,146 --> 00:25:50,906
I'm gonna change the sales page just
'cause I wanna change the sales page.
455
00:25:50,956 --> 00:25:54,166
Really go into it and say, Hey,
we saw an issue on the sales page.
456
00:25:54,346 --> 00:25:55,606
I want to change this.
457
00:25:55,816 --> 00:26:01,126
It just helps you avoid going
crazy and making seven different.
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00:26:02,081 --> 00:26:05,861
Massive changes to a launch that
maybe only needed one to two.
459
00:26:06,191 --> 00:26:08,081
And then just have patience with it.
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00:26:08,081 --> 00:26:12,641
'cause I know launching is rough, but
the second launch is always the most fun.
461
00:26:12,641 --> 00:26:15,311
The second and third, like
just, you just gotta get there.
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00:26:16,669 --> 00:26:20,509
Track 1: I always say, business is a
science and launching is an experiment.
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00:26:20,509 --> 00:26:25,619
So treat it as such and remove
a much as much emotion as you
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00:26:25,619 --> 00:26:27,659
can, at least from the results.
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00:26:27,969 --> 00:26:28,509
jess--she-her-_1_01-26-2024_130707: Yes.
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00:26:28,599 --> 00:26:28,989
All right.
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00:26:28,989 --> 00:26:33,804
So we hope you found this helpful,
and until next week we are
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00:26:33,875 --> 00:26:34,355
Track 1: we're
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00:26:34,700 --> 00:26:35,000
for you.
