If you want to be happy in your business, it’s important you enjoy working with your clients and helping them with their problems. Many practitioners want to work as generalists because they think they’ll get bored only helping one group of people, and they’re scared of missing out on potential clients.

In this episode, I discuss what it means to pick a niche and how it can work for you:

• What's a generalist? (1:12)
• The space between generalist and niche (3:25)
• What's a niche? (4:06)
• What a niche isn't (5:45)
• Why niche (6:06)
• Choosing your niche (7:30)
• Make a decision on who you're going to help (9:52)
• 6-month marketing commitment (10:35)

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