In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t.

The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy.

Chapters:

1. 00:00 Intro
2. 06:23 Josh Gold's Journey in Direct Mail
3. 11:44 The Resurgence of Direct Mail
4. 18:03 Effective Strategies for Direct Mail
5. 25:29 The Humor Behind Pre-Sorted Bullshit
6. 33:34 Integrating Direct Mail with Omnichannel Marketing

Get in touch with Josh:

Josh's LinkedIn

Mentions:

Pre-Sorted Bullsh*t

Rick Rappey

RPM Direct Marketing

More About Postalytics:

Postalytics Website

LinkedIn

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