Join me as I speak with Michael DeLon, the Paperback Expert, about using books to position yourself as an expert in business.
Michael advocates for creating emotional connections through storytelling, focusing on long-term relationships, and delivering exceptional client experiences. He shares insights on team empowerment, guarantees his book services, and encourages connecting more with others.
I can't stress enough the enduring importance of values and relationship-building for long-term business growth. You're going to love this episode!
HIGHLIGHTS:
3:17 The Importance of Writing a Book for Your Business
5:19 Building the Prospect Journey and Client Relationships
9:40 Balancing Automation and High-Touch Client Experiences
11:33 The Value of Long-Term Relationships in Business
17:38 Emphasizing Client Referrals and Relationships
19:38 Leveraging Social Media for Relationship Building
28:35 The Process of Writing a Book with Michael DeLon
