In this episode of Small Business Owner 101, host Howard Wallpops sits down with digital marketing expert Jason Barnard, CEO and founder of Kalicube. They discuss practical strategies for small business owners to effectively navigate digital marketing and enhance their online presence without breaking the bank.

Key Topics:

Introduction to Digital Marketing:

• Importance of digital marketing for small businesses.
• Common challenges and misconceptions.

Jason Barnard's Insights:

• Jason's background and expertise in SEO and digital marketing.
• The fundamentals of brand SERPs and their impact on business visibility.

Starting Points for Digital Marketing:

• The Kalicube Process: A comprehensive system to simplify digital marketing.
• Importance of a clean and consistent online presence.

Leveraging Google for Digital Marketing:

• How to use Google search results to inform your digital marketing strategy.
• Analyzing competitors and industry trends for better decision-making.

Building Credibility and Trust:

• The significance of FAQs and answering common customer questions.
• Demonstrating credibility through reviews and third-party endorsements.

Long-term Digital Marketing Strategies:

• Creating content for the right platforms.
• Integrating SEO into your overall digital marketing efforts.

Actionable Takeaways:

• Clean Up Your Online Presence: Start by searching your brand name on Google and ensure your website and associated pages are optimized and consistent.
• Analyze Competitors: Look at the search results for your competitors to identify common strategies and platforms they use effectively.
• Create an Extensive FAQ Section: Develop detailed FAQs on your website to address customer queries, reduce support costs, and improve SEO.
• Focus on Credibility: Gather and showcase reviews from third-party sites to build trust with potential customers and Google.

Resources Mentioned:

• Jason Barnard's book: "The Fundamentals of Brand SERPs for Business"
• Kalicube Pro Platform