It can feel gross or sleazy to talk about your products or services when you're speaking at a summit. There are ways to do it that actually serve your audience AND make you feel good too! In this episode, we're exploring some of the ways to do that so you can make real sales when you speak at summits.

Learn more about booking more summits and making more sales at https://sellwithasummit.com/speakeredition/

Ready to create your summit speaking strategy? Go to https://virtualsummitspeaking.com!

Mentioned in this episode:

Summit Speaker Strategy Audio Training

If you want to learn more about summit speaking strategies and how you can use it to grow your business, jump over to virtualsummitspeaking.com. I put together a free audio training that you can take on the go in your regular podcast player!

Speaker Audio Training

Welcome to Virtual Summit Success.

I'm Jenn, founder of Virtual Summit Search, and you're in the right place

if you want to make the most of your virtual summit experience, whether

you're a host or virtual summit speaker.

Let's get going with your next step to virtual summit success.

You're listening to another snippet of a Sell With a

Speaker Edition session.

I'm talking about how to make sales when you speak at virtual summits - without

feeling gross or sleazy about it.

This is a question I get asked a lot at Virtual Summit Search and

it's one I work through with my clients a lot too, so without further

ado, let's just dive right in!

Alright raise your hand if you hate being salesy!

I...

can't actually see you, but you can let me know anyway.

Now I know that as a summit speaker, it can be really hard to ask for a sale

without feeling like used car salesman - or the cliche of a used car salesman.

So that is why I created Sell With a Summit: Speaker Edition.

And if we haven't met yet - hopefully we have by now - I'm Jenn.

I am the host of Sell With a Summit: Speaker Edition, and I also

run Virtual Summit Search where I empower summit hosts and speakers

to create more reach and impact through their one-hit-wonder events.

And that includes you, which is part of why I made this

edition of Sell With a Summit.

So I know that summit speaking can equal sales without being salesy.

It really can.

And I want to talk today about how you can do that: how you can talk about your

offers without sounding like a used car salesman, because that is just gross.

None of us wants to do that - you don't want to do that, I don't want

to do that, so let's find ways not to do that and yet still make sales.

So first, let's talk about how you can make sales through summit speaking.

So one of the first ways is through the all-access pass.

So that's typically where the host is offering a bundle - typically it

includes the replays of the sessions, maybe an workbook, transcripts, notes,

stuff like that - and they might also be offering an upgraded all-access

pass or the all-access pass in general may include speaker bonuses.

And so that's one way that you can get involved in that and hopefully make

some more sales through it too, because the all-access pass is a paid upgrade.

And when you're inviting people to a summit from your audience, like,

"Hey, I'm speaking at a summit.

I would love for you to join me," this is a great way to make it really

easy to sell the all-access pass.

Because say the all-access pass is $97 and you have a course that...

like, just a little mini-course that you're putting in there for,

say, $47, or you have a slightly larger course that would normally be

$147 that you're putting in there.

That means it's pretty much no-brainer for someone to buy that all-access

pass, because you can say, "look, if you've been thinking about getting this

course from me, then the all-access pass is only twice as much, but you're

getting so much more value than that.

Here are some other resources inside of there that complement

the $47 course that I've put in."

Or if it's the $147 course that you've put in, it's even easier because you can say,

"Hey, if you've been thinking about buying this course from me, now's your chance

to get it for not only less than you'd normally pay, but to get so much more out

of it and to help you take the next step beyond what this course will teach you."

That is a great way to make it so that you don't have to feel sales-y because

you're providing a ton of value through that all-access pass, but it also can

lead to more sales because when someone does buy the all-access pass - whether

it's through your affiliate link or not - then they will go and sign up for

your speaker bonus that you have put in there - that $47 or $147, whatever it

is course, ebook, whatever you decide to put in there; there's so many options.

They're signing up, they're getting on your email list,

they're getting into your circle.

And if you're not making them sign up in order to get access to that

normally paid resource, you need to start doing that because those are

qualified leads that are coming in.

Those are people who have put their money where their mouth is.

They have paid for something that you offer, because even if they didn't

sign up for the all access pass through your affiliate link, they paid the

summit host, and that means that they have a budget to put towards furthering

themselves, educating themselves, whatever it is that your resources offer.

And so now you know that is a really good potential customer to whatever your next

offer is, whether it's one-on-one coaching or a bigger course or a membership or a

mastermind - whatever your next product or service is, those people are primed

and ready for that, so you can go and follow up with them after the summit - and

please, do it after the summit, like Sharice is going to be talking about in

her sales funnel session at the end of this summit, you really do not want to go

and be sending emails during the summit.

It just gets confusing.

So make sure you watch that because that will also help with this.

But you can follow up with them after this and say, "Hey, so I saw that you

got this [whatever the resource that you've provided in the all-access pass].

I saw that you got this and I would love to help you take the next step.

Here are some different resources that I have, ways that you can work

with me," whatever it happens to be.

And/or you can just reach out to them and say, "Hey, I saw that you

got [whatever the resource is].

How are you feeling about it?

What is your next action step?

How can I help?"

Start a conversation, start a dialogue, and then if you have a resource that meets

a need that they have, it's a really easy to say, "oh, well, that's totally cool.

I have a resource that can help you with that."

Whether it's a course, a one-on-one, whatever it happens to be for that next

step up in your product or service line, it's really easy to tell them about it

and they're going to be grateful rather than feeling sold to, because you've had a

conversation with them and they feel like a person to you; they're not a number.

So that is the first revenue stream for summits is the all-access pass - both

the all-access pass itself and the people that buy the all-access pass and redeem

your resource offer that's inside of it.

So if you genuinely share and provide value through your summit presentation,

it's not going to be salesy because you're not saying, "come buy my products!

It's crazy, crazy, crazy!"

You're not that stereotypical used car salesman - even if you sell used cars.

And the thing is I've met great used car salesman.

I have bought from great used car salesman.

And so you can be a summit speaker without fitting the certain stereotype

that might be stuck in your head.

You can break out of that and you can be a genuine, authentic,

value-providing summit speaker...

and you can make sales without feeling gross and sleazy.

So I do want to give you a chance to take that to the next level with

me, because you can win a Summit Speaker Strategy Intensive with me.

And that is where we do create your No-Sleaze Sales Strategy and your

Stand-out Summit Speaker Framework so that you get invited to more summits,

you get invited back to summits, you get referred out to other summits to speak

at, and then you can make sales from them.

So we will go through some of these steps.

We'll go through collecting testimonials and I will show you exactly how to

work them into your presentation.

We might need to tweak it and do some adjustments and everything, but

when we finish it, you will have that No-Sleaze Sales Strategy in your summit

presentation, ready to go for your next summit speaking engagement and you'll be

ready to go and wow the summits hosts that you work with so that they want you back.

They might invite you back immediately for their next summit.

And if they don't, because they're not sure when they're hosting

it, they'll probably be referring you out to other summit hosts.

And I hope I'll get to work with you soon, whether it's through a Summit

Speaker Strategy Intensive or the Summit Speaker Directory - whatever it happens

to be, I am really excited to see you on more summits and I can't wait to hear

how you do with your No-Sleaze Sales Strategy that you're going to create.

And don't forget your challenge!

Your challenge and your action step for this presentation is going to be

to go out and look at what the other speakers in the summit are doing,

how they're integrating talking about their offers without sounding like

a used car salesman and report back.

I want to hear about it.

You can shoot me a DM on Instagram @virtualsummitsearch or shoot me an

email at hello@virtualsummitsearch.com - I would love to hear your biggest

takeaway from that and how you're going to be integrating your sales

strategy into your summit presentations.

Can't wait to see you on more summits and see you make more sales through them!

I hope you got some actionable takeaways from this episode.

If you want to learn more about the second method I talked about from

making money from summit speaking, get access to the full presentation,

along with all the other sessions at sellwithasummit.com/speakeredition.

And what's one way you're going to make the all access pass to the next summit you

speak on a no-brainer for your audience?

Leave a review and let me know!

Thanks for listening to Virtual Summit Success.

Don't forget to leave a review and let others know your biggest

takeaways from this episode.

Every review helps others find us, and the more successful virtual

summits there are, the more tips we'll have to share with you.

For show notes, links, and other resources, go to virtualsummitsuccess.live