In this conversation, Ethan Beute discusses the role of a Chief Evangelist and the importance of human connection in business. He explains that a Chief Evangelist is the human embodiment of an organization's mission, purpose, values, and point of view. The role involves sales, marketing, customer success, and product, and is often carried out by a founder or a passionate individual within the organization. Beute emphasizes the need for founders to embrace evangelism and communicate their point of view to create a movement around their brand. He also discusses the possibility of fractional Chief Evangelist roles and provides insights into shaping the role within an organization. In this conversation, Brett Trainor and Ethan Beute discuss the importance of maximizing time and making the most of the years ahead. They also explore the power of connecting with customers on a personal level and building trust through authenticity. The conversation highlights the value of storytelling in creating relationships and the significance of being authentic and passionate in one's work. The episode concludes with information on how to connect with Ethan Beute and a closing thought on taking action.

Takeaways

A Chief Evangelist is the human embodiment of an organization's mission, purpose, values, and point of view.
The role involves sales, marketing, customer success, and product, and is often carried out by a founder or a passionate individual within the organization.
Founders should embrace evangelism and communicate their point of view to create a movement around their brand.
The role of a Chief Evangelist can be expressed in various ways, such as externally focused, internally focused, or a balance of both.
Passion and enthusiasm are key attributes of a successful Chief Evangelist. Maximize the time you have and make the most of the years ahead.
Connect with customers on a personal level to build trust and create lasting relationships.
Authenticity is key in building trust and connecting with others.
Telling stories can help people identify with your experiences and motivations.

Chapters

00:00 Introduction and Background
01:03 The Role of a Chief Evangelist
03:11 Defining a Chief Evangelist
07:15 The Value of a Chief Evangelist
08:36 The Importance of Human Connection
12:58 The Role of a Fractional Chief Evangelist
15:04 Different Expressions of the Chief Evangelist Role
19:01 The Role of a Chief Evangelist in Marketing
21:46 Pre-Sale vs Post-Sale Focus
25:02 The Chief Evangelist as an Executive Leader
28:04 The Importance of Passion and Enthusiasm
30:01 Evangelizing the Problem, Not the Product
35:06 Building a Point of View
41:41 Motivation to Maximize Time
42:05 Connecting with Customers
43:03 Building Trust through Authenticity
44:01 Telling Stories to Create Relationships
45:22 Importance of Authenticity and Passion
46:07 Connecting with Ethan Beute
47:10 Closing Thoughts

Links:
Ethan Beute LinkedIn: https://www.linkedin.com/in/ethanbeute/
Website: https://www.chiefevangelist.com/
LinkTree: https://linktr.ee/ethanbeute